---
title: "Scones — €35K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/scones"
last_updated: "2026-08-10T01:15:05.888Z"
locale: en
meta:
description: "Niche score 44/100 · €35K/yr market · 76K searches/yr · €13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €35K/yr market · 76K searches/yr · €13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scones — €35K/yr Amazon DE Niche (2026) - Flapen"
---
# **scones**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 42Competition 33Returns 100Price range 54Avg price 63Brand share 29Review moat 97Quality gap 89
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****58.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€13.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.25–€28.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€35K**
€35K/yr · 76K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, scones is a €35K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scones market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€41K–€54K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **29%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**8%**
- Devon Cream Company50% - "Schrader"11% - Greens9% - Naschwerk9% - Green's9% - SHESTORE245% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -30.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/scones/trend)
## **Top scones search terms**
- **clotted cream**37K/yr-32.1%2.2% conv. - **scones**15K/yr-29.9%1.5% conv. - **clotted cream original**11K/yr-27.9%3.5% conv. - **scones and clotted cream**5K/yr-27.4%2.3% conv. - **scones backmischung**5K/yr-30.7%6.1% conv. - **clotted cream kaufen**4K/yr-26.3%4.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/scones/search-terms)
## **Top scones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€7K30%€10K40%€14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CLOTTED CREAM 3x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (3)**Devon Cream Company**€16.80**3.3★3 rev](https://www.amazon.de/dp/B0GX73PLPY) [2**CLOTTED CREAM 170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (1)**Devon Cream Company**€7.00**3.3★3 rev](https://www.amazon.de/dp/B0GX6Z43SH) [3**English Teatime Set | Scones Fertigbackmischung (280g) | Rahm Clotted Cream (170g) | Orangenmarmelade (250g)**"Schrader"**€19.46**4.5★46 rev](https://www.amazon.de/dp/B09V544736) [4**Greens Classic Scones 280g - Backmischung**Greens**€7.59**4.3★252 rev](https://www.amazon.de/dp/B000O80D1E) [5**Naschwerk Clotted Cream 170 g Englische Devon Cream im Glas perfekt für Scones Kuchen Pancakes & Desserts**Naschwerk**€14.60**3.9★7 rev](https://www.amazon.de/dp/B0GBHBHQDY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**English Teatime Set | Scones Fertigbackmischung (280g) | Rahm Clotted Cream (170g) | Orangenmarmelade (250g)**"Schrader"**€19.46**46 rev6mo ago](https://www.amazon.de/dp/B09V544736) [**Naschwerk Clotted Cream 170 g Englische Devon Cream im Glas perfekt für Scones Kuchen Pancakes & Desserts**Naschwerk**€14.60**7 rev6mo ago](https://www.amazon.de/dp/B0GBHBHQDY) [**Scone Mix Backmischung für Scones 6X 280g importiert von Shestore24**SHESTORE24**€12.43**12 rev1y ago](https://www.amazon.de/dp/B0DL68VJ94) [**DOUBLE CREAM 3x170g creme-double english-devon von Coombe-Castle Schlagcreme & Creme Fraiche Alternative zu Scones Früchtekuchen Waffeln Saucen & Pasta (1) (3)**Devon Cream Company**€12.12**1 rev4y ago](https://www.amazon.de/dp/B0GX7B7W8Q) [**CLOTTED CREAM 3x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (3)**Devon Cream Company**€16.80**3 rev4y ago](https://www.amazon.de/dp/B0GX73PLPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOUBLE CREAM 3x170g creme-double english-devon von Coombe-Castle Schlagcreme & Creme Fraiche Alternative zu Scones Früchtekuchen Waffeln Saucen & Pasta (1) (3)**Devon Cream Company**€12.12**5.0★**▲ 251%**](https://www.amazon.de/dp/B0GX7B7W8Q) [**CLOTTED CREAM 2x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (2)**Devon Cream Company**€13.01**3.3★**▲ 251%**](https://www.amazon.de/dp/B0GX71CBTZ) [**CLOTTED CREAM 170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (1)**Devon Cream Company**€7.00**3.3★**▲ 250%**](https://www.amazon.de/dp/B0GX6Z43SH) [**CLOTTED CREAM 3x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (3)**Devon Cream Company**€16.80**3.3★**▲ 250%**](https://www.amazon.de/dp/B0GX73PLPY) [**Greens Classic Scones 2er Pack (2 x 280 g)**Green's**€7.62**4.4★**▲ 101%**](https://www.amazon.de/dp/B005JRMZIE)
**~~View all trending →~~**
## **What buyers say about scones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Super lecker”*
**Geschmack**22%
*“Gut Geschmack”*
**Benutzerfreundlichkeit**6%
*“so einfach war diese.”*
**Backen**6%
*“Prima für Zitronenkuchen ect”*
**Süße**6%
*“Hervorragend- schön fruchtig”*
### **What buyers complain about **
**Geschmack insgesamt**33%
*“Geschmack wie Mascarpone im Laden”*
**Funktionalität insgesamt**8%
*“Geht gar nicht”*
**Textur/Konsistenz – insgesamt**8%
*“Textur ein bisschen flüssig”*
**Dicke**8%
*“so dünn”*
**Preis-Leistungs-Verhältnis**8%
*“etwas zu teuer”*
**Süße**8%
*“VIEL zu süß”*
## **Common questions**
- **Is scones profitable to sell on Amazon Germany?**
- The niche generates €35K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the scones niche?**
- 9 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in scones?**
- Top complaints mined from reviews: Geschmack insgesamt, Funktionalität insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.1%.
- **When does demand for scones peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the scones niche?**
- Listings span €3.25–€28.96; the average listing price is €13.58 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.
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