---
title: "Reis 20kg — €1.5M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/reis-20kg"
last_updated: "2026-08-10T16:30:02.059Z"
locale: en
meta:
description: "Niche score 50/100 · €1.5M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €1.5M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reis 20kg — €1.5M/yr Amazon DE Niche (2026) - Flapen"
---
# **reis 20kg**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 87Growth 11Conversion 81Competition 9Returns 100Price range 72Avg price 90Brand share 7Review moat 69Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.18**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€1.5M**
€1.5M/yr · 839K searches
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.78–€46.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****744.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, reis 20kg is a €1.5M/yr Amazon Germany market (839K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reis 20kg market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **€1.7M–€2.1M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- ROYAL TIGER76% - Royal Thai8% - Watani6% - Ben's Original5% - Alnatura3% - Daawat3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/reis-20kg/trend)
## **Top reis 20kg search terms**
- **reis**399K/yr-30.7%1.4% conv. - **rice**105K/yr-13.7%2.3% conv. - **jasmin reis**92K/yr-27.2%4.4% conv. - **basmati reis**80K/yr-21.6%0.5% conv. - **jasmine rice**16K/yr-19.6%5.6% conv. - **reis 10kg**21K/yr-48.3%1.5% conv. - **basmati rice**11K/yr-3.3%0.3% conv. - **reis 20kg**17K/yr-50.0%2.4% conv. - **basmatireis**12K/yr-22.6%0.4% conv. - **basmati reis 20kg**13K/yr-47.2%0.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/reis-20kg/search-terms)
## **Top reis 20kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€229K30%€458K45%€686K60%€915K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)**ROYAL TIGER**€31.67**4.6★2,773 rev](https://www.amazon.de/dp/B00AK8JLE8) [2![[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA](https://m.media-amazon.com/images/I/41iqf+SQDxL.jpg)**\[ 5kg \] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA**ROYAL TIGER**€12.59**4.6★697 rev](https://www.amazon.de/dp/B00WMJ6RRC) [3**Royal Thai Rice Langkorn Jasmin Duftreis 18 kg**Royal Thai**€46.70**4.6★244 rev](https://www.amazon.de/dp/B00D2C5LE8) [4**Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)**ROYAL TIGER**€27.70**4.0★439 rev](https://www.amazon.de/dp/B01KA3LDVG) [5**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**5.0★2 rev](https://www.amazon.de/dp/B0BZBT2KKC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**2 rev9mo ago](https://www.amazon.de/dp/B0BZBT2KKC) [**Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg**Daawat**€17.53**203 rev3y ago](https://www.amazon.de/dp/B0BYP6P4D3) [**BENS ORIGINAL Express Reis Basmati 6 x 220g**Ben's Original**€8.74**1,379 rev3y ago](https://www.amazon.de/dp/B0BSVBKLM7) [**Alnatura Bio Langkornreis Parboiled 1kg**Alnatura**€2.78**220 rev7y ago](https://www.amazon.de/dp/B01M8PRPCZ) [**Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)**ROYAL TIGER**€27.70**439 rev9y ago](https://www.amazon.de/dp/B01KA3LDVG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)**Watani**€21.74**5.0★**▲ 449%**](https://www.amazon.de/dp/B0BZBT2KKC) [![[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA](https://m.media-amazon.com/images/I/41iqf+SQDxL.jpg)**\[ 5kg \] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA**ROYAL TIGER**€12.59**4.6★**— 5%**](https://www.amazon.de/dp/B00WMJ6RRC) [**Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)**ROYAL TIGER**€31.67**4.6★**— 0%**](https://www.amazon.de/dp/B00AK8JLE8) [**Alnatura Bio Langkornreis Parboiled 1kg**Alnatura**€2.78**4.4★**▼ 11%**](https://www.amazon.de/dp/B01M8PRPCZ) [**Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)**ROYAL TIGER**€27.70**4.0★**▼ 14%**](https://www.amazon.de/dp/B01KA3LDVG)
**~~View all trending →~~**
## **What buyers say about reis 20kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Bester Reis”*
**Qualität insgesamt**19%
*“Super Qualität Reis”*
**Preis-Leistungs-Verhältnis**13%
*“bester preis”*
**Geschmack**6%
*“Guter Geschmack, wenig Duft”*
**Kochanleitung**4%
*“Sehr guter Reis”*
**Geruch**4%
*“wenig Duft”*
**Backen**4%
*“Der beste Reis”*
**beworben Vs Tatsächliches Produkt**2%
*“Alles top wie beschrieben”*
**Inhaltsstoffe – insgesamt**2%
*“Sehr guter Reis da macht man nichts falsch damit”*
**Frische**1%
*“Wirkt frisch”*
### **What buyers complain about **
**Geruch**25%
*“Keinen Duft und wenig Aroma”*
**Qualität insgesamt**16%
*“Leider schlechteste Qualität”*
**Feucht/Trocken**5%
*“Ziemlich trocken”*
**Abgestanden/verfault/verwöhnt**5%
*“Würmer im Reis”*
**Kontamination**5%
*“Schädlingsbefall”*
**Pulverisiert/zerbröselt**5%
*“Zerbröselt schon in der Hand”*
**Geschmack**4%
*“Ich find es geschmacklich ziemlich fad und trocken”*
**Kochanleitung**3%
*“Kann aber nur 3 Sterne geben, weil er nach dem kochen nicht so gut aufgeht wie ich es von anderen Jasminreis Sorten gewohnt bin”*
**Textur/Konsistenz – insgesamt**2%
*“konsistenz erinnert etwas an klebe reis”*
**Brock/Klump/Sammlung**2%
*“andererseits klebt er ein wenig zusammen.”*
## **Common questions**
- **Is reis 20kg profitable to sell on Amazon Germany?**
- The niche generates €1.5M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the reis 20kg niche?**
- 6 brands and 43 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in reis 20kg?**
- Top complaints mined from reviews: Geruch, Qualität insgesamt, Feucht/Trocken. The return rate is 0.0%.
- **When does demand for reis 20kg peak?**
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the reis 20kg niche?**
- Listings span €2.78–€46.70; the average listing price is €21.18 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.
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