---
title: "Royal Icing — €23K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/royal-icing"
last_updated: "2026-08-10T08:40:50.054Z"
locale: en
meta:
description: "Niche score 36/100 · €23K/yr market · 39K searches/yr · €8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €23K/yr market · 39K searches/yr · €8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Royal Icing — €23K/yr Amazon DE Niche (2026) - Flapen"
---
# **royal icing**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 13Conversion 72Competition 20Returns 100Price range 34Avg price 25Brand share 13Review moat 86Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****288.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€0.67–€22.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€8.98**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€23K**
€23K/yr · 39K searches
According to Flapen's Amazon Germany niche tracking, royal icing is a €23K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **royal icing market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€27K–€36K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- FunCakes58% - Günthart16% - Betty Crocker12% - Dekozauber245% - Cake Company4% - Südzucker3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/royal-icing/trend)
## **Top royal icing search terms**
- **royal icing**21K/yr-32.5%9.9% conv. - **icing**9K/yr-12.6%3.0% conv. - **icing sugar**4K/yr-15.8%3.6% conv. - **royal icing pulver**5K/yr-38.5%11.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/royal-icing/search-terms)
## **Top royal icing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€3K30%€7K45%€10K60%€14K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g**FunCakes**€7.85**4.5★878 rev](https://www.amazon.de/dp/B08YGGRL5T) [2**Günthart BackDecor Royal Icing Eimer mit 300g Pulver zum dekorieren von Gebäck oder als Überzug 1er Pack (300 gr)**Günthart**€4.28**4.5★149 rev](https://www.amazon.de/dp/B06Y3RHL1L) [3**FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g**FunCakes**€6.57**4.6★376 rev](https://www.amazon.de/dp/B08YGGV5BS) [4**Betty Teller**Betty Crocker**€9.15**3.8★21 rev](https://www.amazon.de/dp/B07Q3WT7GJ) [5**Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.**Dekozauber24**€11.24**4.4★42 rev](https://www.amazon.de/dp/B0C8TKXZK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 4 kg**FunCakes**€22.31**376 rev9mo ago](https://www.amazon.de/dp/B0FWCFCVZL) [**GZMAISULEE 122 Stück Spritzbeutel Set Einweg-Backbeutel 100Stück 31x21cm Frosting Beutel 10 Stück Frosting Tasche Clips 2 Stück Scriber Nadel und 10 Stück Gebäck Tasche Krawatten**GZMAISULEE**€6.86**479 rev2y ago](https://www.amazon.de/dp/B0CQCH44CV) [**Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.**Dekozauber24**€11.24**42 rev3y ago](https://www.amazon.de/dp/B0C8TKXZK6) [**FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g**FunCakes**€7.85**878 rev5y ago](https://www.amazon.de/dp/B08YGGRL5T) [**FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g**FunCakes**€6.57**376 rev5y ago](https://www.amazon.de/dp/B08YGGV5BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betty Crocker Tempting Chocolate Icing 400g - verführerische Schokoladen Kuchenglasur**Betty Crocker**€9.79**4.3★**▲ 390%**](https://www.amazon.de/dp/B0167IIERE) [**Betty Crocker Rich & Creamy Icing - Vanilla (450g)**Betty Crocker**€10.13**4.4★**▲ 385%**](https://www.amazon.de/dp/B004O736R4) [**Betty Teller**Betty Crocker**€9.15**3.8★**▲ 316%**](https://www.amazon.de/dp/B07Q3WT7GJ) [**Südzucker Puder Rüben Zucker 1er Pack ( 250 gramm)**Südzucker**€0.67**4.8★**▲ 151%**](https://www.amazon.de/dp/B005M1RH7Q) [**FunCakes Puderzucker raffinierter Puderzucker von Konditorqualität ultrafeine Textur perfekt für die Herstellung von Buttercreme oder zum Ausrollen von Fondant Halal. 900 g**FunCakes**€6.09**4.6★**▲ 131%**](https://www.amazon.de/dp/B08YGFLHJJ)
**~~View all trending →~~**
## **What buyers say about royal icing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**36%
*“Top Qualität”*
**Süße**17%
*“Süß”*
**Geschmack insgesamt**17%
*“Mega lecker”*
**Haltbarkeit**9%
*“Der Beste und seit Jahren alt bewährt”*
**Kochanleitung**9%
*“Brauche ich für backen, kochen”*
**Künstliche Süßstoffe**5%
*“Guter Puderzucker”*
**Benutzerfreundlichkeit**5%
*“Gut zu verarbeiten, wenn es mal schnell gehen muss”*
### **What buyers complain about **
**Textur/Konsistenz – insgesamt**20%
*“wie Puderzucker sein soll”*
**Süße**20%
*“Nicht süß genug”*
**Geschmack insgesamt**10%
*“Geschmacklich keinen Unterschied”*
**Farbverblassen/Verfärbung**10%
*“Verfäbt sich gelb”*
**Dicke**10%
*“Nicht für dickere Glasuren empfehlenswert”*
**Farbe**10%
*“Verfäbt sich gelb”*
**Brock/Klump/Sammlung**7%
*“der Zucker klumpt,”*
### **Top return reasons **
**Funktionalität insgesamt**50%
**Qualität insgesamt**50%
## **Common questions**
- **Is royal icing profitable to sell on Amazon Germany?**
- The niche generates €23K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the royal icing niche?**
- 7 brands and 30 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in royal icing?**
- Top complaints mined from reviews: Textur/Konsistenz – insgesamt, Süße, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for royal icing peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the royal icing niche?**
- Listings span €0.67–€22.31; the average listing price is €8.98 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
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