---
title: "Raffaello — €254K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/raffaello"
last_updated: "2026-08-10T04:53:55.577Z"
locale: en
meta:
description: "Niche score 41/100 · €254K/yr market · 190K searches/yr · €16.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €254K/yr market · 190K searches/yr · €16.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raffaello — €254K/yr Amazon DE Niche (2026) - Flapen"
---
# **raffaello**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 18Conversion 80Competition 3Returns 100Price range 69Avg price 78Brand share 0Review moat 69Quality gap 17
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€16.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****755.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.94–€43.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€254K**
€254K/yr · 190K searches
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, raffaello is a €254K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raffaello market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€325K–€407K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Ferrero97% - infinimo3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/raffaello/trend)
## **Top raffaello search terms**
- **raffaello**135K/yr-8.6%8.2% conv. - **kokos schokolade**11K/yr-18.9%1.1% conv. - **raffaello großpackung**17K/yr-46.4%4.3% conv. - **raffaelo**10K/yr-11.9%10.0% conv. - **raffaello schokolade**7K/yr-17.3%9.6% conv. - **kokosschokolade**4K/yr-26.8%1.0% conv. - **rafaello**4K/yr-13.5%10.2% conv. - **raffaello geschenk**4K/yr-33.9%1.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/raffaello/search-terms)
## **Top raffaello products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€38K30%€76K45%€114K60%€152K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€3.99**4.7★1,141 rev](https://www.amazon.de/dp/B019OM3ZTW) [2**Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€2.93**4.7★1,141 rev](https://www.amazon.de/dp/B01D1PJGN2) [3**Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g**Ferrero**€1.94**4.7★1,194 rev](https://www.amazon.de/dp/B09J2HJBDD) [4**Raffaello - Vorratspack (mind. 275 Einzelpralinen)**Ferrero**€42.09**4.8★288 rev](https://www.amazon.de/dp/B002BDGMHO) [5**infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß**infinimo**€43.58**4.8★8 rev](https://www.amazon.de/dp/B0CQ8MJZ6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß**infinimo**€43.58**8 rev2y ago](https://www.amazon.de/dp/B0CQ8MJZ6S) [**Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g**Ferrero**€1.94**1,194 rev4y ago](https://www.amazon.de/dp/B09J2HJBDD) [**Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€2.93**1,141 rev10y ago](https://www.amazon.de/dp/B01D1PJGN2) [**Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€3.99**1,141 rev10y ago](https://www.amazon.de/dp/B019OM3ZTW) [**GiOTTO Haselnuss-Gebäckspezialität nach original italienischem Rezept Waffelhülle Milch-Haselnuss-Creme-Füllung und Ummantelung aus Haselnuss-Mini Stückchen -116 gr**Ferrero**€3.07**760 rev10y ago](https://www.amazon.de/dp/B019OM3UUQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß**infinimo**€43.58**4.8★**▲ 19%**](https://www.amazon.de/dp/B0CQ8MJZ6S) [**Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€3.99**4.7★**▲ 16%**](https://www.amazon.de/dp/B019OM3ZTW) [**Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme**Ferrero**€2.93**4.7★**— 1%**](https://www.amazon.de/dp/B01D1PJGN2) [**Raffaello - Vorratspack (mind. 275 Einzelpralinen)**Ferrero**€42.09**4.8★**▼ 13%**](https://www.amazon.de/dp/B002BDGMHO) [**Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g**Ferrero**€1.94**4.7★**▼ 22%**](https://www.amazon.de/dp/B09J2HJBDD)
**~~View all trending →~~**
## **What buyers say about raffaello**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**65%
*“Schmecken super”*
**Geschenk Zweck**9%
*“Für mich ist diese Tafel ideal als kleine Belohnung zwischendurch oder auch als Geschenk für Fans von weißer Schokolade”*
**beworben Vs Tatsächliches Produkt**6%
*“wie bestellt”*
**Preis-Leistungs-Verhältnis**5%
*“Günstiger als im Einzelhandel”*
**Qualität insgesamt**5%
*“Giotto Qualität”*
**Süße**3%
*“Raffaelo”*
**Frische**2%
*“Frisch und lecker”*
**Geschmack**2%
*“Sicherlich, wie bekannt, eine hervorragende Qualität in Geschmack,”*
**Backen**1%
*“Leckeres Kleingebäck”*
**Weiches Gefühl**1%
*“Die Konsistenz ist weich”*
### **What buyers complain about **
**Geschmack insgesamt**50%
*“Geschmacklich nicht so gut”*
**Geschmack**8%
*“Selbst nach dem kühlen schmecken sie nicht mehr gut”*
**Weiches Gefühl**8%
*“Kamen leider total weich an”*
**Qualität insgesamt**8%
*“Daher die schlechte Bewertung”*
**Abgestanden/verfault/verwöhnt**8%
*“Das Produkt war leider kurz vor Ablauf des Haltbarkeitsdatums”*
**Preis-Leistungs-Verhältnis**6%
*“Etwas überteuert”*
## **Common questions**
- **Is raffaello profitable to sell on Amazon Germany?**
- The niche generates €254K/yr across 6 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the raffaello niche?**
- 2 brands and 15 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in raffaello?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Weiches Gefühl. The return rate is 0.1%.
- **When does demand for raffaello peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the raffaello niche?**
- Listings span €1.94–€43.58; the average listing price is €16.27 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.
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