---
title: "Sardellen — €64K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sardellen"
last_updated: "2026-08-10T03:56:27.586Z"
locale: en
meta:
description: "Niche score 56/100 · €64K/yr market · 77K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €64K/yr market · 77K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sardellen — €64K/yr Amazon DE Niche (2026) - Flapen"
---
# **sardellen**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 25Conversion 50Competition 60Returns 100Price range 82Avg price 89Brand share 69Review moat 97Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****69.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€20.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€1.41–€83.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€64K**
€64K/yr · 77K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, sardellen is a €64K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sardellen market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€83K–€104K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **50%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**30%**
- Scalia23% - Feinkost Dittmann18% - Pan do Mar9% - Berthe7% - Italian Gourmet E.R.7% - Pesce Azzurro Cefalù6%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -0.3% search growth over the last 90 days.
2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sardellen/trend)
## **Top sardellen search terms**
- **sardellen**30K/yr-2.4%2.7% conv. - **sardellenfilets**16K/yr+16.3%1.6% conv. - **anchovis**16K/yr-6.3%1.6% conv. - **sardellenfilets in olivenöl**7K/yr-6.8%2.3% conv. - **anchovies**5K/yr+6.3%1.6% conv. - **sardellen im glas**4K/yr-16.8%1.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sardellen/search-terms)
## **Top sardellen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€5K12%€8K16%€10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feinkost Dittmann Sardellen in Sonnenblumenöl MSC zertifiziert (1 x 80 g)**Feinkost Dittmann**€4.02**4.4★253 rev](https://www.amazon.de/dp/B082VQ6H34) [2**Scalia Sardellenfilets in Olivenöl extra vergine Sardellen aus Italien Sizilien 240gr filetti di alici**Scalia**€19.51**4.7★91 rev](https://www.amazon.de/dp/B09QXQ7HTW) [3**Scalia 80gr Sardellenfilets in Olivenöl extra vergine aus Italien Sizilien filetti di alici**Scalia**€8.92**4.4★9 rev](https://www.amazon.de/dp/B09R23DS81) [4**Pan do Mar Sardellenfilets (Anchovis) in Bio Olivenöl 5er Pack (5 x 50 g)**Pan do Mar**€22.44**4.4★48 rev](https://www.amazon.de/dp/B00EUAASMQ) [5**6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g**Italian Gourmet E.R.**€21.11**4.2★8 rev](https://www.amazon.de/dp/B0BRKLRVVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fontaine Sardellenfilets in nativem Bio-Olivenöl extra 45 g 5er Pack Premium Sardellenfilets aus traditioneller & nachhaltiger Fischerei Halbkonserve mit Meersalz und spanischem Bio-Olivenöl**Fontaine**€16.52**2 rev5mo ago](https://www.amazon.de/dp/B0GJFGL7WP) [**Delicius Sardellenfilets in Olivenöl (0.06 kg)**Delicius**€3.92**7 rev1y ago](https://www.amazon.de/dp/B0F3G8PG2T) [**240gr Scalia gerollte Sardellenfilets mit Kapern in Olivenöl extra vergine aus Italien Sizilien**Scalia**€20.22**23 rev3y ago](https://www.amazon.de/dp/B0BXFFQ159) [**6x DAmico Filetti di Alici Sardellenfilets in Sonnenblumenöl Sardellen 80g**Italian Gourmet E.R.**€21.11**8 rev3y ago](https://www.amazon.de/dp/B0BRKLRVVM) [**Sardellenfilets in Olivenöl im luftdichtem Glas 220 gr**Pesce Azzurro Cefalù**€12.00**2 rev4y ago](https://www.amazon.de/dp/B0B699SFG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bom Petisco Sardinen in Olivenöl 10x120 g - Premium-Qualität aus Portugal - reich an Omega-3**Bom Petisco**€32.10**4.6★**▲ 131%**](https://www.amazon.de/dp/B09WNG13D8) [**Fontaine Sardellenfilets in nativem Bio-Olivenöl extra 45 g 5er Pack Premium Sardellenfilets aus traditioneller & nachhaltiger Fischerei Halbkonserve mit Meersalz und spanischem Bio-Olivenöl**Fontaine**€16.52**4.0★**▲ 102%**](https://www.amazon.de/dp/B0GJFGL7WP) [**Sardinen in Olivenöl | 6 x 125 g | Berthe | Ramirez | Portugal**Berthe**€25.27**4.5★**▲ 88%**](https://www.amazon.de/dp/B089FPP61N) [**Eingelegte Sardellenfilets in Essiglake weiß 1 kg**Eingelegte**€30.89**4.4★**▲ 64%**](https://www.amazon.de/dp/B017IRBEAC) [**Portugiesische Sardinen Set | 5 Arten | Berthe | Ramirez | Portugal**Berthe**€22.20**4.7★**▲ 48%**](https://www.amazon.de/dp/B089GZSJ3B)
**~~View all trending →~~**
## **What buyers say about sardellen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**50%
*“Schmeckt”*
**Qualität insgesamt**19%
*“Top Produkt”*
**Geschmack**12%
*“Geschmacklich echt gut”*
**Ölig/fettig**3%
*“Ich hab noch nie so große Sardinen gesehen auch der Anteil vom Öl ist sehr gut und lecker”*
**Backen**2%
*“Leckere Kapern”*
**Geruch**1%
*“Es gibt auch keinen Fischgeruch”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Lecker und Gesund”*
**Würzigkeit**1%
*“Sehr gut gefallen haben mir die leicht scharfen Sardinen in Olivenöl”*
**Vegan/Biologisch**1%
*“Premium Sardinen in Bio Olivenöl”*
**Brock/Klump/Sammlung**1%
*“Ganze Stücke”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**23%
*“sind zwar sehr teuer”*
**Geschmack insgesamt**14%
*“Schmeckt Fischig”*
**Haltbarkeit**9%
*“unterbrochen, somit ist die angegebene Haltbarkeit nicht mehr gewährleistet.”*
**Ölig/fettig**9%
*“Die Sardinen mit dem Öl waren sehr mild vom Geschmack”*
**Allergien**9%
*“Auch nach dem 2. Versuch wurde mir furchtbar übel”*
**Salzgehalt**5%
*“Salz”*
**Qualität insgesamt**2%
*“auch nicht überragend”*
**Geschmack**2%
*“die mit Rauchgeschmack waren gar nicht mein Fall,”*
## **Common questions**
- **Is sardellen profitable to sell on Amazon Germany?**
- The niche generates €64K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the sardellen niche?**
- 21 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in sardellen?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Haltbarkeit. The return rate is 0.1%.
- **What does it cost to enter the sardellen niche?**
- Listings span €1.41–€83.76; the average listing price is €20.73 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
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