---
title: "Trend — smirnoff ice - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/smirnoff-ice/trend"
last_updated: "2026-08-10T18:38:29.713Z"
locale: en
meta:
  description: "Niche score 62/100 · €257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · €257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — smirnoff ice - Flapen"
---

# **smirnoff ice**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 65Conversion 60Competition 63Returns 100Price range 84Avg price 83Brand share 25Review moat 68Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****€7.24–€63.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****€18.14**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****761.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+43.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€257K**

€257K/yr · 273K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

## Trend