---
title: "Trend — porridge - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/porridge/trend"
last_updated: "2026-08-10T11:14:06.343Z"
locale: en
meta:
  description: "Niche score 52/100 · €205K/yr market · 349K searches/yr · €9.28 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €205K/yr market · 349K searches/yr · €9.28 avg price. Soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — porridge - Flapen"
---

# **porridge**

**Worth a look**

Shows low returns (0.0%), but soft demand (-23.2% this quarter) keeps it on the watch list.

Market size 40Growth 13Conversion 69Competition 79Returns 100Price range 70Avg price 27Brand share 21Review moat 81Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****375.76**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****€0.66–€48.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€205K**

€205K/yr · 349K searches

**Avg price**

**Okay****€9.28**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch

## Trend