---
title: "Pumpkin Spice — €61K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pumpkin-spice"
last_updated: "2026-08-10T01:19:53.426Z"
locale: en
meta:
description: "Niche score 51/100 · €61K/yr market · 320K searches/yr · €7.07 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €61K/yr market · 320K searches/yr · €7.07 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Spice — €61K/yr Amazon DE Niche (2026) - Flapen"
---
# **pumpkin spice**
**Worth a look**
Shows low returns (0.1%), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 20Conversion 34Competition 54Returns 99Price range 52Avg price 20Brand share 79Review moat 85Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****293.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€0.94–€30.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€7.07**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€61K**
€61K/yr · 320K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, pumpkin spice is a €61K/yr Amazon Germany market (320K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin spice market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€141K–€177K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,296**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **19.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**38%**
- MONIN17% - Just Spices16% - Schwartau9% - Monte Nativo7% - He-Ju7% - Spicebar Gewürzküche6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 105.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pumpkin-spice/trend)
## **Top pumpkin spice search terms**
- **pumpkin spice**219K/yr+13.8%4.1% conv. - **pumpkin spice latte**47K/yr-34.1%2.4% conv. - **pumpkin spice gewürz**22K/yr-47.0%9.0% conv. - **pumpkin pie spice**5K/yr-26.1%5.8% conv. - **pumkin spice**4K/yr-2.5%6.3% conv. - **starbucks pumpkin spice**6K/yr-8.4%1.7% conv. - **pumpkin spice latte starbucks**4K/yr-27.3%2.0% conv. - **starbucks pumpkin spice latte**3K/yr-11.7%1.0% conv. - **pumpkin spice latte gewürz**4K/yr-9.6%10.6% conv. - **pumpkin spice gewürzmischung**4K/yr-60.4%8.2% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pumpkin-spice/search-terms)
## **Top pumpkin spice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Just Spices Pumpkin Pie Spice I Mache Pumpkin Spice Latte und Kürbiskuchen selbst I Gewürzdose 40 g**Just Spices**€5.51**4.4★196 rev](https://www.amazon.de/dp/B0BD9CDY9Q) [2**Monin Sirup Pumpkin Spice (1 x 1 0l) - Aromatischer Kürbisgewürz Sirup für Pumpkin Spice Latte - Kaffee und Cocktails - Herbst Getränke - ohne künstliche Zusätze**MONIN**€8.76**4.5★782 rev](https://www.amazon.de/dp/B00AHZUI3M) [3**Schwartau Coffee Shop Pumpkin Spice Sirup - Barista-Qualität für Kaffee-Kreationen und Kaffeespezialitäten Kaffeesirup nur mit natürlichen Aromen 200ml**Schwartau**€2.57**4.2★669 rev](https://www.amazon.de/dp/B0DCVTR3CX) [4**Pumpkin Spice Monte Nativo (250g) - Kürbis Gewürz - Ideal für Pumpkin Spice Latte - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack**Monte Nativo**€9.08**4.7★1,305 rev](https://www.amazon.de/dp/B0DQR6WBQV) [5**He-Ju Pumpkin Spice Latte Gewürz 100g Kürbis Gewürzmischung mit Ceylon-Zimt & Kokosblütenzucker. vegan & glutenfrei für Kaffee Latte Pumpkin Pie Kürbissuppe & Kuchen**He-Ju**€6.24**4.1★221 rev](https://www.amazon.de/dp/B0CMCXTCCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monin Sirup Pumpkin Spice (1 x 0 25 l) - Aromatischer Kürbisgewürz Sirup für Pumpkin Spice Latte - Kaffee und Cocktails - Herbst Getränke - ohne künstliche Zusätze**MONIN**€3.89**0 rev4mo ago](https://www.amazon.de/dp/B0GT5JW51B) [**Chikko Pumpkin Spice Latte Mix 1x130g Instant Kürbis-Gewürz Latte Pulver Cremig & Koffeinfrei Vegan & Kalorienarm**Chikko not coffee**€9.60**10 rev9mo ago](https://www.amazon.de/dp/B0FSDPBW9X) [**D&O Nature Products Pumpkin Spice Gewürzmischung 80g**D&O Nature Products**€6.21**3 rev9mo ago](https://www.amazon.de/dp/B0FSDYJ2L4) [**Potluck | Pumpkin Spice Latte Mix | Gewürzzubereitung für Heißgetränke | 70g im Keramiktopf**POTLUCK Gewürzfreunde**€4.42**10 rev10mo ago](https://www.amazon.de/dp/B0FR9RJ3Y1) [**Pumpkin Spice Latte Gewürzmischung 100g | mit echtem Kürbis und aromatischen Gewürzen | Achterhof**vom-Achterhof**€6.94**12 rev10mo ago](https://www.amazon.de/dp/B0FQWCY19N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monin Sirup Pumpkin Spice (1 x 0 25 l) - Aromatischer Kürbisgewürz Sirup für Pumpkin Spice Latte - Kaffee und Cocktails - Herbst Getränke - ohne künstliche Zusätze**MONIN**€3.89**0.0★**▲ 1000%**](https://www.amazon.de/dp/B0GT5JW51B) [**Chikko Pumpkin Spice Latte Mix 1x130g Instant Kürbis-Gewürz Latte Pulver Cremig & Koffeinfrei Vegan & Kalorienarm**Chikko not coffee**€9.60**3.6★**▲ 1000%**](https://www.amazon.de/dp/B0FSDPBW9X) [**D&O Nature Products Pumpkin Spice Gewürzmischung 80g**D&O Nature Products**€6.21**4.1★**▲ 1000%**](https://www.amazon.de/dp/B0FSDYJ2L4) [**Pumpkin Spice Monte Nativo (250g) - Kürbis Gewürz - Ideal für Pumpkin Spice Latte - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack**Monte Nativo**€9.08**4.7★**▲ 957%**](https://www.amazon.de/dp/B0DQR6WBQV) [**Potluck | Pumpkin Spice Latte Mix | Gewürzzubereitung für Heißgetränke | 70g im Keramiktopf**POTLUCK Gewürzfreunde**€4.42**3.5★**▲ 351%**](https://www.amazon.de/dp/B0FR9RJ3Y1)
**~~View all trending →~~**
## **What buyers say about pumpkin spice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Schmeckt richtig lecker”*
**Geschmack**16%
*“Leckerer Geschmack”*
**Qualität insgesamt**7%
*“Beste Qualität”*
**Süße**4%
*“leicht süß”*
**Geruch**3%
*“Es riecht wirklich super lecker”*
**Preis-Leistungs-Verhältnis**3%
*“Für den Preis ganz ok”*
**Koffeingehalt**3%
*“Koffeinfrei ist hier der eigentliche Star”*
**Mischung/Verhältnis**2%
*“Leckere Mischung”*
**Würzigkeit**2%
*“Leckeres Pumpkin Spice”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Sehr ergiebig”*
### **What buyers complain about **
**Geschmack insgesamt**34%
*“Schmeckt absolut gruselig”*
**Geschmack**22%
*“Nicht so aromatisch wie erwartet”*
**Gesamtgröße**6%
*“Sehr kleine Dose”*
**Preis-Leistungs-Verhältnis**5%
*“Einzig und allein der Preis ist echt happig, warum wir auch sparsam damit umgehen”*
**Inhaltsstoffe – insgesamt**3%
*“1 Unklarheit; Ist es koffeinhaltig?”*
**Ernährungs Gehalt**3%
*“Ist jetzt auch kein Diät Drink”*
**Würzigkeit**3%
*“Etwas sehr scharf”*
**Textur/Konsistenz – insgesamt**2%
*“störende Konsistenz”*
**beworben Vs Tatsächliches Produkt**2%
*“Die Amazon Beschreibung sagt klar nein”*
**Funktionalität insgesamt**2%
*“Geht gar nicht”*
## **Common questions**
- **Is pumpkin spice profitable to sell on Amazon Germany?**
- The niche generates €61K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pumpkin spice niche?**
- 17 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in pumpkin spice?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Gesamtgröße. The return rate is 0.1%.
- **When does demand for pumpkin spice peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 105.9× the quietest.
- **What does it cost to enter the pumpkin spice niche?**
- Listings span €0.94–€30.50; the average listing price is €7.07 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
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