---
title: "Portwein — €90K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/portwein"
last_updated: "2026-08-10T05:01:57.556Z"
locale: en
meta:
description: "Niche score 39/100 · €90K/yr market · 162K searches/yr · €17.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €90K/yr market · 162K searches/yr · €17.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portwein — €90K/yr Amazon DE Niche (2026) - Flapen"
---
# **portwein**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 22Conversion 41Competition 24Returns 100Price range 69Avg price 80Brand share 11Review moat 79Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€17.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****410.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€6.93–€33.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€90K**
€90K/yr · 162K searches
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, portwein is a €90K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portwein market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€170K–€213K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Royal Oporto37% - Graham's26% - Valdouro25% - Delaforce5% - Taylors3% - W. & J. Graham's3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/portwein/trend)
## **Top portwein search terms**
- **portwein**95K/yr-20.5%4.1% conv. - **port**32K/yr+55.6%0.1% conv. - **portwein rot**26K/yr-26.4%6.2% conv. - **portwein tawny**5K/yr-27.7%3.8% conv. - **port wine**4K/yr-0.5%2.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/portwein/search-terms)
## **Top portwein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€18K30%€27K40%€36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha**Royal Oporto**€8.29**4.6★350 rev](https://www.amazon.de/dp/B008CC4P72) [2**Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)**Valdouro**€6.93**4.6★268 rev](https://www.amazon.de/dp/B015IOYXNW) [3**W. & J. Grahams Tawny Port 20 Years Old 20% Vol. 0 75l in Geschenkbox**Graham's**€32.43**4.7★1,885 rev](https://www.amazon.de/dp/B004EAL5B0) [4**Grahams Tawny Port 10 Jahre Portwein 75 cl (Verpackung kann variieren)**Graham's**€20.66**4.6★638 rev](https://www.amazon.de/dp/B003SNPSQC) [5**Valdouro - Tawny 10 Years Porto - 10-jähriger Rot Portwein - Herkunft : Portugal (1 x 0.75 l)**Valdouro**€15.79**4.6★377 rev](https://www.amazon.de/dp/B01K1IQLXU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROYAL OPORTO WHITE PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha**Royal Oporto**€9.26**94 rev5y ago](https://www.amazon.de/dp/B08YSB7QVY) [**W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox**W. & J. Graham's**€33.05**10 rev5y ago](https://www.amazon.de/dp/B08WH1YBZS) [**Porto Cruz Tawny Portwein Süß (1 x 0.75 l)**Porto Cruz**€9.85**69 rev6y ago](https://www.amazon.de/dp/B086R61KM1) [**Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)**Valdouro**€7.35**128 rev6y ago](https://www.amazon.de/dp/B082VQQL37) [**Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)**Valdouro**€6.93**268 rev8y ago](https://www.amazon.de/dp/B015IOYXNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)**Valdouro**€7.35**4.5★**▲ 474%**](https://www.amazon.de/dp/B082VQQL37) [**W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox**W. & J. Graham's**€33.05**5.0★**▲ 44%**](https://www.amazon.de/dp/B08WH1YBZS) [**ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha**Royal Oporto**€8.29**4.6★**▲ 31%**](https://www.amazon.de/dp/B008CC4P72) [**Taylors Port Taylors Select Reserve Ruby Portwein Touriga (1 x 0.75l)**Taylors**€12.26**4.7★**▲ 19%**](https://www.amazon.de/dp/B003P510EM) [**W.&J. Grahams The Tawny Reserve Port (1 x 0.75 l)**Graham's**€23.51**4.7★**▲ 13%**](https://www.amazon.de/dp/B01DFA4ITK)
**~~View all trending →~~**
## **What buyers say about portwein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portabilität**20%
*“es ist ein sehr guter port”*
**Qualität insgesamt**20%
*“Gute Ware”*
**Geschmack insgesamt**20%
*“Sehr lecker”*
**beworben Vs Tatsächliches Produkt**10%
*“Genau das was ich wollte”*
**Gesamtgröße**10%
*“Passt”*
**Süße**10%
*“Schmeckt sehr süß”*
### **What buyers complain about **
**Geschmack**38%
*“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”*
**Qualität insgesamt**25%
*“Es wurde zu Lasten der Qualität gespart”*
**Lagertemperatur**25%
*“Wein hat gekorkt”*
## **Common questions**
- **Is portwein profitable to sell on Amazon Germany?**
- The niche generates €90K/yr across 14 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the portwein niche?**
- 7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in portwein?**
- Top complaints mined from reviews: Geschmack, Qualität insgesamt, Lagertemperatur. The return rate is 0.1%.
- **When does demand for portwein peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the portwein niche?**
- Listings span €6.93–€33.05; the average listing price is €17.02 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
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