---
title: "Sake — €142K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/sake"
last_updated: "2026-08-10T01:12:30.994Z"
locale: en
meta:
description: "Niche score 50/100 · €142K/yr market · 161K searches/yr · €17.21 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €142K/yr market · 161K searches/yr · €17.21 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sake — €142K/yr Amazon DE Niche (2026) - Flapen"
---
# **sake**
**Worth a look**
Shows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Market size 31Growth 12Conversion 59Competition 48Returns 100Price range 74Avg price 81Brand share 32Review moat 92Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****153.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.49–€46.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€142K**
€142K/yr · 161K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sake is a €142K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sake market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€138K–€172K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **36%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**10%**
- 黄桜28% - Yamatan Masamune19% - Umami18% - KIZAKURA17% - 日の出5% - Akashi Sake Brewery4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/sake/trend)
## **Top sake search terms**
- **sake**123K/yr-19.4%4.5% conv. - **sake reiswein**23K/yr-53.8%4.8% conv. - **sakr**10K/yr-12.8%0.0% conv. - **sake zum kochen**5K/yr-66.2%4.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/sake/search-terms)
## **Top sake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€7K10%€14K15%€21K20%€28K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte**Umami**€13.99**4.6★384 rev](https://www.amazon.de/dp/B0B59WD9TM) [2**Kizakura Tsu No Junmai Trockener und leichter Junmai Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 180 ml**黄桜**€3.49**4.1★16 rev](https://www.amazon.de/dp/B00KLV27G8) [3**YAMATAN MASAMUNE - Sake Reiswein in Premium-Qualität | Japanische Wein Spezialität | Hon-Jozo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)**Yamatan Masamune**€29.42**4.4★308 rev](https://www.amazon.de/dp/B078KSMKVZ) [4**Kizakura Premium Junmai Yamadinishiki Vollmundiger aromatischer Premium Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 720 ml**KIZAKURA**€17.38**4.3★482 rev](https://www.amazon.de/dp/B0194FLCCG) [5**Kizakura Hana Kizakura Leichter süßer Junmai Ginjo Sake Original japanischer Sake 12 % Alkoholgehalt 1 x 720 ml**黄桜**€11.37**4.3★325 rev](https://www.amazon.de/dp/B00T5XGXL8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)**\[Mirin\] Japanische Kochwein \[250ml\] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente**eatate GmbH**€4.64**1 rev4mo ago](https://www.amazon.de/dp/B0GPDHJL3D) [**KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml**黄桜**€10.39**3 rev12mo ago](https://www.amazon.de/dp/B0032DI4E6) [**KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml**黄桜**€11.49**4 rev12mo ago](https://www.amazon.de/dp/B0749HSFS8) [**Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte**Umami**€13.99**384 rev4y ago](https://www.amazon.de/dp/B0B59WD9TM) [**KIZAKURA Sake Silver 16 Prozent vol Kyo no Tokuri Junmai Daiginjo Silver - 1 x 180 ml**KIZAKURA**€5.68**9 rev4y ago](https://www.amazon.de/dp/B0B5DT69V6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)**\[Mirin\] Japanische Kochwein \[250ml\] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente**eatate GmbH**€4.64**5.0★**▲ 514%**](https://www.amazon.de/dp/B0GPDHJL3D) [**KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml**黄桜**€10.39**5.0★**▲ 199%**](https://www.amazon.de/dp/B0032DI4E6) [**Yamatan Masamune Sake Junmai Daiginjo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)**Yamatan Masamune**€46.97**4.5★**▲ 70%**](https://www.amazon.de/dp/B078KPBXXN) [**Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte**Umami**€13.99**4.6★**▲ 55%**](https://www.amazon.de/dp/B0B59WD9TM) [**KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml**黄桜**€11.49**4.4★**▲ 29%**](https://www.amazon.de/dp/B0749HSFS8)
**~~View all trending →~~**
## **What buyers say about sake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Top-Qualität für den Preis”*
**Geschmack**24%
*“Geschmacklich ausgezeichnet”*
**Geschmack insgesamt**8%
*“Gut für japanische Gerichte”*
**beworben Vs Tatsächliches Produkt**8%
*“wie erwartet: gut”*
**Geruch**8%
*“Aroma ist super”*
**Kochanleitung**8%
*“Zum asiatisch Kochen unverzichtbar”*
**Preis-Leistungs-Verhältnis**7%
*“Preisleistungsverhältnis stimmt”*
**Alkoholgeschmack**3%
*“Ideal für Leute, die nicht viel Alkohol vertragen – aus meiner Erfahrung trinkt er sich wie ein aromatischer Weißwein, super gekühlt oder raumwarm”*
### **What buyers complain about **
**Geschmack insgesamt**61%
*“Schmeckt mir leider überhaupt nicht”*
**Geschmack**17%
*“Hat fast kein geschmack”*
**Alkoholgehalt**11%
*“Schmeckt jedoch klar nach Alkohol und kantig”*
## **Common questions**
- **Is sake profitable to sell on Amazon Germany?**
- The niche generates €142K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sake niche?**
- 11 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sake?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.0%.
- **When does demand for sake peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sake niche?**
- Listings span €3.49–€46.97; the average listing price is €17.21 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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