---
title: "Sesam — €184K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sesam"
last_updated: "2026-08-10T11:29:46.865Z"
locale: en
meta:
description: "Niche score 38/100 · €184K/yr market · 199K searches/yr · €6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €184K/yr market · 199K searches/yr · €6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sesam — €184K/yr Amazon DE Niche (2026) - Flapen"
---
# **sesam**
**Skip it**
Prices mostly outside the sweet spot ($1.11–$15.55) — this niche doesn't clear our bar today.
Market size 37Growth 10Conversion 96Competition 16Returns 100Price range 4Avg price 18Brand share 12Review moat 76Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****470.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€184K**
€184K/yr · 199K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€6.61**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€1.11–€15.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, sesam is a €184K/yr Amazon Germany market (199K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesam market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€198K–€264K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#526**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- Bamboo Garden42% - Alpi Nature30% - Emma Basic15% - Löwenstark4% - Alnatura4% - BioWagner3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sesam/trend)
## **Top sesam search terms**
- **sesam**114K/yr-29.3%3.7% conv. - **sesamkörner**52K/yr-30.0%4.7% conv. - **sesame seeds**11K/yr-14.7%2.1% conv. - **sesamsamen**9K/yr-43.1%2.9% conv. - **sesam mix**4K/yr-23.8%8.2% conv. - **sesam bio**3K/yr-36.7%1.9% conv. - **bio sesam**2K/yr-30.1%2.1% conv. - **sesame**3K/yr-29.7%1.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sesam/search-terms)
## **Top sesam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€18K20%€37K30%€55K40%€74K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bamboo Garden - Sushi Sesam Mix Ideal für die Zubereitung von Sushi aller Art Hervorragend auch als Topping zahlreicher Gerichte im Müsli oder Porridge 1 x 50 g**Bamboo Garden**€1.11**4.7★747 rev](https://www.amazon.de/dp/B0BY94Y4WT) [2**Alpi Nature Weißer Sesam geschält 500g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€8.60**4.8★520 rev](https://www.amazon.de/dp/B09XFCZFKD) [3**Emma Basic - Gerösteter schwarzer Sesam 150g | Ballaststoffreich | Proteinquelle | vegan | Reiches Aroma | Antioxidantien | Einfach streuen**Emma Basic**€2.71**4.6★1,574 rev](https://www.amazon.de/dp/B098D9J2XT) [4**Bamboo Garden - Sesam schwarz | Zum Würzen und Dekorieren von Sushi Miso-Suppen Nudelgerichten | 200 g im Beutel**Bamboo Garden**€3.01**4.8★1,567 rev](https://www.amazon.de/dp/B085W6M8QQ) [5**Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€5.59**4.8★15 rev](https://www.amazon.de/dp/B0FN7YLDD7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIO Sesam ungeschält 1 kg vegan ballaststoffreiche Proteinquelle Getrocknete Sesamsaat aus kontrolliert biologischem Anbau**Löwenstark**€11.83**27 rev2mo ago](https://www.amazon.de/dp/B0GYZKC27X) [**Alpi Nature Weißer Sesam ungeschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€4.75**5 rev10mo ago](https://www.amazon.de/dp/B0FSDGYDJL) [**Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€5.59**15 rev11mo ago](https://www.amazon.de/dp/B0FN7YLDD7) [**Alnatura BIO Sesam ungeschält (0.2 kg)**Alnatura**€1.84**6 rev1y ago](https://www.amazon.de/dp/B0DGTVTNPS) [**BioWagner - Bio Sesamsaat ganz | für asiatische Gerichte oder als Topping für Salate oder Müsli | naturbelassene Bio-Zutaten | recyclebare Verpackung | 60 g**BioWagner**€2.35**75 rev3y ago](https://www.amazon.de/dp/B0C5N83PYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIO Sesam ungeschält 1 kg vegan ballaststoffreiche Proteinquelle Getrocknete Sesamsaat aus kontrolliert biologischem Anbau**Löwenstark**€11.83**4.8★**▲ 433%**](https://www.amazon.de/dp/B0GYZKC27X) [**Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€5.59**4.8★**▲ 308%**](https://www.amazon.de/dp/B0FN7YLDD7) [**Alpi Nature Weißer Sesam ungeschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds**Alpi Nature**€4.75**3.4★**▲ 282%**](https://www.amazon.de/dp/B0FSDGYDJL) [**Alpi Nature Schwarzer Sesam 1kg Sesam schwarz Sesamkörner schwarz Sesamkörner ganz Black Sesame Seeds**Alpi Nature**€15.55**4.5★**▲ 188%**](https://www.amazon.de/dp/B09XFF359W) [**Emma Basic - Gerösteter schwarzer Sesam 150g | Ballaststoffreich | Proteinquelle | vegan | Reiches Aroma | Antioxidantien | Einfach streuen**Emma Basic**€2.71**4.6★**▲ 18%**](https://www.amazon.de/dp/B098D9J2XT)
**~~View all trending →~~**
## **What buyers say about sesam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Super Produkt”*
**Geschmack insgesamt**22%
*“Schmeckt”*
**Geschmack**11%
*“Guter Geschmack”*
**Preis-Leistungs-Verhältnis**5%
*“Super Preis /Leistung”*
**Backen**5%
*“ideal für alle, die regelmäßig mit Sesam kochen oder backen.”*
**Vegan/Biologisch**4%
*“BIO-QUALITÄT: Ungeschälte Sesamsaat aus kontrolliert biologischem Anbau, zertifiziert durch DE-ÖKO-003, vegan und natürlich”*
**Ernährungs Gehalt**4%
*“NÄHRSTOFFREICH: Mit 17,7 g Protein und 11,8 g Ballaststoffen pro 100 g eine wertvolle Proteinquelle für eine ausgewogene Ernährung”*
**Frische**3%
*“ist frisch”*
**beworben Vs Tatsächliches Produkt**3%
*“Das Produkt ist genau wie beschrieben”*
**Würzigkeit**2%
*“Sehr lecker und würzig”*
### **What buyers complain about **
**Geschmack insgesamt**19%
*“Moldy taste - Schimmeliger Geschmack”*
**Geruch**14%
*“Keine Spur des normalen nussigen Aromas/Geschmacks”*
**Preis-Leistungs-Verhältnis**10%
*“zwar nicht so günstig,”*
**Haltbarkeit**10%
*“Kurzes Haltbarkeitsdatum”*
**beworben Vs Tatsächliches Produkt**7%
*“Sieht erstmal "wenig" aus, aber der Schein trügt”*
**Abgestanden/verfault/verwöhnt**7%
*“Ungeziefer”*
**Kontamination**7%
*“Lebensmittel Motten Larven”*
**Qualität insgesamt**5%
*“Dann lässt die Qualität nach”*
**Bitter**3%
*“merkwürdig bitter, irgendwie nach Chemie.”*
**Gesamtgröße**2%
*“Jedoch ist die Menge einfach riesengross”*
## **Common questions**
- **Is sesam profitable to sell on Amazon Germany?**
- The niche generates €184K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sesam niche?**
- 7 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sesam?**
- Top complaints mined from reviews: Geschmack insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for sesam peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sesam niche?**
- Listings span €1.11–€15.55; the average listing price is €6.61 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.
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