---
title: "Schnaps — €90K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/schnaps"
last_updated: "2026-08-10T02:34:28.291Z"
locale: en
meta:
description: "Niche score 50/100 · €90K/yr market · 243K searches/yr · €15.97 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €90K/yr market · 243K searches/yr · €15.97 avg price. A small market ($90K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schnaps — €90K/yr Amazon DE Niche (2026) - Flapen"
---
# **schnaps**
**Worth a look**
Shows low returns (0.1%), but a small market ($90K/yr) keeps it on the watch list.
Market size 22Growth 22Conversion 29Competition 74Returns 100Price range 75Avg price 77Brand share 57Review moat 74Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€15.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.25–€46.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****541**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€90K**
€90K/yr · 243K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, schnaps is a €90K/yr Amazon Germany market (243K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schnaps market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€96K–€128K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **53%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**26%**
- Alpenschnaps37% - Schladerer15% - Prinz6% - DeCavo6% - Kleiner Feigling5% - Rattenkiller3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/schnaps/trend)
## **Top schnaps search terms**
- **schnaps**140K/yr-2.1%0.9% conv. - **obstler**31K/yr-0.5%2.1% conv. - **obstler schnaps**23K/yr-3.8%2.5% conv. - **obstbrand**16K/yr-26.4%0.7% conv. - **liquor**11K/yr-12.8%0.1% conv. - **alpenschnaps**8K/yr+0.1%4.2% conv. - **alpenschnaps marille**5K/yr-5.7%10.2% conv. - **obstbrände**7K/yr-32.0%0.6% conv. - **schnapps**3K/yr+4.6%1.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/schnaps/search-terms)
## **Top schnaps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€18K30%€27K40%€36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpenschnaps Steinbeisser Marille (1 L) Milder aromatischer Marillenschnaps Obstschnaps mit Rezeptur aus dem Alpenland Schnaps für den Genuss nach dem Essen 35 % Vol.**Alpenschnaps**€12.44**4.6★674 rev](https://www.amazon.de/dp/B07YQ8TYYF) [2**Brennerei Zur Alten Mühle - Alte Kirsche Fass-Edition - feiner Kirsch Hausschnaps in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l**Schladerer**€12.06**4.5★420 rev](https://www.amazon.de/dp/B0DF86PL2V) [3**Kleiner Feigling Mix-Bringsel (12 x 20ml) Der kultige Vodka-Schnaps in 6 fruchtigen Sorten Frech fruchtige Shots ideal für unterwegs im praktischen Mix-Paket 15 % Vol.**Kleiner Feigling**€5.94**4.7★2,077 rev](https://www.amazon.de/dp/B07VT1Q15V) [4**Alpenschnaps Steinbeisser Jodel-Mix Tasche 12 x 0 02 L 3 Sorten**Alpenschnaps**€6.62**4.5★143 rev](https://www.amazon.de/dp/B0BV2LL9Z7) [5**Grafschaft Mark Alte Marille Schnaps 1 x 0 7 L | 40% vol. Alkohol | milder Obstbrand im Holzfass gelagert| mit voll fruchtigem Aroma von Aprikosen | hochwertiger Obstler**DeCavo**€25.61**4.4★147 rev](https://www.amazon.de/dp/B094R9KR6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Prinz Alte Sorten Set Erstklassiger Schnaps aus Österreich mit Holzfassnote 0 5 l Alte Marille und 0 5 l Alte Williams-Christbirne Original Prinz Rezeptur**Prinz**€46.56**6 rev4mo ago](https://www.amazon.de/dp/B09FXB97JP) [**Brennerei Zur Alten Mühle - Alte Kirsche Fass-Edition - feiner Kirsch Hausschnaps in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l**Schladerer**€12.06**420 rev1y ago](https://www.amazon.de/dp/B0DF86PL2V) [**Lörch Schwarzwälder Kirschwasser - der Obstbrand aus sonnengereiften Kirschen | alc. 40% vol | 1 x 0 7l**Lörch**€10.90**42 rev1y ago](https://www.amazon.de/dp/B0D9WPZPP7) [**Willi Will I Alte Williams Christ 0 7l 40%**Willi Will I**€18.22**75 rev2y ago](https://www.amazon.de/dp/B0D1RD4LKR) [**Boente Zicken-Box Likör Mix-Paket | Zickengold Party-Pack mit 24 x 20 ml Mini Pet Flaschen | Marken-Spirituose | je 8 Kurze in den Geschmacksrichtungen Granatapfel Kirsche & Maracuja**Boente**€13.82**65 rev2y ago](https://www.amazon.de/dp/B0CV5NRLSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prinz Alte Sorten Set Erstklassiger Schnaps aus Österreich mit Holzfassnote 0 5 l Alte Marille und 0 5 l Alte Williams-Christbirne Original Prinz Rezeptur**Prinz**€46.56**5.0★**▲ 446%**](https://www.amazon.de/dp/B09FXB97JP) [**Brennerei Zur Alten Mühle - Alte Marille Fass-Edition - feine Marillen Spirituose in der klassischen Bügelflasche - milde Spirituose fassgereift im Schwarzwald 1 x 0.5l**Schladerer**€14.94**4.5★**▲ 235%**](https://www.amazon.de/dp/B098X6BDT5) [**Brennerei Zur Alten Mühle - Alte Himbeere Fass-Edition - feine Himbeer Spirituose in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l**Schladerer**€12.48**4.5★**▲ 221%**](https://www.amazon.de/dp/B0BX73GR8F) [**Brennerei Zur Alten Mühle - Alte Kirsche Fass-Edition - feiner Kirsch Hausschnaps in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l**Schladerer**€12.06**4.5★**▲ 108%**](https://www.amazon.de/dp/B0DF86PL2V) [**Alpenschnaps | Steinbeisser | 1 x 1l | Haselnuss | pures Alpenglück im Glas**Alpenschnaps**€12.97**4.6★**▲ 63%**](https://www.amazon.de/dp/B00VQRP68W)
**~~View all trending →~~**
## **What buyers say about schnaps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**44%
*“Schmeckt”*
**Geschmack**12%
*“Guter Tropfen”*
**Geschenk Zweck**11%
*“super zum verschenken”*
**Preis-Leistungs-Verhältnis**10%
*“Preis Leistung - super Top”*
**Alkoholgeschmack**5%
*“Top Spirituose”*
**Süße**4%
*“Eine leicht feurige Süße”*
**beworben Vs Tatsächliches Produkt**4%
*“genau wie man es sich vorstellen würde”*
**Qualität insgesamt**3%
*“Sehr gutes Produkt”*
**Gewicht leicht**1%
*“Sehr leichtes Material, kein Glas”*
**Farbe**1%
*“Ein sehr guter (Weißer).”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Nicht so lecker”*
**Geschmack**15%
*“Nebengeschmack”*
**Preis-Leistungs-Verhältnis**14%
*“überteuert”*
**Süße**14%
*“mir persönlich zu süß.”*
**Alkoholgehalt**5%
*“Lt. dem Etikett "verfeinert mit 2.5% whisky", der Rest ist Ethylalkohol - das sieht in der Produktbeschreibung aber ganz anderes aus.”*
**Inhaltsstoffe – insgesamt**3%
*“Warum man die Zutaten nicht Stolz nennt”*
**Auslaufsicher**3%
*“Die Flasche war dann leer”*
**Künstliche Süßstoffe**3%
*“Schmeckt mir zu süßlich-künstlich”*
## **Common questions**
- **Is schnaps profitable to sell on Amazon Germany?**
- The niche generates €90K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the schnaps niche?**
- 21 brands and 62 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in schnaps?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for schnaps peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the schnaps niche?**
- Listings span €4.25–€46.56; the average listing price is €15.97 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.
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