---
title: "Popcorn — €314K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/popcorn"
last_updated: "2026-08-10T02:38:04.165Z"
locale: en
meta:
description: "Niche score 55/100 · €314K/yr market · 392K searches/yr · €13.15 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €314K/yr market · 392K searches/yr · €13.15 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Popcorn — €314K/yr Amazon DE Niche (2026) - Flapen"
---
# **popcorn**
**Worth a look**
Shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Market size 52Growth 12Conversion 67Competition 55Returns 100Price range 75Avg price 60Brand share 46Review moat 72Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€1.34–€55.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****617.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€13.15**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€314K**
€314K/yr · 392K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, popcorn is a €314K/yr Amazon Germany market (392K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **popcorn market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **€329K–€395K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **52%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**17%**
- Alnatura26% - Werther's Original22% - Hopser Food Fun15% - Seeberger8% - Chio6% - popcornloop6% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/popcorn/trend)
## **Top popcorn search terms**
- **popcorn**336K/yr-27.7%4.1% conv. - **popcorn süß**13K/yr-23.9%2.4% conv. - **popkorn**7K/yr-32.6%5.7% conv. - **pop corn**5K/yr-11.0%4.6% conv. - **caramel popcorn**5K/yr-21.2%6.2% conv. - **werthers popcorn**5K/yr-26.6%15.9% conv. - **popcorn caramel**4K/yr-19.2%4.9% conv. - **popcorn fertig**4K/yr-23.9%2.8% conv. - **süßes popcorn**3K/yr+9.0%2.2% conv. - **karamell popcorn**4K/yr-17.5%8.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/popcorn/search-terms)
## **Top popcorn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€16K10%€31K15%€47K20%€63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura BIO Popcorn Mais (0.5 kg)**Alnatura**€1.83**4.5★206 rev](https://www.amazon.de/dp/B0DGKV2L9C) [2**Werthers Original Caramel Popcorn Classic 1 x 140 g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack**Werther's Original**€1.85**4.6★2,844 rev](https://www.amazon.de/dp/B07G5WC56Y) [3**Hopser Food Fun Premium Butterfly Popcorn Mais 1000g XL 1:46 Popvolumen mit Aromaschutzverpackung GMO Frei**Hopser Food Fun**€8.77**4.6★5,307 rev](https://www.amazon.de/dp/B079RBHQDG) [4**Alnatura Popcorn Meersalz süß+salzig 80 g**Alnatura**€1.53**4.4★86 rev](https://www.amazon.de/dp/B07NQGLNYW) [5**Werthers Original Caramel Popcorn Salted Caramel 1 x 140 g knuspriges Popcorn mit salzigem Sahne-Karamell-Überzug**Werther's Original**€1.93**4.4★519 rev](https://www.amazon.de/dp/B0D2HMD2Q3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Gesalzenes Popcorn 85g**by Amazon**€1.34**33 revtoday](https://www.amazon.de/dp/B0FL7G6GVQ) [**HEIMATGUT Bio Vegan Popcorn Süß & Salzig | Premium Butterflycorn Popcorn-Mais | Mit Bio Kokosöl | Ohne Butter & Palmöl | Glutenfrei | Veganer Snack ohne künstliche Zusätze | 10 x 90 g**HEIMATGUT AUS LIEBE ZUM GUTEN**€21.15**39 rev5mo ago](https://www.amazon.de/dp/B0FP1RNCTR) [**Netrox - Popcorn Maker für Mikrowelle Glasbehälter BPA-frei spülmaschinengeeignet Fettfreie Popcornmaschine für gesunden Snack ideal für Filmabende - Maschine Glas Behälter**Netrox**€20.44**22 rev5mo ago](https://www.amazon.de/dp/B0GHSDGJ5X) [**Werthers Original Caramel Popcorn Classic (XXL) 1 x 624g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack**Werther's Original**€8.79**80 rev1y ago](https://www.amazon.de/dp/B0D6WH5C9Y) [**Alnatura BIO Popcorn Mais (0.5 kg)**Alnatura**€1.83**206 rev1y ago](https://www.amazon.de/dp/B0DGKV2L9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Gesalzenes Popcorn 85g**by Amazon**€1.34**2.8★**▲ 434%**](https://www.amazon.de/dp/B0FL7G6GVQ) [**Netrox - Popcorn Maker für Mikrowelle Glasbehälter BPA-frei spülmaschinengeeignet Fettfreie Popcornmaschine für gesunden Snack ideal für Filmabende - Maschine Glas Behälter**Netrox**€20.44**4.5★**▲ 433%**](https://www.amazon.de/dp/B0GHSDGJ5X) [**HEIMATGUT Bio Vegan Popcorn Süß & Salzig | Premium Butterflycorn Popcorn-Mais | Mit Bio Kokosöl | Ohne Butter & Palmöl | Glutenfrei | Veganer Snack ohne künstliche Zusätze | 10 x 90 g**HEIMATGUT AUS LIEBE ZUM GUTEN**€21.15**4.5★**▲ 246%**](https://www.amazon.de/dp/B0FP1RNCTR) [**Popcornmais Premium Butterfly Mais Kinopopcorn 22 68 Kg Sack XXL 1:46 Popvolumen**Hopser Food Fun**€55.10**4.4★**▲ 181%**](https://www.amazon.de/dp/B0BSR2Q8H3) [**Werthers Original Caramel Popcorn Classic 1 x 140 g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack**Werther's Original**€1.85**4.6★**▲ 108%**](https://www.amazon.de/dp/B07G5WC56Y)
**~~View all trending →~~**
## **What buyers say about popcorn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**40%
*“Bestes Popcorn”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Geschmack**6%
*“Leckerstes Karamell Popcorn”*
**Backen**5%
*“Lecker Popcorn”*
**beworben Vs Tatsächliches Produkt**5%
*“Tut was es soll top produkt”*
**Einfache Reinigung**3%
*“Außerdem lässt sich alles leicht reinigen”*
**Benutzerfreundlichkeit**3%
*“Einfache Handhabung und leicht bedienbar sowie super zu reinigen”*
**Preis-Leistungs-Verhältnis**3%
*“Preis-Leistung passt hier auf jeden Fall”*
**Süße**2%
*“süß trifft auf Salz”*
**Knusprigkeit**2%
*“Sehr lecker, super crunchy,”*
### **What buyers complain about **
**Geschmack insgesamt**13%
*“Schmeckt ranzig”*
**Preis-Leistungs-Verhältnis**13%
*“Teuer und lecker”*
**Gesamtgröße**8%
*“Etwas kleiner als bei Seeberger”*
**Süße**7%
*“nicht mal süß”*
**Hartes Gefühl**5%
*“Zäh”*
**Salzgehalt**4%
*“könnte aber salziger sein.”*
**Ölig/fettig**3%
*“schmeckt extrem nach ranzigem Öl”*
**Qualität insgesamt**3%
*“Es lässt sich feststellen das die Qualität leider mit jeder Bestellung nach lies”*
**Geruch**3%
*“Stinknormaler Supermarktmais”*
**Speicherkapazität**3%
*“Er nimmt zwar aufgrund seiner "Bauchigkeit" etwas Platz im Schrank weg,”*
### **Top return reasons **
**Gesamtgröße**42%
**Produktzustand**17%
**De-Grease**17%
**Messung / Ablesegenauigkeit**17%
**Mikrowellengeeignet**8%
## **Common questions**
- **Is popcorn profitable to sell on Amazon Germany?**
- The niche generates €314K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the popcorn niche?**
- 17 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in popcorn?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.0%.
- **When does demand for popcorn peak?**
- Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the popcorn niche?**
- Listings span €1.34–€55.10; the average listing price is €13.15 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.
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