---
title: "Schokoküsse — €93K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/schokokuesse"
last_updated: "2026-08-10T05:02:02.160Z"
locale: en
meta:
description: "Niche score 39/100 · €93K/yr market · 363K searches/yr · €15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €93K/yr market · 363K searches/yr · €15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schokoküsse — €93K/yr Amazon DE Niche (2026) - Flapen"
---
# **schokoküsse**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 14Conversion 21Competition 35Returns 100Price range 68Avg price 76Brand share 12Review moat 65Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€15.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.47–€41.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****911.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€93K**
€93K/yr · 363K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, schokoküsse is a €93K/yr Amazon Germany market (363K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schokoküsse market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€154K–€192K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **32%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**3%**
- Mars80% - Super Dickmann's8% - GUSTONE.3% - Dickmann’s2% - Twix2% - Grabower2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -21.2% search growth over the last 90 days.
12K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/schokokuesse/trend)
## **Top schokoküsse search terms**
- **mars**262K/yr-16.2%1.1% conv. - **schokoküsse**29K/yr-43.4%0.6% conv. - **mars riegel**23K/yr-20.8%6.1% conv. - **schaumküsse**15K/yr-43.4%2.2% conv. - **mars schokoriegel**5K/yr+1.8%6.3% conv. - **mohrenköpfe**8K/yr-51.4%1.0% conv. - **mars riegel großpackung**4K/yr-11.8%7.0% conv. - **schaumkuss**6K/yr-52.3%0.8% conv. - **schokokuss**5K/yr-51.1%0.6% conv. - **mohrenkopf**5K/yr-48.4%0.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/schokokuesse/search-terms)
## **Top schokoküsse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€19K30%€28K40%€37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mars Schokoriegel mit Karamell Nougat und Vollmilchschokolade 32 Packungen x 51g**Mars**€17.78**4.7★2,514 rev](https://www.amazon.de/dp/B00BQ6RS0C) [2**Mars Schokoriegel Karamell Schokolade 1 Packung á 5 Riegel (1 x 225 g)**Mars**€2.97**4.6★1,008 rev](https://www.amazon.de/dp/B093HYLWVK) [3**Mars Schokoriegel - verschiedene Größen**Mars**€20.69**4.8★110 rev](https://www.amazon.de/dp/B00HT5DU4M) [4**Mars Minis Schokolade Großpackung Karamell & Nougat Mini Schokoriegel 227g Schokoladen Geschenk Idee Schoko Großpackung**Mars**€3.41**4.7★164 rev](https://www.amazon.de/dp/B093HWNZ15) [5**Mars Multipack 10x45g**Mars**€5.69**4.6★391 rev](https://www.amazon.de/dp/B00K041MLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GUSTONE. Chocolat Ammann Mini King - Schokokuss Milchschokolade 2 Boxen je 20 x 10g**GUSTONE.**€16.94**8 rev9mo ago](https://www.amazon.de/dp/B0FSJLQP1B) [**GUSTONE. Chocolat Ammann King - Schokokuss Zartbitterschokolade 12 x 30g**GUSTONE.**€11.56**8 rev9mo ago](https://www.amazon.de/dp/B0FSCZNRZ2) [**Jeden Tag Schaumküsse (0.3 kg)**Jeden Tag**€2.47**10 rev10mo ago](https://www.amazon.de/dp/B0FN7LM68V) [**Super Dickmanns Schaumküsse 40-er Partybox (1 x 1409g) Schokoküsse mit lockerem Schaum knuspriger Waffel und umhüllt von Vollmilch-Schokolade**Super Dickmann's**€16.36**44 rev1y ago](https://www.amazon.de/dp/B0DPVC296L) [**Mars Snickers Balisto & mehr Mixed Schokoriegel Box Thekenaufsteller für Büro Großpackung Schokolade 72 Riegel (1 x 3.8kg)**Mars**€41.39**136 rev3y ago](https://www.amazon.de/dp/B0CBCJLFK5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mars Multipack 10x45g**Mars**€5.69**4.6★**▲ 214%**](https://www.amazon.de/dp/B00K041MLW) [**Grabower Kuesschen Schoko 250 g**Grabower**€6.60**3.6★**▲ 109%**](https://www.amazon.de/dp/B07PDN9N63) [**GUSTONE. Chocolat Ammann Mini King - Schokokuss Milchschokolade 2 Boxen je 20 x 10g**GUSTONE.**€16.94**4.8★**▲ 73%**](https://www.amazon.de/dp/B0FSJLQP1B) [**Mars Schokoriegel | Karamell Schokolade | 24 Doppelriegel In Einer Box (24 X 70 G)**Mars**€22.01**4.7★**▲ 70%**](https://www.amazon.de/dp/B00F0LFSK6) [**Jeden Tag Schaumküsse (0.3 kg)**Jeden Tag**€2.47**3.8★**▲ 62%**](https://www.amazon.de/dp/B0FN7LM68V)
**~~View all trending →~~**
## **What buyers say about schokoküsse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**51%
*“Mega lecker”*
**Preis-Leistungs-Verhältnis**8%
*“Für 2,49 Euro eine solide Alternative”*
**Qualität insgesamt**7%
*“Gutes Produkt”*
**Frische**5%
*“schön frisch”*
**Geschmack**5%
*“Topgeschmack”*
**Geschenk Zweck**4%
*“kann man auch verschenken”*
**Mischung/Verhältnis**3%
*“Die Schokoriegel-Mischung ist sehr lecker”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie beschrieben”*
**Haltbarkeit**2%
*“Alles gut gelaufen”*
**Gesamtgröße**2%
*“passt”*
### **What buyers complain about **
**Qualität insgesamt**16%
*“Man achtet nicht auf die Qualität”*
**Geschmack insgesamt**11%
*“Schmeckt ranzig und muffig”*
**Haltbarkeit**10%
*“Extrem kurze Haltbarkeit”*
**Abgestanden/verfault/verwöhnt**8%
*“Abgelaufen und Schokolafe mit Verpackung verklebt”*
**Süße**7%
*“zuviel Zucker”*
**Lagertemperatur**6%
*“komplett geschmolzen an.”*
**Preis-Leistungs-Verhältnis**6%
*“Leider zu teuer”*
**beworben Vs Tatsächliches Produkt**5%
*“Falsche Beschreibung”*
**Gesamtgröße**5%
*“Die kleine Ausgabe”*
**Brock/Klump/Sammlung**4%
*“Wie dann feststellen musste, war der Inhalt ganz schön bröselig”*
## **Common questions**
- **Is schokoküsse profitable to sell on Amazon Germany?**
- The niche generates €93K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the schokoküsse niche?**
- 8 brands and 52 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in schokoküsse?**
- Top complaints mined from reviews: Qualität insgesamt, Geschmack insgesamt, Haltbarkeit. The return rate is 0.1%.
- **What does it cost to enter the schokoküsse niche?**
- Listings span €2.47–€41.39; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.
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