---
title: "Primitivo — €263K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/primitivo"
last_updated: "2026-08-10T08:31:15.632Z"
locale: en
meta:
description: "Niche score 48/100 · €263K/yr market · 140K searches/yr · €32.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €263K/yr market · 140K searches/yr · €32.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Primitivo — €263K/yr Amazon DE Niche (2026) - Flapen"
---
# **primitivo**
**Skip it**
Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 11Conversion 65Competition 37Returns 100Price range 85Avg price 95Brand share 15Review moat 68Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€32.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.43–€81.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****798.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€263K**
€263K/yr · 140K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, primitivo is a €263K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **primitivo market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€322K–€402K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**27**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**3%**
- Doppio Passo69% - VINOX8% - Masseria la Volpe8% - Novantaceppi6% - Young Poets3% - VINELLO3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/primitivo/trend)
## **Top primitivo search terms**
- **doppio passo primitivo**41K/yr-31.9%7.0% conv. - **primitivo rotwein**38K/yr-30.4%3.8% conv. - **primitivo**24K/yr-13.9%3.1% conv. - **doppio passo**20K/yr-23.9%4.5% conv. - **primitivo puglia**10K/yr-37.8%0.8% conv. - **rotwein primitivo**7K/yr-46.3%2.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/primitivo/search-terms)
## **Top primitivo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€26K20%€53K30%€79K40%€105K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doppio Passo Primitivo Puglia Rotwein Italien 6 x 750ml**Doppio Passo**€32.95**4.6★3,075 rev](https://www.amazon.de/dp/B00932VKS2) [2**Doppio Passo Primitivo Apulien Italienischer Rotwein in der 3 Liter Bag in Box (1 x 3l)**Doppio Passo**€18.66**4.6★3,075 rev](https://www.amazon.de/dp/B07B7Q8VYN) [3**Doppio Passo Primitivo BIO Rotwein Italien (6 x 0 75l)**Doppio Passo**€35.25**4.6★504 rev](https://www.amazon.de/dp/B071J7DJN7) [4**Doppio Passo Primitivo Puglia IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)**VINOX**€53.83**0.0★0 rev](https://www.amazon.de/dp/B0F9LF4C93) [5**Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)**Doppio Passo**€28.12**4.7★531 rev](https://www.amazon.de/dp/B0723GXKLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml**Feudo Apuliano**€34.83**125 rev2y ago](https://www.amazon.de/dp/B0BG2YP14W) [**Primitivo trocken | Young Poets Never Say No | Brombeere Pflaume & Gewürze | Puglia IGT Italien | 1 x 0 75 l**Young Poets**€5.43**15 rev2y ago](https://www.amazon.de/dp/B0D3V9YZQN) [**Doppio Passo Primitivo Puglia Kleinflasche - Italienischer Rotwein (12 x 0 25l)**Doppio Passo**€28.21**3,075 rev3y ago](https://www.amazon.de/dp/B0C4R4Z43C) [**Novantaceppi Primitivo Puglia IGT Rotwein halbtrocken (6 x 0.75 l)**Novantaceppi**€22.18**569 rev4y ago](https://www.amazon.de/dp/B07Y2CHFYZ) [**Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)**VINOX**€53.94**2 rev4y ago](https://www.amazon.de/dp/B09X1SQGD2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)**VINOX**€53.94**4.6★**▲ 114%**](https://www.amazon.de/dp/B09X1SQGD2) [**Doppio Passo Primitivo Puglia IGT CVCB Rotwein 3 x 0 75l VINELLO - 3 x Weinpaket inkl. kostenlosem VINELLO.weinausgießer**VINELLO**€31.54**5.0★**▲ 64%**](https://www.amazon.de/dp/B0DZ724P5K) [**Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml**Feudo Apuliano**€34.83**4.0★**▲ 50%**](https://www.amazon.de/dp/B0BG2YP14W) [**Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)**Doppio Passo**€28.12**4.7★**▲ 40%**](https://www.amazon.de/dp/B0723GXKLK) [**4 x DOPPIO PASSO SALENTO PRIMITIVO 13 5% Bag in Box 3 Liter**Doppio Passo**€81.04**4.6★**▲ 31%**](https://www.amazon.de/dp/B00ZWZ4UJ0)
**~~View all trending →~~**
## **What buyers say about primitivo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**30%
*“Bester Rotwein”*
**Geschmack insgesamt**27%
*“Super lecker”*
**Preis-Leistungs-Verhältnis**17%
*“Tolles Sonderangebot”*
**Qualität insgesamt**7%
*“über jahre top qualität, egal ob flasche oder karton”*
**Sauer**3%
*“Ein toller, trockener Rotwein mit wenig Säure”*
**Geruch**3%
*“Geruch am Anfang toll”*
**Geschmack**2%
*“würzige Rotweine ergibt, die viel preiswerter sind als die großen Toskaner oder Piemonteser.”*
### **What buyers complain about **
**Sauer**17%
*“Er ist trocken, ja fast schon sauer”*
**Alkoholgeschmack**17%
*“Kein reiner Wein”*
**Süße**17%
*“Viel zu süß,um ihn als trockenen Wein hier anzubieten”*
**Geschmack**8%
*“Geschmack voll langweilig und flach, Abgang nicht vorhanden”*
**Geruch**6%
*“Sein Duft ist zurückhaltend, etwas Himbeere und Kirsche,”*
**Benutzerfreundlichkeit**4%
*“ist mit einer Hand fast nicht zu machen.”*
**Gewicht schwer**4%
*“Dere Verschluss bzw. das Ventilk geht viel zu schwer”*
**Komfort insgesamt**4%
*“Es ist nicht angenehm”*
## **Common questions**
- **Is primitivo profitable to sell on Amazon Germany?**
- The niche generates €263K/yr across 19 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the primitivo niche?**
- 8 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in primitivo?**
- Top complaints mined from reviews: Sauer, Alkoholgeschmack, Süße. The return rate is 0.1%.
- **When does demand for primitivo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the primitivo niche?**
- Listings span €5.43–€81.04; the average listing price is €32.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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