---
title: "Soja Crispies — €156K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/soja-crispies"
last_updated: "2026-08-10T15:47:41.897Z"
locale: en
meta:
description: "Niche score 46/100 · €156K/yr market · 110K searches/yr · €10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €156K/yr market · 110K searches/yr · €10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soja Crispies — €156K/yr Amazon DE Niche (2026) - Flapen"
---
# **soja crispies**
**Skip it**
Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 13Conversion 96Competition 17Returns 100Price range 70Avg price 41Brand share 21Review moat 57Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.01–€45.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,205.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€10.92**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€156K**
€156K/yr · 110K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, soja crispies is a €156K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soja crispies market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€109K–€137K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- Alnatura39% - KoRo31% - Nutriheads13% - Naughty Nuts5% - Body Attack4% - Vilgain2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/soja-crispies/trend)
## **Top soja crispies search terms**
- **erdnussmus**71K/yr-22.8%10.3% conv. - **koro erdnussmus**15K/yr-10.8%6.3% conv. - **erdnussmus ohne zucker**15K/yr-33.7%9.7% conv. - **erdnussmus bio**4K/yr-32.9%8.7% conv. - **koro erdnussbutter**3K/yr-46.2%5.4% conv. - **erdnussmus koro**3K/yr-22.8%9.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/soja-crispies/search-terms)
## **Top soja crispies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€31K30%€47K40%€62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Erdnussmus 250g**Alnatura**€2.17**4.2★162 rev](https://www.amazon.de/dp/B01N4UIPSS) [2**KoRo Erdnussmus - 1 kg Vorratspackung - Cremige Konsistenz - Ohne Zuckerzusatz* & Stabilisatoren - Erdnussbutter aus 100% gerösteten Erdnüssen**KoRo**€11.87**4.6★769 rev](https://www.amazon.de/dp/B08BZVML3H) [3**ALNATURA Erdnuss Mus crunchy mit Erdnussstuckchen 250g**Alnatura**€2.30**4.3★201 rev](https://www.amazon.de/dp/B01MDTPKZH) [4**Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren**Nutriheads**€9.01**4.3★105 rev](https://www.amazon.de/dp/B0GJD38PGH) [5**NAUGHTY NUTS Bio Erdnussmus Smooth | Vegane Erdnussbutter | 100% Natürlich | Ohne Palmöl & Zucker | Ideal Als Topping Für Müsli | 500g**Naughty Nuts**€6.46**3.7★155 rev](https://www.amazon.de/dp/B0CNKFX6LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Erdnussmus Smooth 340g**by Amazon**€2.01**20 rev1mo ago](https://www.amazon.de/dp/B0FMH6PVVP) [**GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g**Gerlinéa**€4.26**47 rev3mo ago](https://www.amazon.de/dp/B0GRB2VV7T) [**Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren**Nutriheads**€9.01**105 rev5mo ago](https://www.amazon.de/dp/B0GJD38PGH) [**KoRo - Erdnussmus 2 x 1 kg - Aus 100% naturbelassenen Erdnüssen - Ideal zum Kochen und Backen - Im praktischen Zweierpack**KoRo**€19.47**769 rev1y ago](https://www.amazon.de/dp/B0FC18NJFS) [**KoRo - Bio Erdnussmus 2 x 500 g - Bio-Qualität - Ohne Zusätze - Im praktischen Zweierpack**KoRo**€16.19**57 rev1y ago](https://www.amazon.de/dp/B0F9YDCH7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Erdnussmus Smooth 340g**by Amazon**€2.01**4.7★**▲ 262%**](https://www.amazon.de/dp/B0FMH6PVVP) [**GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g**Gerlinéa**€4.26**4.3★**▲ 260%**](https://www.amazon.de/dp/B0GRB2VV7T) [**Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren**Nutriheads**€9.01**4.3★**▲ 160%**](https://www.amazon.de/dp/B0GJD38PGH) [**Alnatura Bio Erdnussmus 250g**Alnatura**€2.17**4.2★**▲ 137%**](https://www.amazon.de/dp/B01N4UIPSS) [**KoRo - Bio Erdnussmus 2 x 500 g - Bio-Qualität - Ohne Zusätze - Im praktischen Zweierpack**KoRo**€16.19**4.6★**▲ 24%**](https://www.amazon.de/dp/B0F9YDCH7S)
**~~View all trending →~~**
## **What buyers say about soja crispies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**30%
*“Schmeckt”*
**Geschmack**12%
*“Lecker Peanutbutter”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Textur/Konsistenz – insgesamt**5%
*“Die Konsistenz ist schön smooth und eignet sich perfekt als Brotaufstrich, für Porridge, Smoothies oder zum Backen”*
**Inhaltsstoffe – insgesamt**4%
*“Das Produkt besteht zu 100% aus Erdnüssen”*
**Preis-Leistungs-Verhältnis**4%
*“Fairer Preis”*
**beworben Vs Tatsächliches Produkt**3%
*“Liefert was besprochen wurde”*
**Ernährungs Gehalt**3%
*“30 % Protein – ideal als proteinreicher Snack oder Zusatz nach dem Sport”*
**Weiches Gefühl**3%
*“Smooth wie 'ne 1”*
**Süße**3%
*“kein Zucker”*
### **What buyers complain about **
**Verdünnt/wässrig**13%
*“Ziemlich flüssig”*
**Geschmack insgesamt**12%
*“Schmeckt schrecklich”*
**Geschmack**9%
*“2 Punkte für den Geschmack”*
**Textur/Konsistenz – insgesamt**9%
*“Ziemlich dünnflüssig”*
**Ölig/fettig**7%
*“Ölig, nicht cremig”*
**Brock/Klump/Sammlung**5%
*“Flüssig mit Klumpen”*
**Preis-Leistungs-Verhältnis**4%
*“Schade, 1kg teuer für die Tonne”*
**Inhaltsstoffe – insgesamt**3%
*“Dieses Produkt entspricht keiner Butter”*
**Süße**3%
*“überhaupt nicht süß”*
**beworben Vs Tatsächliches Produkt**2%
*“⚠️ ACHTUNG: IRREFÜHRENDE NÄHRWERTANGABEN”*
## **Common questions**
- **Is soja crispies profitable to sell on Amazon Germany?**
- The niche generates €156K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the soja crispies niche?**
- 10 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in soja crispies?**
- Top complaints mined from reviews: Verdünnt/wässrig, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for soja crispies peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the soja crispies niche?**
- Listings span €2.01–€45.69; the average listing price is €10.92 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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