---
title: "rum — €2.4M/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/rum"
last_updated: "2026-07-21T06:36:16.913Z"
locale: en
meta:
description: "rum shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "rum shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "rum — €2.4M/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **rum**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 48Competition 59Returns 100Price range 83Avg price 95Brand share 51Review moat 39Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****€2.4M**
€2.4M/yr · 2.1M searches
**Avg price**
**Incredible****€30.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.47–€109.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,622.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, rum is a €2.4M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€2.4M–€3.0M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **176 days**
## **Competition**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**20%**
- Don Papa39% - Zacapa11% - Bumbu10% - Pampero9% - Wagemut6% - Botucal5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/rum/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€97K8%€194K12%€290K16%€387K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 34 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Don Papa Masskara | Rumbasis mit exotischen philippinischen Früchten und Honig verfeinert | 700ML**Don Papa**€23.62**4.8★2,463 rev](https://www.amazon.de/dp/B07PSYMV3T) [2**Don Papa Baroko | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 700ML**Don Papa**€26.12**4.8★3,435 rev](https://www.amazon.de/dp/B08B8QDPBZ) [3**Zacapa Centenario Solera Rum aromatischer Rum gereift im Hochland Guatemalas Geschenkidee 40% Vol 700ml Einzelflasche**Zacapa**€29.37**4.7★11,915 rev](https://www.amazon.de/dp/B0046EP7NQ) [4**BUMBU The Original Craft Rum Flavour Spirit Bourbon-Fass gereift für Cocktails oder auf Eis karibischer Rum in der 0 7 Liter Flasche 40% Vol**Bumbu**€24.71**4.8★7,058 rev](https://www.amazon.de/dp/B08HT2MB9D) [5**WAGEMUT PX Cask by N. Kröger - Barbados (1 x 0.7 l)**Wagemut**€32.82**4.8★665 rev](https://www.amazon.de/dp/B075TCMC2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Don Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung**Don Papa**€109.81**1 rev4mo ago](https://www.amazon.de/dp/B0GSMVSQKC) [**Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%**Live Brands Factory AB**€26.74**101 rev7mo ago](https://www.amazon.de/dp/B0G4WQ623Y) [**Don Papa Masskara Wild Canister 40% - 700 ML**Don Papa**€29.15**4 rev10mo ago](https://www.amazon.de/dp/B0FPKL95TR) [**PLANTERAY RUM - (Ehemals Plantation) - XO 20th Anniversary - Alter Rum - Herkunft: Barbados - Doppelreifung - 40% Alkohol - 70 cl**PLANTERAY**€31.55**6,893 rev1y ago](https://www.amazon.de/dp/B0D3LZQD1L) [**Don Papa Baroko Mini | Premium Spirituose auf Rumbasis | Exotischer Geschmack | Aus Black Gold Melasse gebrannt | 40% Vol. | 200ML**Don Papa**€12.81**28 rev2y ago](https://www.amazon.de/dp/B0BCGD46PP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Don Papa Masskara Wild Canister 40% - 700 ML**Don Papa**€29.15**5.0★**▲ 473%**](https://www.amazon.de/dp/B0FPKL95TR) [**Don Papa Quincentennial Port Cask Rum 0 7L (50% Vol.) Limited Edition von den Philippinen Portwein Fassreifung Premium Rum in Geschenkverpackung**Don Papa**€109.81**5.0★**▲ 255%**](https://www.amazon.de/dp/B0GSMVSQKC) [**Iron Maiden | The Rum of the Ancient Mariner | Premium Caribbean Dark Rum | Sanfte Süße | 0 7 Liter | 40%**Live Brands Factory AB**€26.74**4.5★**▲ 130%**](https://www.amazon.de/dp/B0G4WQ623Y) [**BUMBU The Original Rum in hochwertiger Geschenk-Verpackung karibischer Rum im Bourbon-Fass gereift für Cocktails Geschenk-Set 40% Vol 0 7 Liter**Bumbu**€29.75**4.8★**▲ 123%**](https://www.amazon.de/dp/B0BKQGH7S1) [**Pampero Añejo Especial Premium- Rum Aromatischer Handgefertigt Aus Venezuela 40% Vol 700ml Einzelflasche 1er Pack**Pampero**€10.60**4.5★**▲ 93%**](https://www.amazon.de/dp/B004EAMG5E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**33%
*“Schmeckt”*
**Alkoholgeschmack**22%
*“Rum at it's Best”*
**Geschmack**13%
*“Spitzen klasse Aromen”*
**Preis-Leistungs-Verhältnis**9%
*“Im sale ein fairer Deal”*
**Qualität insgesamt**7%
*“Super Produkt”*
**Süße**5%
*“mit einer schönen Balance aus Süße”*
**Geschenk Zweck**4%
*“ideal als hochwertiges Geschenk”*
**beworben Vs Tatsächliches Produkt**1%
*“der sei der richtige.”*
**Geruch**1%
*“sein Aroma zu genießen ist ein Hochgenuss.”*
**Gesamtgröße**1%
*“Die Größe der Flasche ist ideal zum verschenken”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Schmeckt nicht”*
**Geschmack**16%
*“Geschmackvoller Rum - kein Aschenbecher”*
**Preis-Leistungs-Verhältnis**11%
*“Schade um das Geld”*
**Süße**9%
*“Die aktuelle Abfüllung wirkt deutlich weniger süß”*
**Geruch**5%
*“Aroma ist hier auch schlechter”*
**Qualität insgesamt**3%
*“Vorsicht Qualitätsmängel”*
**Alkoholgehalt**3%
*“Der Alkohol sticht unangenehm hervor”*
**Farbe**2%
*“irgendwie farblos”*
**Produktzustand**2%
*“Achtung neue Abfüllung”*
**Mischung/Verhältnis**2%
*“Zum mixen fast zu schade”*
## **Common questions**
- **Is rum profitable to sell on Amazon Germany?**
- The niche generates €2.4M/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the rum niche?**
- 19 brands and 96 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in rum?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for rum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the rum niche?**
- Listings span €10.47–€109.81; the average listing price is €30.01 (sweet spot $15–$100). The average incumbent carries 2,622 reviews — the moat a new listing must climb.
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