---
title: "Schwarzer Tee — €172K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/schwarzer-tee"
last_updated: "2026-08-10T07:13:07.276Z"
locale: en
meta:
description: "Niche score 52/100 · €172K/yr market · 219K searches/yr · €9.35 avg price. Soft demand (-28.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €172K/yr market · 219K searches/yr · €9.35 avg price. Soft demand (-28.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schwarzer Tee — €172K/yr Amazon DE Niche (2026) - Flapen"
---
# **schwarzer tee**
**Worth a look**
Shows low returns (0.1%), but soft demand (-28.7% this quarter) keeps it on the watch list.
Market size 35Growth 11Conversion 80Competition 72Returns 100Price range 53Avg price 28Brand share 61Review moat 49Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€1.38–€30.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,645.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€172K**
€172K/yr · 219K searches
**Avg price**
**Okay****€9.35**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, schwarzer tee is a €172K/yr Amazon Germany market (219K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarzer tee market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€140K–€187K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**27%**
- Twinings26% - Meßmer19% - Alnatura9% - Amira8% - Yorkshire Tea7% - Ahmad Tea4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/schwarzer-tee/trend)
## **Top schwarzer tee search terms**
- **schwarzer tee**67K/yr-26.5%6.8% conv. - **schwarztee**49K/yr-27.7%5.4% conv. - **schwarzer tee lose**26K/yr-34.3%4.2% conv. - **schwarztee lose**19K/yr-34.6%5.2% conv. - **black tea**16K/yr-13.7%3.0% conv. - **schwarztee beutel**11K/yr-31.6%10.7% conv. - **schwarzer tee beutel**12K/yr-42.2%8.1% conv. - **tee schwarz**9K/yr-34.4%6.6% conv. - **schwarzer tee bio**4K/yr-8.7%7.5% conv. - **schwarz tee**4K/yr-29.4%6.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/schwarzer-tee/search-terms)
## **Top schwarzer tee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€10K9%€15K12%€21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meßmer Klassik | Hochwertige Schwarztee-Mischung | 50 Teebeutel | Fein-aromatisch**Meßmer**€3.60**4.6★223 rev](https://www.amazon.de/dp/B00WMPJP66) [2**Alnatura Bio Schwarztee 20 Beutel 35g**Alnatura**€1.38**4.5★112 rev](https://www.amazon.de/dp/B01M9GF9Z8) [3**Twinings ENGLISH BREAKFAST Schwarzer Tee lose in der Tee-Dose - kräftiger Schwarztee aus hochwertigen Teeblättern gepflückt in Sri Lankas & Indiens besten Teegärten (200g)**Twinings**€6.67**4.5★1,268 rev](https://www.amazon.de/dp/B0DF86GZ3T) [4**Tanay Ceylon - Schwarzer Loser Blatt Tee (1000g). Schwarztee Verlieren. Türkischer Tee**Amira**€11.43**4.6★235 rev](https://www.amazon.de/dp/B08L26Z1D6) [5**Twinings ENGLISH BREAKFAST Schwarzer Tee im Teebeutel - kräftiger Schwarztee aus hochwertigen Teeblättern gepflückt in Sri Lankas & Indiens besten Teegärten 1er Pack (100 Beutel)**Twinings**€8.88**4.5★1,268 rev](https://www.amazon.de/dp/B00H9BJP04)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cupper Bio Schwarztee English Breakfast | 50 Teebeutel Big Pack**CUPPER**€6.82**242 rev10mo ago](https://www.amazon.de/dp/B0FN4VYWTX) [**YAMASAN KYOTO UJI Japanischer Sakura-Schwarztee loser Blatt-Tee eine wohlschmeckende Mischung aus Schwarztee und Sakura-Blättern ohne Zusatzstoffe Tee auf Pflanzenbasis (80 g)**YAMASAN KYOTO UJI**€13.15**31 rev1y ago](https://www.amazon.de/dp/B0DVC3824S) [**Twinings ENGLISH BREAKFAST Schwarzer Tee lose in der Tee-Dose - kräftiger Schwarztee aus hochwertigen Teeblättern gepflückt in Sri Lankas & Indiens besten Teegärten (200g)**Twinings**€6.67**1,268 rev1y ago](https://www.amazon.de/dp/B0DF86GZ3T) [**Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)**Twinings**€14.75**2,210 rev1y ago](https://www.amazon.de/dp/B0DF84WDQW) [**Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (200g)**Twinings**€7.22**2,210 rev1y ago](https://www.amazon.de/dp/B0DF85X2V6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MEVLANA Schwarztee 1 x 1Kg Goran-Tee Luxus-Mischung Aromatischer Schwarzer Tee Orientalischer Tee Premium Teegenuss**MEVLÂNA**€17.22**4.9★**▲ 116%**](https://www.amazon.de/dp/B0FR2964ZH) [**Meßmer Klassik | Hochwertige Schwarztee-Mischung | 50 Teebeutel | Fein-aromatisch**Meßmer**€3.60**4.6★**▲ 77%**](https://www.amazon.de/dp/B00WMPJP66) [**Cupper Bio Schwarztee English Breakfast | 50 Teebeutel Big Pack**CUPPER**€6.82**4.6★**▲ 76%**](https://www.amazon.de/dp/B0FN4VYWTX) [**REPLANTEA BIO Schwarzer Tee Lose 200g | Premium Rukeri Schwarztee aus Ruanda | Kräftig-Aromatischer Hochlandtee | 100% Naturrein (100 Tassen)**REPLANTEA Cuidamos tu Naturaleza**€9.18**4.7★**▲ 66%**](https://www.amazon.de/dp/B0CNDF19Q2) [**Yorkshire Tea - Gold - Schwarzer Tee - Feinste Mischung aus Assam Kenia und Ruanda Reichhaltiger und Sanfter Geschmack - 160 Teebeutel**Yorkshire Tea**€14.28**4.8★**▲ 47%**](https://www.amazon.de/dp/B000XEV9YE)
**~~View all trending →~~**
## **What buyers say about schwarzer tee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**46%
*“Bester, duftiger, samtiger, ausgeglichener und charaktervoller English Breakfast Tea”*
**Geschmack**17%
*“Aromatisch”*
**Qualität insgesamt**11%
*“Super guten Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Cut und preiswert”*
**Geruch**5%
*“Super angenehmes und kräftiges Aroma”*
**beworben Vs Tatsächliches Produkt**2%
*“Gut wie erwartet”*
**Vegan/Biologisch**2%
*“hat trotzdem ein ziemlich reines Bioprodukt,”*
**Süße**1%
*“süßer Schwarztee”*
**Bitter**1%
*“kein unangenehmer Bitterton”*
**Frische**1%
*“Zitronenschalen verleiht dem Tee eine angenehme Frische, die hervorragend durch das charakteristische Bergamotte-Aroma ergänzt wird.”*
### **What buyers complain about **
**Geschmack insgesamt**37%
*“schmeckt absolut nicht danach”*
**Geschmack**22%
*“Null Earl Grey Aroma”*
**Qualität insgesamt**8%
*“Müll”*
**beworben Vs Tatsächliches Produkt**5%
*“Was allerdings irreführend ist, ist devinitiv das Foto von dem Produkt”*
**Geruch**4%
*“x der Geruch der trockenen Teeblätter eher wie trockenes Gras”*
**Bitter**2%
*“sehr bitter”*
**Benutzerfreundlichkeit**2%
*“Sehr schlechte Handhabung”*
**Preis-Leistungs-Verhältnis**2%
*“Preis-Leistung ist ungenügend”*
**Feucht/Trocken**2%
*“Die ersten paar Schlücke dachte ich mir "hmm etwas trocken".”*
**Inhaltsstoffe – insgesamt**1%
*“Von den Inhaltsstoffen bzw Rückstande weiß ich nichts”*
## **Common questions**
- **Is schwarzer tee profitable to sell on Amazon Germany?**
- The niche generates €172K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the schwarzer tee niche?**
- 25 brands and 85 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in schwarzer tee?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for schwarzer tee peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the schwarzer tee niche?**
- Listings span €1.38–€30.34; the average listing price is €9.35 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.
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