---
title: "reis — €1.1M/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/reis"
last_updated: "2026-07-21T09:18:10.851Z"
locale: en
meta:
description: "reis shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "reis shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "reis — €1.1M/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **reis**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 14Conversion 80Competition 54Returns 100Price range 81Avg price 75Brand share 3Review moat 74Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Price range**
**Great****€8.53–€46.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€1.1M**
€1.1M/yr · 926K searches
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€15.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****525.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, reis is a €1.1M/yr Amazon Germany market (926K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€1.5M–€1.9M**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **181 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**0%**
- Ben's Original50% - ROYAL TIGER36% - Watani6% - Daawat4% - Royal Thai3% - Yume Nishiki1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/reis/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€114K20%€228K30%€342K40%€456K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)**ROYAL TIGER**€31.67**4.6★2,773 rev](https://www.amazon.de/dp/B00AK8JLE8) [2**BENS ORIGINAL Express Reis Basmati 6 x 220g**Ben's Original**€8.74**4.7★1,379 rev](https://www.amazon.de/dp/B0BSVBKLM7) [3![[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA](https://m.media-amazon.com/images/I/41iqf+SQDxL.jpg)**\[ 5kg \] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA**ROYAL TIGER**€12.59**4.6★697 rev](https://www.amazon.de/dp/B00WMJ6RRC) [4**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**5.0★2 rev](https://www.amazon.de/dp/B0BZBT2KKC) [5**BENS ORIGINAL Express Reis Mediterran 6 x 220g**Ben's Original**€8.53**4.6★340 rev](https://www.amazon.de/dp/B0BSVBNFBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g**Ben's Original**€13.27**74 rev5mo ago](https://www.amazon.de/dp/B0GK8MKDWS) [**BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g**Ben's Original**€13.01**43 rev5mo ago](https://www.amazon.de/dp/B0GK87M7Y9) [**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**2 rev9mo ago](https://www.amazon.de/dp/B0BZBT2KKC) [**Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)**Ben's Original**€9.36**96 rev2y ago](https://www.amazon.de/dp/B0D7D54PV6) [**Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg**Daawat**€17.53**203 rev3y ago](https://www.amazon.de/dp/B0BYP6P4D3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**5.0★**▲ 342%**](https://www.amazon.de/dp/B0BZBT2KKC) [**BENS ORIGINAL Fertiggericht Street Food Indonesian Style Spicy Noodles 6x250g**Ben's Original**€13.01**3.4★**▲ 283%**](https://www.amazon.de/dp/B0GK87M7Y9) [**BENS ORIGINAL Fertiggericht Street Food Chinese Style Noodles 6x250g**Ben's Original**€13.27**3.2★**▲ 276%**](https://www.amazon.de/dp/B0GK8MKDWS) [**Bens Original Express-Reis Sticky Bowl-Reis 6 Packungen (6 x 220g)**Ben's Original**€9.36**4.6★**▲ 50%**](https://www.amazon.de/dp/B0D7D54PV6) [**BENS ORIGINAL Fertiggericht Chili con Carne mit Hackfleisch & Gemüse 6 x 250g**Ben's Original**€9.82**4.2★**▲ 33%**](https://www.amazon.de/dp/B01AGNS1J2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**35%
*“Bester Reis”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Geschmack**10%
*“Guter Geschmack”*
**Kochanleitung**10%
*“Sehr guter Reis”*
**Preis-Leistungs-Verhältnis**8%
*“bester preis”*
**Backen**3%
*“Bester Fertig-Reis”*
**Textur/Konsistenz – insgesamt**2%
*“lockere Textur mit einer leichten, feinen Klebrigkeit, die typisch für hochwertigen Jasminreis ist.”*
**Würzigkeit**2%
*“Spicy”*
**Benutzerfreundlichkeit**2%
*“Unkompliziert”*
**beworben Vs Tatsächliches Produkt**2%
*“Besser als erwartet”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Schmeckt verbrannt”*
**Geschmack**13%
*“Geschmacklos”*
**Geruch**8%
*“Keinen Duft und wenig Aroma”*
**Qualität insgesamt**6%
*“Für mich sind hier weder Qualität noch Produktsicherheit überzeugend gewährleistet”*
**Würzigkeit**5%
*“Etwas würzig”*
**Feucht/Trocken**3%
*“Ziemlich trocken”*
**Preis-Leistungs-Verhältnis**3%
*“etwas höherer Preis”*
**Kontamination**3%
*“Schädlingsbefall”*
**Textur/Konsistenz – insgesamt**2%
*“Die Nudeln aus Hartweizengrieß fühlen sich klumpig an”*
**Inhaltsstoffe – insgesamt**2%
*“So etwas sollte bei Lebensmitteln absolut nicht passieren”*
## **Common questions**
- **Is reis profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the reis niche?**
- 6 brands and 51 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in reis?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Geruch. The return rate is 0.1%.
- **When does demand for reis peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the reis niche?**
- Listings span €8.53–€46.70; the average listing price is €15.13 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.
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