---
title: "Schlumpf — €118K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/schlumpf"
last_updated: "2026-08-10T03:53:54.022Z"
locale: en
meta:
description: "Niche score 51/100 · €118K/yr market · 1.0M searches/yr · €12.17 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €118K/yr market · 1.0M searches/yr · €12.17 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schlumpf — €118K/yr Amazon DE Niche (2026) - Flapen"
---
# **schlumpf**
**Worth a look**
Shows low returns (0.3%), but weak search conversion (0.9%) keeps it on the watch list.
Market size 28Growth 14Conversion 12Competition 85Returns 98Price range 58Avg price 51Brand share 53Review moat 92Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****160.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Good****€1.01–€33.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****€12.17**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€118K**
€118K/yr · 1.0M searches
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, schlumpf is a €118K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schlumpf market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€122K–€152K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,099**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **39%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**17%**
- Happy Socks22% - Schleich14% - tonies12% - The Smurfs12% - Giochi Preziosi12% - HARIBO10% - Open — no brand owns it (13 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/schlumpf/trend)
## **Top schlumpf search terms**
- **schlümpfe**554K/yr-29.5%0.3% conv. - **die schlümpfe**124K/yr+20.4%0.0% conv. - **schlümpfe figuren**51K/yr-36.1%1.3% conv. - **schlumpf**41K/yr-31.4%0.5% conv. - **schlümpfe spielzeug**28K/yr+9.6%1.0% conv. - **schlumpf figuren**33K/yr-17.1%1.2% conv. - **schleich schlümpfe**33K/yr-27.5%1.5% conv. - **tonie schlümpfe**17K/yr-25.7%6.7% conv. - **schlümpf**16K/yr-22.1%0.0% conv. - **smurfs**21K/yr-25.6%0.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/schlumpf/search-terms)
## **Top schlumpf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€5K6%€7K8%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)**Happy Socks**€12.35**0.0★0 rev](https://www.amazon.de/dp/B0GSS1DF6M) [2**tonies Hörfigur für Toniebox Die Schlümpfe: Der doppelte Papa Schlumpf & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 66 Minuten**tonies**€12.73**4.8★72 rev](https://www.amazon.de/dp/B0FZWY2LZT) [3**The Smurfs Jungen Schlafanzug Langarm Kinder Pyjama Lustige Jungen Schlafanzüge Winter Kinder Schlafanzugset Blau 110**The Smurfs**€13.35**4.3★61 rev](https://www.amazon.de/dp/B0FM81K1XD) [4**Die Schlümpfe magisches Haus das Sich öffnet mit 1 Figur 5 5 cm und Zubehör Stchlümpfe mit Stchlümpfen Spielzeug für Kinder ab 3 Jahren PUF202**Giochi Preziosi**€23.07**4.5★445 rev](https://www.amazon.de/dp/B0CN9CW99T) [5**Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)**Happy Socks**€11.71**0.0★0 rev](https://www.amazon.de/dp/B0GSRH46GY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)**Happy Socks**€12.35**0 rev4mo ago](https://www.amazon.de/dp/B0GSS1DF6M) [**Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)**Happy Socks**€11.71**0 rev4mo ago](https://www.amazon.de/dp/B0GSRH46GY) [**Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular blau)**Happy Socks**€11.74**1 rev4mo ago](https://www.amazon.de/dp/B0GSRGWGXB) [**Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 36 40 Regular Regular blau)**Happy Socks**€11.83**1 rev4mo ago](https://www.amazon.de/dp/B0GSRRFMFY) [**tonies Hörfigur für Toniebox Die Schlümpfe Wer ist heftiger? & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 59 Minuten**tonies**€14.27**10 rev4mo ago](https://www.amazon.de/dp/B0GLT7VSFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)**Happy Socks**€11.71**0.0★**▲ 276%**](https://www.amazon.de/dp/B0GSRH46GY) [**Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)**Happy Socks**€12.35**0.0★**▲ 276%**](https://www.amazon.de/dp/B0GSS1DF6M) [**Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 36 40 Regular Regular blau)**Happy Socks**€11.83**3.0★**▲ 275%**](https://www.amazon.de/dp/B0GSRRFMFY) [**Schlümpfe Kuchendekoration 12 Stück Schlümpfe Figuren Schlümpfe Cupcake Figuren Schlümpfe Geburtstagstorte Dekoration Schlümpfe Tortendeko Cartoon Figur Geburtstag Tortendeko**YISKY**€8.49**4.1★**▲ 273%**](https://www.amazon.de/dp/B0BRPL3N5X) [**Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular blau)**Happy Socks**€11.74**3.0★**▲ 272%**](https://www.amazon.de/dp/B0GSRGWGXB)
**~~View all trending →~~**
## **What buyers say about schlumpf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**27%
*“Schmecken lecker”*
**Qualität insgesamt**15%
*“Top-Qualität der Figur: Wie von Tonies gewohnt, ist die Figur extrem robust und liebevoll gestaltet”*
**Preis-Leistungs-Verhältnis**9%
*“Preis-Leistung stimmt”*
**Geschenk Zweck**9%
*“Ideales kindgerechtes Geschenk”*
**beworben Vs Tatsächliches Produkt**7%
*“wie auf dem Bild”*
**Gesamtgröße**6%
*“Passt”*
**Spaß/Unterhaltungserlebnis**5%
*“Schlumpfiger Hörspaß”*
**Sammlungsobjekte**3%
*“Passt, voll zu meiner Sammlung”*
**Stärke**2%
*“Stabil nicht billig gemacht”*
**Weiches Gefühl**2%
*“Es ist weich, gute Qualität und die Farbe”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Schlumpf ist kleiner als erwartet,”*
**Geschmack insgesamt**11%
*“Schmecken Schlumpfig”*
**Textur/Konsistenz – insgesamt**9%
*“Gelatine,haben deshalb eine andere Konsistenz als normale Haribos,sind”*
**Geruch**7%
*“Die Luftballons stinken bestialisch”*
**Hartes Gefühl**7%
*“Die waren total hart”*
**Haltbarkeit**5%
*“Schlümpfe kaputt”*
**Materialqualität**5%
*“aber vom Material anders als Happy Socks üblicherweise.”*
**Preis-Leistungs-Verhältnis**5%
*“1 Stern Abzug für den hohen Preis”*
**beworben Vs Tatsächliches Produkt**5%
*“Figuren anders als abgebildet”*
**Abgestanden/verfault/verwöhnt**2%
*“Jo sind halt Schlümpfe”*
### **Top return reasons **
**Gesamtgröße**38%
**Funktionalität insgesamt**14%
**Materialqualität**10%
**Farbe**10%
**Qualität insgesamt**9%
**beworben Vs Tatsächliches Produkt**5%
**Geschenk Zweck**4%
**Defekt Material/Teile**3%
**Design insgesamt**2%
**Form/Stil**2%
## **Common questions**
- **Is schlumpf profitable to sell on Amazon Germany?**
- The niche generates €118K/yr across 64 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the schlumpf niche?**
- 19 brands and 162 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in schlumpf?**
- Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.3%.
- **When does demand for schlumpf peak?**
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the schlumpf niche?**
- Listings span €1.01–€33.98; the average listing price is €12.17 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.
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