---
title: "sojasauce — €511K/yr Amazon Germany Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sojasauce"
last_updated: "2026-07-21T06:43:19.851Z"
locale: en
meta:
description: "sojasauce shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sojasauce shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sojasauce — €511K/yr Amazon Germany Niche, Score 53/100 - Flapen"
---
# **sojasauce**
**Worth a look**
Shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Market size 60Growth 15Conversion 96Competition 61Returns 100Price range 51Avg price 23Brand share 34Review moat 68Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****793.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€511K**
€511K/yr · 455K searches
**Price range**
**Good****€1.65–€29.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€8.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sojasauce is a €511K/yr Amazon Germany market (455K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€488K–€651K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **186 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**10%**
- LEE KUM KEE41% - Kikkoman22% - Emma Basic10% - Shibanuma Soy Sauce Co.7% - Diamond6% - Bamboo Garden5% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sojasauce/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€20K8%€41K12%€61K16%€82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 500 ml**LEE KUM KEE**€3.17**4.7★1,031 rev](https://www.amazon.de/dp/B01J1K9IUC) [2**Lee Kum Kee Dunkle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml**LEE KUM KEE**€1.67**4.7★1,889 rev](https://www.amazon.de/dp/B07YQ92PFQ) [3**Emma Basic - Glutenfreie Sojasauce mit reduziertem Salzgehalt - 1 Liter**Emma Basic**€3.38**4.6★1,141 rev](https://www.amazon.de/dp/B08NM63SWZ) [4**Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml**LEE KUM KEE**€1.65**4.7★1,437 rev](https://www.amazon.de/dp/B082VP8462) [5**KIKKOMAN - Sojasoße - (1 X 250 ML)**Kikkoman**€3.78**4.7★629 rev](https://www.amazon.de/dp/B003TUIHEE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Dunkle Sojasauce Glutenfrei | Natürlich gebraut nach 1400 Jahren Tradition | Ohne Konservierungsstoffe Weizenfrei Non-GMO | Ideal für Wok Schmoren & Marinaden (250 ml) - Sauce Grandmaster**Sauce Grandmaster**€14.59**37 rev4mo ago](https://www.amazon.de/dp/B0FHKQJGSS) [**Bamboo Garden - Chinesische Sojasauce | Würzsauce für Fleisch Geflügel Gemüse und vieles mehr | 200 ml in der Glasflasche**Bamboo Garden**€2.73**113 rev3y ago](https://www.amazon.de/dp/B0BY96JQSP) [**Bamboo Garden - Sojasauce japanischer Art | Zum Würzen von Fleisch Geflügel Reis und weiteren fernöstlichen Gerichten | 150 ml in der Glasflasche**Bamboo Garden**€2.15**54 rev3y ago](https://www.amazon.de/dp/B0BY98V9R9) [**Bamboo Garden - Helle Sojasauce | Asiatische Würzsauce für helleres Fleisch und Fisch | 150 ml in der Glasflasche**Bamboo Garden**€2.21**144 rev3y ago](https://www.amazon.de/dp/B0BY32XKZL) [**Bamboo Garden Premium Sojasauce 150 ml**Bamboo Garden**€2.49**72 rev4y ago](https://www.amazon.de/dp/B0B6M7D7Z2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bamboo Garden - Sojasauce japanischer Art | Zum Würzen von Fleisch Geflügel Reis und weiteren fernöstlichen Gerichten | 150 ml in der Glasflasche**Bamboo Garden**€2.15**4.2★**▲ 190%**](https://www.amazon.de/dp/B0BY98V9R9) [**Kikkoman natürlich gebraute Sojasauce 1000ml**Kikkoman**€9.99**4.8★**▲ 133%**](https://www.amazon.de/dp/B000RPWGXC) [**Lee Kum Kee Dunkle Sojasauce Premium Würzsauce auf Sojabasis 3 x 500 ml**LEE KUM KEE**€9.98**4.5★**▲ 132%**](https://www.amazon.de/dp/B0751FFF2K) [**Premium Dunkle Sojasauce Glutenfrei | Natürlich gebraut nach 1400 Jahren Tradition | Ohne Konservierungsstoffe Weizenfrei Non-GMO | Ideal für Wok Schmoren & Marinaden (250 ml) - Sauce Grandmaster**Sauce Grandmaster**€14.59**4.8★**▲ 111%**](https://www.amazon.de/dp/B0FHKQJGSS) [**Emma Basic - Glutenfreie Sojasauce mit reduziertem Salzgehalt - 1 Liter**Emma Basic**€3.38**4.6★**▲ 88%**](https://www.amazon.de/dp/B08NM63SWZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Beste Sojasoße”*
**Geschmack**16%
*“Beste Sojasauce, ever”*
**Qualität insgesamt**14%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**9%
*“Preis Leistung ok”*
**Salzgehalt**5%
*“harmoniert super mit hellem Soja oder anderen Zutaten, ohne alles zu übersalzen.”*
**Würzigkeit**4%
*“Sojasauce at its best”*
**beworben Vs Tatsächliches Produkt**3%
*“hält was es verspricht”*
**Inhaltsstoffe – insgesamt**3%
*“Ich habe diese glutenfreie Sojasoße im Rahmen eines kostenlosen Produkttest erhalten”*
**Kochanleitung**3%
*“Beim Kochen eingesetzt ist es Perfekt”*
**Süße**1%
*“einer angenehm karamelligen Süße.”*
### **What buyers complain about **
**Salzgehalt**17%
*“Unendlich salzig”*
**Preis-Leistungs-Verhältnis**10%
*“Preislich hoch”*
**Geschmack**7%
*“Geschmacklich kein Unterschied”*
**Geschmack insgesamt**4%
*“man schmeckt den Alkohol”*
**Inhaltsstoffe – insgesamt**4%
*“zu viele Zusatzstoffe”*
**Geruch**3%
*“Ich habe von Zeit zu Zeit bemerkt, dass sie einen komischen Mundgeruch verursacht, besonders, wenn man sie pur einnimmt, also z. B. mit Sushi”*
**Qualität insgesamt**3%
*“dieses Produkt ist schlichtweg mangelhaft.”*
**Süße**2%
*“400% mehr Zucker”*
**Dicke**1%
*“Dafür ist sie ein wenig dickflüssiger”*
**Kochanleitung**1%
*“Ich koche eigentlich nicht selbst”*
## **Common questions**
- **Is sojasauce profitable to sell on Amazon Germany?**
- The niche generates €511K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sojasauce niche?**
- 13 brands and 57 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in sojasauce?**
- Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for sojasauce peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sojasauce niche?**
- Listings span €1.65–€29.06; the average listing price is €8.14 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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