---
title: "Protein Wraps — €49K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/protein-wraps"
last_updated: "2026-08-09T22:53:42.867Z"
locale: en
meta:
description: "Niche score 45/100 · €49K/yr market · 85K searches/yr · €8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €49K/yr market · 85K searches/yr · €8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Wraps — €49K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein wraps**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 14Conversion 71Competition 23Returns 100Price range 48Avg price 24Brand share 35Review moat 90Quality gap 92
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****207.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€2.93–€26.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€8.81**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€49K**
€49K/yr · 85K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, protein wraps is a €49K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein wraps market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€35K–€44K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **40%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**10%**
- MK Nutrition33% - Foodtastic18% - vs vitamin store13% - EatPro10% - Old El Paso10% - lowcarbchef6% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/protein-wraps/trend)
## **Top protein wraps search terms**
- **protein wraps**30K/yr-19.6%3.3% conv. - **keto wraps**9K/yr-24.6%8.2% conv. - **low carb wraps**9K/yr-23.4%4.2% conv. - **protein wrap**6K/yr-12.1%4.5% conv. - **protein wraps low carb**8K/yr-25.6%4.3% conv. - **low calorie wrap**4K/yr+11.4%1.2% conv. - **high protein wraps**4K/yr-15.0%2.7% conv. - **low carb tortilla**5K/yr-34.4%6.6% conv. - **protein tortilla**3K/yr-24.6%2.5% conv. - **more nutrition wraps**2K/yr+9.2%0.9% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/protein-wraps/search-terms)
## **Top protein wraps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€10K30%€15K40%€19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein | 6 Stück (240g) | für Low Carb Keto & Diabetiker | kebab quesadilla pizza**MK Nutrition**€7.56**4.4★381 rev](https://www.amazon.de/dp/B0C55XM1YB) [2**Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate**vs vitamin store**€6.95**4.2★72 rev](https://www.amazon.de/dp/B0F3D9D9S7) [3**Protein Wrap EatPro Keto 2 Stück x 50g High Protein (23%) Low Carb Wrap (4%) Kalorienarm Keto Wraps ohne Zucker Low Calorie Tortilla Wraps für Ketogene Ernährung & Low Carb Lebensmittel**EatPro**€6.99**3.9★421 rev](https://www.amazon.de/dp/B0BM51YJXP) [4**Foodtastic Protein Wraps 240g High Protein Tortilla 22% Protein und nur 11% Carbs eiweißreicher und kohlenhydratarmer Weizentortilla**Foodtastic**€6.93**4.3★237 rev](https://www.amazon.de/dp/B0BLW7YL1L) [5**Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g**Old El Paso**€3.02**4.7★42 rev](https://www.amazon.de/dp/B0GQZSDJJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g**Old El Paso**€3.02**42 rev4mo ago](https://www.amazon.de/dp/B0GQZSDJJ1) [**Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate**vs vitamin store**€6.95**72 rev11mo ago](https://www.amazon.de/dp/B0F3D9D9S7) [**INLEAD - High Protein Wraps | Proteinreiche Tortillas | 6 Eiweißreiche Weizentortillas mit 21g Eiweiß pro 100g & weniger Kohlenhydraten - 6x 62g (372g)**Inlead**€5.80**21 rev11mo ago](https://www.amazon.de/dp/B0FLDJHT8H) [**INLEAD - High Protein Wraps | Proteinreiche Tortillas | 6 Eiweißreiche Weizentortillas mit 21g Eiweiß pro 100g & weniger Kohlenhydraten - 3er Pack - 18x62g (1.116g)**Inlead**€14.96**21 rev11mo ago](https://www.amazon.de/dp/B0FLDK8J4J) [**Lowcarbchef - Keto Tortilla Wraps (6 Stück) | 1 8g Kohlenhydrate pro Wrap | Vollkorn | 90% weniger Kohlenhydrate | Low Carb & KETO - für Quesadilla Pizza (4-er pack 4 stück)**lowcarbchef**€26.02**64 rev1y ago](https://www.amazon.de/dp/B0DHXTWF4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g**Old El Paso**€3.02**4.7★**▲ 286%**](https://www.amazon.de/dp/B0GQZSDJJ1) [**Protein Wrap EatPro Keto 2 Stück x 50g High Protein (23%) Low Carb Wrap (4%) Kalorienarm Keto Wraps ohne Zucker Low Calorie Tortilla Wraps für Ketogene Ernährung & Low Carb Lebensmittel**EatPro**€6.99**3.9★**▲ 254%**](https://www.amazon.de/dp/B0BM51YJXP) [**Lowcarbchef - Keto Tortilla Wraps (6 Stück) | 1 8g Kohlenhydrate pro Wrap | Vollkorn | 90% weniger Kohlenhydrate | Low Carb & KETO - für Quesadilla Pizza (4-er pack 4 stück)**lowcarbchef**€26.02**4.4★**▲ 51%**](https://www.amazon.de/dp/B0DHXTWF4Y) [**Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate**vs vitamin store**€6.95**4.2★**▲ 31%**](https://www.amazon.de/dp/B0F3D9D9S7) [**Mister Wraps Protein Wraps 6er 25cm (0.42 kg)**Mister Wraps**€2.93**4.7★**▲ 11%**](https://www.amazon.de/dp/B0DGGXYFD4)
**~~View all trending →~~**
## **What buyers say about protein wraps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**35%
*“Schmeckt”*
**Ernährungs Gehalt**9%
*“Für low carb, toll”*
**Geschmack**9%
*“an sich vom Geschmack in Ordnung.”*
**Dicke**5%
*“Dünn und trotzdem reißfest”*
**Qualität insgesamt**4%
*“ordentliches Produkt”*
**Haltbarkeit**3%
*“Haltbarkeit”*
**Textur/Konsistenz – insgesamt**3%
*“Dünne Wraps mit angenehm flexibler Konsistenz”*
**Gesamtgröße**2%
*“Größe auch ok, geeignet für süß und herzhaft”*
**Benutzerfreundlichkeit**2%
*“ist in der Anwendung aber eine durchaus positive Überraschung.”*
**Weiches Gefühl**2%
*“Sie sind weich”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**28%
*“sind zwar teuer,”*
**Dicke**8%
*“Dünn”*
**Gesamtgröße**5%
*“Könnten größer sein”*
**Geschmack insgesamt**3%
*“Entsetzlicher Geschmack”*
**beworben Vs Tatsächliches Produkt**3%
*“Kein Keto. Kein Keto.”*
**Einfaches Kauen/Schlucken**3%
*“Wird immer mehr im Mund”*
**Geschmack**3%
*“Null Geschmack”*
**Feucht/Trocken**2%
*“Am nächsten Tag sind sie schon sehr trocken”*
**Ernährungs Gehalt**1%
*“keine Kohlenhydrate perfekt für keto”*
**Haltbarkeit**1%
*“Schmecken gut, doch leider zerbrechen sie sehr leicht”*
## **Common questions**
- **Is protein wraps profitable to sell on Amazon Germany?**
- The niche generates €49K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the protein wraps niche?**
- 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in protein wraps?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Dicke, Gesamtgröße. The return rate is 0.0%.
- **When does demand for protein wraps peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the protein wraps niche?**
- Listings span €2.93–€26.02; the average listing price is €8.81 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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