---
title: "sardinen — €502K/yr Amazon Germany Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sardinen"
last_updated: "2026-07-21T06:37:44.556Z"
locale: en
meta:
description: "sardinen shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sardinen shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sardinen — €502K/yr Amazon Germany Niche, Score 71/100 - Flapen"
---
# **sardinen**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 80Conversion 56Competition 58Returns 100Price range 72Avg price 95Brand share 52Review moat 98Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Incredible****40.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****€22.80**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+73.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****€3.12–€45.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€502K**
€502K/yr · 464K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon Germany niche tracking, sardinen is a €502K/yr Amazon Germany market (464K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€570K–€684K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **175 days**
## **Competition**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**21%**
- Generisch28% - Berthe16% - Bom Petisco11% - Cocagne10% - Fontaine9% - Ramirez5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +73.3% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sardinen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€25K10%€50K15%€75K20%€100K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**General Sardinen in Olivenöl 10 x 120g | Reich an Omega 3 | Portugal**Generisch**€30.56**4.6★67 rev](https://www.amazon.de/dp/B0DJH7Z7LN) [2**Bom Petisco Sardinen in Olivenöl 10x120 g - Premium-Qualität aus Portugal - reich an Omega-3**Bom Petisco**€32.10**4.6★117 rev](https://www.amazon.de/dp/B09WNG13D8) [3**Fontaine - Premium Sardinen in Bio-Olivenöl - 5er Pack - Sardinen aus 100% zertifizierter nachhaltiger Fischerei - 600g**Fontaine**€19.20**4.3★37 rev](https://www.amazon.de/dp/B0CFRNJTF5) [4**Sardinen im eigenen Saft | 10 x 125 g | Cocagne | Ramirez | Portugal**Cocagne**€41.82**4.4★21 rev](https://www.amazon.de/dp/B08T1X2KTP) [5**General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal**Generisch**€14.36**4.0★16 rev](https://www.amazon.de/dp/B0DT7RWXCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sardinen in Olivenöl Glutenfrei Reich an Omega-3-Fettsäuren Ohne Zusatzstoffe 10x90g 10er-Pack**Delamaris**€29.31**3 rev1mo ago](https://www.amazon.de/dp/B0BWK99WSG) [**Ramirez Portugiesische Sardinen in Olivenöl 15 x 120g Premium Sardinen aus Portugal Fischkonserven Reich an Omega-3**Ramirez**€45.22**5 rev2mo ago](https://www.amazon.de/dp/B0H24N69YQ) [**LOS PEPERETES Sardinillas Sardinen aus Galicien in nativem Olivenöl Extra 120 g | Gourmet-Sardinen | Premium-Handwerkskonserve | Blaufisch aus den Rías Gallegas**Los Peperetes**€20.68**12 rev8mo ago](https://www.amazon.de/dp/B0FZBLY5FD) [**General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal**Generisch**€14.36**16 rev1y ago](https://www.amazon.de/dp/B0DT7RWXCN) [**General Sardinen in Olivenöl 6 x 120g | Reich an Omega 3 | Portugal**Generisch**€17.98**18 rev1y ago](https://www.amazon.de/dp/B0DT7NWHPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sardinen in Olivenöl Glutenfrei Reich an Omega-3-Fettsäuren Ohne Zusatzstoffe 10x90g 10er-Pack**Delamaris**€29.31**5.0★**▲ 125%**](https://www.amazon.de/dp/B0BWK99WSG) [**Ramirez Portugiesische Sardinen in Olivenöl 15 x 120g Premium Sardinen aus Portugal Fischkonserven Reich an Omega-3**Ramirez**€45.22**4.0★**▲ 123%**](https://www.amazon.de/dp/B0H24N69YQ) [**Vasco da Gama Portugiesische Sardinen in Olivenöl 10 x 120 g - Hohes Omega-3-Gehalt/Portugal**Vasco da Gama**€27.87**4.4★**▲ 71%**](https://www.amazon.de/dp/B0DSXYSVRY) [**General Sardinen in würzigem Öl 6 x 120g | Reich an Omega 3 | Portugal**Generisch**€14.36**4.0★**▲ 62%**](https://www.amazon.de/dp/B0DT7RWXCN) [**Fontaine - Premium Sardinen in Bio-Olivenöl - 5er Pack - Sardinen aus 100% zertifizierter nachhaltiger Fischerei - 600g**Fontaine**€19.20**4.3★**▲ 61%**](https://www.amazon.de/dp/B0CFRNJTF5)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Schmeckt”*
**Qualität insgesamt**22%
*“Hochwertiges Produkt”*
**Geschmack**12%
*“Geschmacklich überzeugend”*
**Ölig/fettig**2%
*“Das Öl ist hochwertig”*
**Gesamtgröße**2%
*“Passt alles”*
**Preis-Leistungs-Verhältnis**1%
*“Angemessenes Preis-/Leistungsverhältnis”*
**Würzigkeit**1%
*“Sehr lecker, gut gewürzt und leicht pikant”*
**Farbe**1%
*“orange farbe, soweit so gut, wenn es kontrolliert ist”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Lecker und Gesund”*
**Textur/Konsistenz – insgesamt**1%
*“tolle Konsistenz”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**26%
*“Unverschämter Preis”*
**Qualität insgesamt**14%
*“Ich hätte von dem Produkt mehr Qualität erwartet”*
**Geschmack insgesamt**7%
*“Schmeckt Fischig”*
**Geschmack**5%
*“das ist Geschmackssache.”*
**Einfaches Kauen/Schlucken**4%
*“Es sind noch Gräten und Schuppen vorhanden unangenehm zum essen”*
**Ernährungs Gehalt**4%
*“Die Portionen sind natürlich weniger,als ein Snack”*
**beworben Vs Tatsächliches Produkt**4%
*“Und das erscheinnt nicht korrekt, gleich im "Titel" für alle lesbar,”*
**Benutzerfreundlichkeit**4%
*“Kann man nicht rausnehmen ohne den Fish zu zermatschen”*
**Pulverisiert/zerbröselt**4%
*“Dann noch verbeult kann nicht zurückgeschickt werden vom Geschmack nicht anders wie Dosen für 2 - 3 € nichts außergewöhnliches mein erster Reinfall bei Amazon”*
**Allergien**4%
*“Auch nach dem 2. Versuch wurde mir furchtbar übel”*
## **Common questions**
- **Is sardinen profitable to sell on Amazon Germany?**
- The niche generates €502K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.3%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the sardinen niche?**
- 14 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in sardinen?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geschmack insgesamt. The return rate is 0.0%.
- **When does demand for sardinen peak?**
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the sardinen niche?**
- Listings span €3.12–€45.22; the average listing price is €22.80 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.
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