---
title: "Smarties — €172K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/smarties"
last_updated: "2026-08-10T08:30:05.922Z"
locale: en
meta:
description: "Niche score 45/100 · €172K/yr market · 293K searches/yr · €11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €172K/yr market · 293K searches/yr · €11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smarties — €172K/yr Amazon DE Niche (2026) - Flapen"
---
# **smarties**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 21Conversion 61Competition 40Returns 100Price range 57Avg price 42Brand share 19Review moat 68Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****771.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.82–€32.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€11.01**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€172K**
€172K/yr · 293K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, smarties is a €172K/yr Amazon Germany market (293K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smarties market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€330K–€440K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **32%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**5%**
- Smarties67% - agilus dragees12% - Nestlé8% - Mars3% - M&M'S3% - Piasten2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -8.3% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/smarties/trend)
## **Top smarties search terms**
- **smarties**111K/yr-11.7%7.7% conv. - **schokolinsen**59K/yr-17.6%2.8% conv. - **smarties mini**47K/yr+1.1%9.3% conv. - **smarties großpackung**23K/yr+0.1%5.7% conv. - **mini smarties**11K/yr+10.9%8.5% conv. - **schokolinsen großpackung**13K/yr-12.3%3.9% conv. - **smarties mini grosspackung**8K/yr+19.8%6.2% conv. - **schokolinsen mini**4K/yr-8.5%3.9% conv. - **mini schokolinsen**4K/yr+3.4%2.2% conv. - **bunte schokolinsen**4K/yr-15.1%2.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/smarties/search-terms)
## **Top smarties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€9K10%€17K15%€26K20%€34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nestlé SMARTIES Multipack kleine Rolle bunte Schokolinsen ideal für Kindergeburtstage Farben aus der Natur Hexagonrolle 1er Pack (1x (4 x 34g))**Smarties**€2.45**4.5★247 rev](https://www.amazon.de/dp/B097C69T9V) [2**Nestlé SMARTIES Mini kleine Schokolinsen aus Milchschokolade einzeln verpackt 1er Pack (1 x 187g)**Smarties**€3.57**4.8★277 rev](https://www.amazon.de/dp/B092X479C9) [3**Nestlé SMARTIES Hexagon-Rolle bunte Schokolinsen aus Milchschokolade mit natürlichen Farben und Aromen 24er Pack (24 x 38g)**Smarties**€14.24**4.6★383 rev](https://www.amazon.de/dp/B08G12QHNQ) [4**Nestlé SMARTIES Mini XXL Beutel bunte Schokolinsen ideal zum Teilen und Snacken mit Familie und Freunden Farben aus der Natur Recycelbare Verpackung 1er Pack (1 x 259g)**Smarties**€5.31**4.7★324 rev](https://www.amazon.de/dp/B0CZTTN34Z) [5**AGILUS Milly Lillys Kakao-Linsen / Schokolinsen 900 g Großpackung - Glutenfrei**agilus dragees**€12.64**4.5★74 rev](https://www.amazon.de/dp/B0F2TPZV5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Piasten Schoko Linsen 225 g Bunte Schokolinsen mit Zuckerüberzug Knackige Schokolinsen Snack & Party Süßigkeiten + minafood Notizblock (1er Pack)**minafood**€6.58**13 rev4mo ago](https://www.amazon.de/dp/B0GPL1SF2L) [**Nestlé SMARTIES Mini XXL Beutel bunte Schokolinsen ideal zum Teilen und Snacken mit Familie und Freunden Farben aus der Natur 1er Pack (1 x 302 4g)**Smarties**€5.50**33 rev5mo ago](https://www.amazon.de/dp/B0GMRMSV3Y) [**Nestlé SMARTIES Mini kleine Schokolinsen aus Milchschokolade einzeln verpackt 1er Pack (1 x 144g)**Smarties**€3.98**0 rev5mo ago](https://www.amazon.de/dp/B0GLGYX62X) [**RUF Love Chocolate Schokolinsen Dekor aus feiner Milchschokolade mit knackigem buntem Zuckerüberzug je Dose 75g**RUF**€1.82**4 rev5mo ago](https://www.amazon.de/dp/B0GL2JMV64) [**nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen**nimm2 Lachgummi**€5.44**3,525 rev1y ago](https://www.amazon.de/dp/B0F639VP3Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nestlé SMARTIES Mini kleine Schokolinsen aus Milchschokolade einzeln verpackt 1er Pack (1 x 144g)**Smarties**€3.98**0.0★**▲ 292%**](https://www.amazon.de/dp/B0GLGYX62X) [**Nestlé SMARTIES Mini XXL Beutel bunte Schokolinsen ideal zum Teilen und Snacken mit Familie und Freunden Farben aus der Natur 1er Pack (1 x 302 4g)**Smarties**€5.50**4.5★**▲ 257%**](https://www.amazon.de/dp/B0GMRMSV3Y) [**Piasten Schoko Linsen 225 g Bunte Schokolinsen mit Zuckerüberzug Knackige Schokolinsen Snack & Party Süßigkeiten + minafood Notizblock (1er Pack)**minafood**€6.58**3.8★**▲ 160%**](https://www.amazon.de/dp/B0GPL1SF2L) [**RUF Love Chocolate Schokolinsen Dekor aus feiner Milchschokolade mit knackigem buntem Zuckerüberzug je Dose 75g**RUF**€1.82**4.0★**▲ 87%**](https://www.amazon.de/dp/B0GL2JMV64) [**M&MS Minis Chocolate 135 g**Mars**€2.54**4.4★**▲ 69%**](https://www.amazon.de/dp/B0DVT5DBCD)
**~~View all trending →~~**
## **What buyers say about smarties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Top Snack”*
**Geschmack**10%
*“Geschmack”*
**Preis-Leistungs-Verhältnis**8%
*“Super Preis-Leistung,”*
**Qualität insgesamt**6%
*“Mit dem Produkt ist alles in bester Ordnung”*
**Gesamtgröße**6%
*“passt”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie beschrieben, alles bestens”*
**Farbe**4%
*“Viele bunte Smarties”*
**Backen**3%
*“Ideal als Topping auf Pancakes und Eis”*
**Benutzerfreundlichkeit**1%
*“Praktisch”*
**Geschenk Zweck**1%
*“Eine kleine Geschenkidee”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**17%
*“Wahnsinns Preis”*
**Gesamtgröße**10%
*“Kleine schokolinsen”*
**Geschmack insgesamt**9%
*“Schokolade ungenießbar”*
**Qualität insgesamt**8%
*“Sehr schlechte Ware”*
**beworben Vs Tatsächliches Produkt**6%
*“Weniger als suggeriert”*
**Hartes Gefühl**4%
*“Sehr harte Glasur”*
**Lagertemperatur**4%
*“Produkt halb Geschmolzen”*
**Ernährungs Gehalt**3%
*“Der Nutriscore E verrät schon, dass sie nicht gesund sind (und nie waren),”*
**Geschmack**3%
*“Kaum Peppermint Geschmack”*
**Farbe**2%
*“der farbige Überzug war abgeplatzt.”*
## **Common questions**
- **Is smarties profitable to sell on Amazon Germany?**
- The niche generates €172K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the smarties niche?**
- 10 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in smarties?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for smarties peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the smarties niche?**
- Listings span €1.82–€32.32; the average listing price is €11.01 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.
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