---
title: "Pinot Grigio — €34K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pinot-grigio"
last_updated: "2026-08-10T01:32:54.361Z"
locale: en
meta:
description: "Niche score 56/100 · €34K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €34K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pinot Grigio — €34K/yr Amazon DE Niche (2026) - Flapen"
---
# **pinot grigio**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 46Conversion 82Competition 40Returns 99Price range 75Avg price 82Brand share 33Review moat 93Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****136.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€17.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€2.59–€51.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€34K**
€34K/yr · 22K searches
According to Flapen's Amazon Germany niche tracking, pinot grigio is a €34K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pinot grigio market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€44K–€53K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#297**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**21**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**12%**
- Käfer55% - Pilar de Pilars15% - Cavit6% - BIOrebe6% - by Amazon3% - Le Vin3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pinot-grigio/trend)
## **Top pinot grigio search terms**
- **pinot grigio**14K/yr+26.3%7.0% conv. - **käfer wein**4K/yr+3.6%8.3% conv. - **feinkost käfer**3K/yr-12.6%0.2% conv. - **pinot grigio weißwein trocken**251/yr+57.1%6.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pinot-grigio/search-terms)
## **Top pinot grigio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€7K30%€10K40%€14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feinkost Käfer Pinot Grigio trocken (6 x 0.75 l)**Käfer**€16.98**4.4★514 rev](https://www.amazon.de/dp/B00BQ761OK) [2**La Fleur Pinot Grigio Weißwein (6 x 0 75l)**Pilar de Pilars**€12.70**4.2★388 rev](https://www.amazon.de/dp/B077P5WB25) [3**Käfer Pinot Grigio trocken (1 x 3 0l)**Käfer**€9.06**3.9★70 rev](https://www.amazon.de/dp/B00WIBQDK0) [4**Pinot Grigio Trentino DOC Mastri Vernacoli Cavit Trentin Weißwein trocken (6 x 0.75l)**Cavit**€32.63**4.7★30 rev](https://www.amazon.de/dp/B078KRYYL1) [5**BioRebe Pinot Grigio Trocken (6 x 0 75l)**BIOrebe**€19.57**4.4★77 rev](https://www.amazon.de/dp/B01E14LV80)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)**Speis&Trank**€20.03**2 rev8mo ago](https://www.amazon.de/dp/B0G2LYQXZ3) [**by Amazon Pinot Grigio 75 cl 1 Flasche**by Amazon**€2.59**123 rev1y ago](https://www.amazon.de/dp/B0CXVYJHVY) [**by Amazon Pinot Grigio D.O.C. Garda Weißwein aus Italien 75cl (6 Stück)**by Amazon**€16.42**123 rev1y ago](https://www.amazon.de/dp/B0CXVXBPMK) [**Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml**Romio**€27.75**0 rev2y ago](https://www.amazon.de/dp/B0D4D6RZFQ) [**Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)**VINOX**€51.94**5 rev3y ago](https://www.amazon.de/dp/B0BFW2Q8RP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)**Speis&Trank**€20.03**5.0★**▲ 309%**](https://www.amazon.de/dp/B0G2LYQXZ3) [**Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)**VINOX**€51.94**4.0★**▲ 59%**](https://www.amazon.de/dp/B0BFW2Q8RP) [**BioRebe Pinot Grigio Trocken (6 x 0 75l)**BIOrebe**€19.57**4.4★**▲ 45%**](https://www.amazon.de/dp/B01E14LV80) [**Feinkost Käfer Primitivo Trocken (6 x 0.75 l)**Käfer**€21.79**4.2★**▲ 38%**](https://www.amazon.de/dp/B01EA79BYO) [**Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml**Romio**€27.75**0.0★**▲ 34%**](https://www.amazon.de/dp/B0D4D6RZFQ)
**~~View all trending →~~**
## **What buyers say about pinot grigio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alkoholgeschmack**42%
*“Guter Wein”*
**Geschmack insgesamt**25%
*“Guter Wein”*
**Qualität insgesamt**17%
*“Tolles Produkt”*
**Preis-Leistungs-Verhältnis**17%
*“Preis-Leistung perfekt”*
### **What buyers complain about **
**Geschmack insgesamt**38%
*“Schmeckt absolut nicht”*
**Preis-Leistungs-Verhältnis**38%
*“Ist das Geld nicht wert”*
**Geschmack**13%
*“Also über Geschmack lässt sich ja nicht streiten”*
**Alkoholgehalt**13%
*“etwas leicht, Alkoholgehalt laut Flasche 12%.”*
## **Common questions**
- **Is pinot grigio profitable to sell on Amazon Germany?**
- The niche generates €34K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pinot grigio niche?**
- 13 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in pinot grigio?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for pinot grigio peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the pinot grigio niche?**
- Listings span €2.59–€51.94; the average listing price is €17.64 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.
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