---
title: "Smirnoff Ice — €257K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/smirnoff-ice"
last_updated: "2026-08-10T13:19:06.234Z"
locale: en
meta:
description: "Niche score 62/100 · €257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €257K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smirnoff Ice — €257K/yr Amazon DE Niche (2026) - Flapen"
---
# **smirnoff ice**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 47Growth 65Conversion 60Competition 63Returns 100Price range 84Avg price 83Brand share 25Review moat 68Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€7.24–€63.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€18.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****761.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+43.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€257K**
€257K/yr · 273K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon Germany niche tracking, smirnoff ice is a €257K/yr Amazon Germany market (273K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smirnoff ice market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€272K–€363K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **69%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**90%**
Top 20: 97%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**8%**
- City36% - Smirnoff31% - BREE9% - Generisch7% - Rotkäppchen7% - --3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.5% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/smirnoff-ice/trend)
## **Top smirnoff ice search terms**
- **smirnoff ice**97K/yr+54.6%1.3% conv. - **prosecco dosen**40K/yr+16.1%7.4% conv. - **rotkäppchen fruchtsecco**18K/yr+65.3%1.2% conv. - **sekt dosen**16K/yr+25.6%6.6% conv. - **city secco dosen**13K/yr+71.5%17.0% conv. - **secco dosen**11K/yr+31.1%8.5% conv. - **fruchtsecco**9K/yr+41.1%1.1% conv. - **alkohol dosen**7K/yr+71.9%1.4% conv. - **mixgetränke mit alkohol dose**8K/yr+51.4%0.9% conv. - **rotkäppchen fruchtsecco alkoholfrei**7K/yr+10.5%0.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/smirnoff-ice/search-terms)
## **Top smirnoff ice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€10K8%€21K12%€31K16%€41K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smirnoff Ice Original Mixgetränk mit Smirnoff Vodka und prickelndem Zitronen Geschmack 10% Alkohol 12 Dosen x 250 ml (EINWEG Verpackung) fertige Cocktails perfekt für Partys und gesellige Anlässe**Smirnoff**€25.31**4.3★207 rev](https://www.amazon.de/dp/B01GTJSXJ0) [2**City Secco White Frizzante (12 x 0.2l)**City**€8.76**4.6★219 rev](https://www.amazon.de/dp/B099S6FR9M) [3**ICE Original Vodka Limonade 275ml Flasche 4er Pack**Generisch**€24.80**0.0★0 rev](https://www.amazon.de/dp/B0G3LQPJ4W) [4**City Rosato (12 x 0 2l)**City**€7.72**4.6★146 rev](https://www.amazon.de/dp/B099S9QBK7) [5**6 x Smirnoff Ice (6 x 0 7L) Wodka Mix Getränk mit 4% Alkohol**Smirnoff**€60.12**3.9★51 rev](https://www.amazon.de/dp/B07BFVGZPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Dosen Smirnoff Ice & Crush Mix 10% vol. Orginal inc. EINWEGPfand a 0 25L aus 6 Sorten**Onlineshop Bormann**€28.56**0 rev4mo ago](https://www.amazon.de/dp/B0GQTJV9QB) [**ICE Original Vodka Limonade 275ml Flasche 4er Pack**Generisch**€24.80**0 rev7mo ago](https://www.amazon.de/dp/B0G3LQPJ4W) [**Bree Wild Berry Spritz (12 x 0 2l) spritzig-fruchtiger Genuss mit intensiven Aromen wilder Beeren der den Sommer aufleben lässt perfekt eiskalt aus der Dose oder mit Strohhalm**BREE**€8.28**31 rev1y ago](https://www.amazon.de/dp/B0DZDBFSS9) [**Smirnoff Ice Raspberry 12 Dosen prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Raspberry Geschmack perfekt für Partys und gesellige Anlässe 10 Prozent Alkohol 250-ml-Dosen**Smirnoff**€18.90**26 rev1y ago](https://www.amazon.de/dp/B0DVZP61WB) [**Smirnoff Ice Original 4er-Pack prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Zitronengeschmack perfekt für Partys und gesellige Anlässe 10% Vol 250 ml Dosen**Smirnoff**€7.24**22 rev1y ago](https://www.amazon.de/dp/B0DT49CKZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Dosen Smirnoff Ice & Crush Mix 10% vol. Orginal inc. EINWEGPfand a 0 25L aus 6 Sorten**Onlineshop Bormann**€28.56**0.0★**▲ 159%**](https://www.amazon.de/dp/B0GQTJV9QB) [**ICE Original Vodka Limonade 275ml Flasche 4er Pack**Generisch**€24.80**0.0★**▲ 44%**](https://www.amazon.de/dp/B0G3LQPJ4W) [**Süss & Fruchtig Secco Rosé Sekt Dosen Fruchtig-Spritziger Weinschorle-Genuss aus Württemberg 12 x 0 2 l Dose**Süss & Fruchtig**€18.05**3.8★**▲ 31%**](https://www.amazon.de/dp/B0CY5HBLH1) [**Smirnoff Ice Raspberry 12 Dosen prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Raspberry Geschmack perfekt für Partys und gesellige Anlässe 10 Prozent Alkohol 250-ml-Dosen**Smirnoff**€18.90**4.6★**▲ 25%**](https://www.amazon.de/dp/B0DVZP61WB) [**Rotkäppchen Fruchtsecco Set Himbeere Granatapfel Holunderblüte Pfirsich Mango Schwarze Johannisbeere (12 x 0 2l)**Rotkäppchen**€28.06**4.7★**▲ 17%**](https://www.amazon.de/dp/B07G1V8KF9)
**~~View all trending →~~**
## **What buyers say about smirnoff ice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Schmeckt”*
**Alkoholgeschmack**16%
*“Guter Vodka”*
**Süße**13%
*“Süß”*
**Preis-Leistungs-Verhältnis**9%
*“bei Amazon preislich fast umschlagbar.”*
**Qualität insgesamt**6%
*“Qualitätswodka”*
**Geschmack**6%
*“Top Geschmack”*
**Geschenk Zweck**6%
*“Für ein Geschenk super”*
### **What buyers complain about **
**Geschmack insgesamt**40%
*“Der Geschmackseindruck war geradezu eklig, süßlich, gleichzeitig dünn”*
**Alkoholgehalt**20%
*“ich finde die Alkoholkonzentration etwas zu hoch.”*
**Haltbarkeit**10%
*“Nicht mehr lange haltbar”*
**Preis-Leistungs-Verhältnis**10%
*“Bei dem Preis finde ich das echt schade”*
**Künstliche Süßstoffe**10%
*“Schmeckt künstlich”*
## **Common questions**
- **Is smirnoff ice profitable to sell on Amazon Germany?**
- The niche generates €257K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the smirnoff ice niche?**
- 9 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in smirnoff ice?**
- Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Haltbarkeit. The return rate is 0.1%.
- **When does demand for smirnoff ice peak?**
- Demand peaks in May–Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the smirnoff ice niche?**
- Listings span €7.24–€63.35; the average listing price is €18.14 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.
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