---
title: "Pistazienmus — €177K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pistazienmus"
last_updated: "2026-08-10T04:05:00.817Z"
locale: en
meta:
description: "Niche score 49/100 · €177K/yr market · 138K searches/yr · €23.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €177K/yr market · 138K searches/yr · €23.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pistazienmus — €177K/yr Amazon DE Niche (2026) - Flapen"
---
# **pistazienmus**
**Skip it**
Soft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 18Conversion 63Competition 34Returns 100Price range 68Avg price 95Brand share 27Review moat 69Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****749.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€5.78–€131.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€177K**
€177K/yr · 138K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pistazienmus is a €177K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pistazienmus market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€140K–€186K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**8%**
- KoRo28% - Naughty Nuts23% - Brontedolci18% - Pi-NUTS11% - Rok's РОСКЕТ ROCKET9% - AMZ BETTER3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pistazienmus/trend)
## **Top pistazienmus search terms**
- **pistazienmus**80K/yr-12.0%4.4% conv. - **koro pistazienmus**17K/yr-18.4%6.4% conv. - **pistazienpaste**10K/yr-7.5%6.6% conv. - **pistaziencreme 100 prozent**7K/yr-11.5%3.4% conv. - **pistazienmus 100 prozent**7K/yr-4.4%5.6% conv. - **pistazienmus ohne zucker**5K/yr-31.1%5.5% conv. - **pistazien paste**3K/yr-13.4%3.7% conv. - **pistachio paste**3K/yr-23.5%3.4% conv. - **pistazienmus koro**5K/yr-7.4%4.6% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pistazienmus/search-terms)
## **Top pistazienmus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€18K20%€35K30%€53K40%€71K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naughty Nuts Happy Pistazien Crem Vegane 100% Natürlich Ohne Palmöl & Zucker - 200 g**Naughty Nuts**€5.78**4.4★328 rev](https://www.amazon.de/dp/B0DYVW8WSN) [2**KoRo - Pistazienmus 500 g - 100% geschälte und geröstete Pistazien - Alternative zu herkömmlichen Aufstrichen - Vegan**KoRo**€24.61**4.5★1,519 rev](https://www.amazon.de/dp/B078WBKNLL) [3**Pi-nuts Pistazienpaste 100% ohne Zusatzstoffe - Pistaziencreme - Pistazienmus aus geschälten Pistazienkernen - Zum Backen und Desserts - 250 g**Pi-NUTS**€15.53**4.3★348 rev](https://www.amazon.de/dp/B0BXHTHH9B) [4**Brontedolci - Pistazienpaste - 100% Pistazien Frucht - Aus Sizilien (ETNA) (1)**Brontedolci**€13.93**4.4★1,528 rev](https://www.amazon.de/dp/B01H45CXF8) [5**Roks Pistazienmus cremig 200g Premium-Genuss im Glas | 100% Pistazienpaste | Vegan Keto | Für Brot Eis Smoothies Kuchen Desserts & kreative Rezepte**Rok's РОСКЕТ ROCKET**€13.02**4.9★36 rev](https://www.amazon.de/dp/B0DWN8FMVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naughty Nuts Pistazienmus Smooth Vegane 100% Natürlich Ohne Palmöl & Ohne Raffinierten Zucker - 250g**Naughty Nuts**€12.27**2 rev4mo ago](https://www.amazon.de/dp/B0GS6ZJJFK) [**Pistaziencreme streichzart ohne Zuckerzusatz ohne Palmöl vegan 380g **Stark reduziert MHD 07/2026 meist deutlich länger haltbar.**Sisinni**€6.99**2 rev4mo ago](https://www.amazon.de/dp/B0GJ6XB41Q) [**KoRo - Pistazienmus 1 kg - 100% geschälte und geröstete Pistazien - Alternative zu herkömmlichen Aufstrichen - Vegan**KoRo**€47.81**98 rev10mo ago](https://www.amazon.de/dp/B09DT2ZM2N) [**Vilgain 100% Pistazienmus (500 g) Cremig 500 g Veganer Bio Pistazien Aufstrich Ohne Zuckerzusatz Glutenfreies Pistazienbutter Aus Gerösteten Kernen Natürliches Superfood Protein Fitness Snack**Vilgain**€21.39**9 rev1y ago](https://www.amazon.de/dp/B0FH7B8BGN) [**BAM Pistazienpaste 100% Pistazien Natürliche Paste für Desserts und Backwaren**BAM**€6.39**51 rev1y ago](https://www.amazon.de/dp/B0F1BB856V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pistaziencreme streichzart ohne Zuckerzusatz ohne Palmöl vegan 380g **Stark reduziert MHD 07/2026 meist deutlich länger haltbar.**Sisinni**€6.99**5.0★**▲ 387%**](https://www.amazon.de/dp/B0GJ6XB41Q) [**Naughty Nuts Pistazienmus Smooth Vegane 100% Natürlich Ohne Palmöl & Ohne Raffinierten Zucker - 250g**Naughty Nuts**€12.27**5.0★**▲ 376%**](https://www.amazon.de/dp/B0GS6ZJJFK) [**Roks Pistazienmus cremig 200g Premium-Genuss im Glas | 100% Pistazienpaste | Vegan Keto | Für Brot Eis Smoothies Kuchen Desserts & kreative Rezepte**Rok's РОСКЕТ ROCKET**€13.02**4.9★**▲ 302%**](https://www.amazon.de/dp/B0DWN8FMVN) [**KoRo - Pistazienmus 500 g - 100% geschälte und geröstete Pistazien - Alternative zu herkömmlichen Aufstrichen - Vegan**KoRo**€24.61**4.5★**▲ 78%**](https://www.amazon.de/dp/B078WBKNLL) [**Roks Pistazienmus knusprig 200g Premium-Genuss im Glas | 100% Pistazienpaste | Vegan Keto | Für Brot Eis Smoothies Kuchen Desserts & kreative Rezepte**Rok's РОСКЕТ ROCKET**€12.85**4.1★**▲ 64%**](https://www.amazon.de/dp/B0DWN6KVJY)
**~~View all trending →~~**
## **What buyers say about pistazienmus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**33%
*“Mega lecker”*
**Geschmack**10%
*“Megaaa Geschmack und so cremig”*
**Qualität insgesamt**8%
*“Beste Qualität”*
**Textur/Konsistenz – insgesamt**7%
*“hat eine samtige Textur”*
**Süße**7%
*“Eine der besten Pistaziencreme die ich gegessen habe, sehr lecker nicht zu süß”*
**Inhaltsstoffe – insgesamt**5%
*“Beste Zutat für einen Pistazien Cheesecake”*
**Preis-Leistungs-Verhältnis**4%
*“Gute Alternative zu teurem Produkt”*
**Backen**3%
*“Ideal auch für Kuchen”*
**Geruch**2%
*“super Aroma”*
**Vegan/Biologisch**2%
*“Vegan und hochwertig verarbeitet, merkt man sofort die handwerkliche Qualität”*
### **What buyers complain about **
**Süße**12%
*“Er ist überhaupt nicht süß (da ohne Zuckerzusatz, was ich begrüße)”*
**Preis-Leistungs-Verhältnis**9%
*“Teuer”*
**Farbe**8%
*“der eine ist schon zuviel: Farbstoffalarm!!”*
**Geschmack insgesamt**4%
*“Veränderter Geschmack”*
**Ölig/fettig**4%
*“totale Fettcreme”*
**Qualität insgesamt**3%
*“Gibts bei jedem Supermarkt in höherer Qualität”*
**Geschmack**3%
*“Geschmack Top - Verpackung Flop”*
**Salzgehalt**3%
*“Den Geschmack kann ich nicht beurteilen, da ich Pistazien nur als salzige Nüsse kenne”*
**Verdünnt/wässrig**3%
*“etwas flüssig”*
**Künstliche Farben**3%
*“Einzig allein, der enthaltene Farbstoff stört uns”*
## **Common questions**
- **Is pistazienmus profitable to sell on Amazon Germany?**
- The niche generates €177K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pistazienmus niche?**
- 11 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in pistazienmus?**
- Top complaints mined from reviews: Süße, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.0%.
- **When does demand for pistazienmus peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the pistazienmus niche?**
- Listings span €5.78–€131.14; the average listing price is €23.30 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.
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