---
title: "Pudding — €106K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pudding"
last_updated: "2026-08-10T02:33:52.459Z"
locale: en
meta:
description: "Niche score 45/100 · €106K/yr market · 326K searches/yr · €4.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €106K/yr market · 326K searches/yr · €4.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pudding — €106K/yr Amazon DE Niche (2026) - Flapen"
---
# **pudding**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 8Conversion 77Competition 69Returns 100Price range 22Avg price 12Brand share 6Review moat 86Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****271.02**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€106K**
€106K/yr · 326K searches
**Price range**
**Bad****€0.45–€18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€4.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pudding is a €106K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Apr–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pudding market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€216K–€259K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **42%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 74%
**Open market**
**2%**
- RUF52% - Dr. Oetker29% - KOMET13% - Jeden Tag2% - Alnatura2% - NANACO1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -34.5% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pudding/trend)
## **Top pudding search terms**
- **pudding**72K/yr-28.8%5.0% conv. - **puddingpulver**58K/yr-24.4%6.7% conv. - **tassenpudding**40K/yr-54.9%8.9% conv. - **glücklichmacher**18K/yr-27.8%10.0% conv. - **seelenwärmer pudding**20K/yr-61.8%5.7% conv. - **seelenwärmer**37K/yr-45.6%3.6% conv. - **dr oetker pudding**10K/yr-29.5%3.2% conv. - **komet puddingpulver**8K/yr-24.0%1.9% conv. - **vanillepudding**9K/yr-24.5%13.1% conv. - **komet**7K/yr-5.0%0.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pudding/search-terms)
## **Top pudding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€8K12%€13K16%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Oetker Pudding-Pulver Vanille 3 Päckchen je 500 ml 111 g**Dr. Oetker**€0.94**4.8★181 rev](https://www.amazon.de/dp/B013R195IQ) [2**Unbekannt Komet Pudding-Mix 12er Set**KOMET**€9.90**4.5★926 rev](https://www.amazon.de/dp/B07BK6JFNY) [3**RUF Glücklichmacher Tassenpudding Vanille-Geschmack Cremepudding für schnelle Desserts Tassencremepudding nur Wasser hinzufügen 1 x 59g Beutel**RUF**€0.81**4.5★977 rev](https://www.amazon.de/dp/B0CG5YBJKP) [4**RUF Glücklichmacher Tassenpudding Schokolade Cremepudding für schnelle Desserts Tassencremepudding nur Wasser hinzufügen 1 x 59g Beutel**RUF**€0.81**4.3★943 rev](https://www.amazon.de/dp/B0CG5YMJTV) [5**RUF Vanillepudding Puddingpulver mit feinem Vanillearoma nur mit Milch und Zucker aufkochen glutenfrei & vegan 5 x 37 g**RUF**€0.45**4.7★29 rev](https://www.amazon.de/dp/B006L3A00U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Oetker Seelenwärmer Tassen-Cremepudding Schokoladen-Geschmack 16er Pack- Schoko Puddingpulver für die schnelle Zubereitung eines Tassenpudding 16 x 58 g**Dr. Oetker**€18.99**12 rev10mo ago](https://www.amazon.de/dp/B0FPGBZF86) [**RUF Glücklichmacher Tassenkuchen Schokoletto saftiger Tassenkuchen mit Schokoladenstückchen in 90 Sekunden fertig einfacher Mikrowellenkuchen für spontanen Kuchengenuss 1 Portion**RUF**€0.80**231 rev1y ago](https://www.amazon.de/dp/B0FFT83BJC) [**RUF Glücklichmacher Tassenkuchen Schokolade saftiger Mikrowellenkuchen in 90 Sekunden einfach mit Milch anrühren & genießen schneller Kuchengenuss für zwischendurch 1 Portion**RUF**€0.89**138 rev1y ago](https://www.amazon.de/dp/B0FFTBW3Y1) [**RUF Glücklichmacher Smooth to Drink Mango Maracuja Getränkepulver mit Mango Maracuja & Vitamin C vegan tropisch-fruchtiger Genuss ideal für Smoothies Bowls & Cocktails**RUF**€0.75**80 rev1y ago](https://www.amazon.de/dp/B0F446MWCP) [**Dr. Oetker Seelenwärmer kalter Tassenpudding 12er Probier-Set Weiße Schokolade & Himbeere Lemon Cheesecake Kokos-Geschmack und Vanille-Geschmack & Erdbeere für eine kühlen Pudding-Nachspeise**Dr. Oetker**€17.41**10 rev1y ago](https://www.amazon.de/dp/B0F6C9TP4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUF Vanillepudding Puddingpulver mit feinem Vanillearoma nur mit Milch und Zucker aufkochen glutenfrei & vegan 5 x 37 g**RUF**€0.45**4.7★**▲ 457%**](https://www.amazon.de/dp/B006L3A00U) [**Dr. Oetker Seelenwärmer kalter Tassenpudding 12er Probier-Set Weiße Schokolade & Himbeere Lemon Cheesecake Kokos-Geschmack und Vanille-Geschmack & Erdbeere für eine kühlen Pudding-Nachspeise**Dr. Oetker**€17.41**4.8★**▲ 260%**](https://www.amazon.de/dp/B0F6C9TP4X) [**Dr. Oetker Gala Bourbon-Vanille (3 x 37 g)**Dr. Oetker**€1.86**4.6★**▲ 145%**](https://www.amazon.de/dp/B012I62PF6) [**RUF Schokoladen-Pudding mit herzhaftem Kakao Aroma glutenfrei und vegan nur mit Milch und Zucker aufkochen 3x41g**RUF**€0.77**4.5★**▲ 115%**](https://www.amazon.de/dp/B006LJ1GRA) [**RUF Feiner Pudding Karamell-Geschmack echter Karamell glutenfrei nur mit Milch und Zucker aufkochen 3x42g**RUF**€0.97**4.4★**▲ 79%**](https://www.amazon.de/dp/B00G0SV7E4)
**~~View all trending →~~**
## **What buyers say about pudding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**51%
*“Schmeckt super”*
**Geschmack**10%
*“Grand Dessert”*
**Backen**7%
*“Bester Schoko-Pudding”*
**Qualität insgesamt**4%
*“top produkt gutes preis-leistung-service-verhältnis”*
**Kochanleitung**4%
*“Fast Food daheim”*
**Benutzerfreundlichkeit**3%
*“Super easy”*
**Süße**3%
*“Bester Schoko-Pudding”*
**Preis-Leistungs-Verhältnis**3%
*“Bestes Preis-Leistungs Verhältnis”*
**Gesamtgröße**1%
*“Passt”*
**beworben Vs Tatsächliches Produkt**1%
*“Das Produkt ist wie beschrieben”*
### **What buyers complain about **
**Geschmack insgesamt**32%
*“Schmeckt grausam”*
**Geschmack**16%
*“Geschmack unmöglich”*
**Süße**7%
*“Etwas süß”*
**Verdünnt/wässrig**6%
*“FLÜSSIG”*
**Künstliche Süßstoffe**5%
*“Leider macht mir die gigantische Menge Zucker gedanken”*
**Preis-Leistungs-Verhältnis**3%
*“teuer”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz wie gummi schmeckt naja”*
**Qualität insgesamt**2%
*“Dieses Produkt ist nicht besser”*
**Dicke**2%
*“Es ist dickflüssig und arg süß”*
**Brock/Klump/Sammlung**1%
*“Klumpenbildung”*
## **Common questions**
- **Is pudding profitable to sell on Amazon Germany?**
- The niche generates €106K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pudding niche?**
- 8 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pudding?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for pudding peak?**
- Demand peaks in Jan–Feb–Apr–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the pudding niche?**
- Listings span €0.45–€18.99; the average listing price is €4.32 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.
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