---
title: "pilze — €373K/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pilze"
last_updated: "2026-07-21T06:43:18.479Z"
locale: en
meta:
description: "pilze shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "pilze shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "pilze — €373K/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **pilze**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 13Conversion 43Competition 95Returns 90Price range 46Avg price 85Brand share 57Review moat 35Quality gap 60
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€19.16**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****€373K**
€373K/yr · 563K searches
**Price range**
**Okay****€0.83–€185.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,007.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pilze is a €373K/yr Amazon Germany market (563K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€287K–€383K**
- units × avg price
- **Launch success**
- **27%**
- 3 of 11 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#930**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **179 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**71%**
Top 20: 91%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**27%**
- Champion55% - VEIISAR6% - JustSun4% - by Amazon4% - Generisch2% - EconioSocken2%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -23.7% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pilze/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€7K4%€15K6%€22K8%€30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 133 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Schwarz Medium**Champion**€12.13**4.4★698 rev](https://www.amazon.de/dp/B0BN6N8Z26) [2**JustSun Kurze Hosen Herren Shorts Herren Sommer Sporthose Jogginghose Kurz Baumwolle Sport Gym Sweat Fitness Shorts Hose Herren Reißverschluss Taschen Blau XL**JustSun**€20.58**4.0★1,266 rev](https://www.amazon.de/dp/B09WR3K3BT) [3**Champion Legacy Basics-S-s Crewneck T-Shirt für Herren Weiß Medium**Champion**€12.46**4.4★688 rev](https://www.amazon.de/dp/B0BN6P4PC2) [4**by Amazon Champignons Geschnitten III. Wahl 290g**by Amazon**€0.83**4.4★989 rev](https://www.amazon.de/dp/B09BNP2XLK) [5**EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar**EconioSocken**€10.06**4.6★300 rev](https://www.amazon.de/dp/B0GD5MC2C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polo Club T-Shirt Herren Baumwolle mit Rundhalsausschnitt und Logo**Polo Club**€22.68**24 rev6mo ago](https://www.amazon.de/dp/B0GH24SL1T) [**EconioSocken Sneaker Socken Herren DamenBaumwolle Sportsocken Laufsocken Atmungsaktive Quarter Kurze SockenHalbsocken Gepolstert mit Frotteesohle 6/10 Paar**EconioSocken**€10.06**300 rev6mo ago](https://www.amazon.de/dp/B0GD5MC2C2) [**Champignons Braun XXL-Schale (0.4 kg)**Generisch**€2.14**0 rev7mo ago](https://www.amazon.de/dp/B0GYWS8TZ4) [**Niofind Sneaker Socken für Herren & Damen Quarter Socken aus Baumwolle Atmungsaktiv & Gepolstert als Sportsocken und Laufsocken Ideal für Fitness Radfahren & Arbeit**Niofind**€8.58**289 rev7mo ago](https://www.amazon.de/dp/B0G47QDWZX) [**Niofind Sneaker Socken für Herren & Damen Quarter Socken aus Baumwolle Atmungsaktiv & Gepolstert als Sportsocken und Laufsocken Ideal für Fitness Radfahren & Arbeit**Niofind**€8.44**289 rev7mo ago](https://www.amazon.de/dp/B0G47Q4H2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ebifin Oversize T Shirt Damen Vintage Kurzärmeliges Rundhals Los Angeles Oberteile Tops Casual Lockere Basic Sommer Tee Shirts Bluse.Rosa.XL**Ebifin**€9.32**4.3★**▲ 100%**](https://www.amazon.de/dp/B0CPJ5WRXC) [**10 | 20 | 30 Paar Sneaker Socken Herren Damen Schwarz Weiß Grau Baumwolle 16900 (10x Weiß 47-50)**sockenkauf24**€17.46**4.4★**▲ 100%**](https://www.amazon.de/dp/B08XMVSQ1P) [**StylSense Tshirt Damen Sommer Baumwolle V Ausschnitt Bluse Kurzarm Tunika T Shirt Damen Elegant Oversize Oberteile Basic Tops mit Knöpfen**StylSense**€15.92**4.2★**▲ 100%**](https://www.amazon.de/dp/B0FZBJJTW8) [**Gut&Günstig Champignons 1. Wahl ganze Köpfe 6er Pack (6x400g Dose) + usy Block**usy**€12.85**4.7★**▲ 100%**](https://www.amazon.de/dp/B0CPC22JMY) [**Champion Beachshorts KK001**Champion**€14.74**0.0★**▲ 100%**](https://www.amazon.de/dp/B0FHKXDKCK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Eigentlich super Produkt”*
**Gesamtgröße**22%
*“Passt”*
**Komfort insgesamt**14%
*“super bequem, richtig angenehmer Baumwollstoff und sitzt top”*
**Preis-Leistungs-Verhältnis**8%
*“Guter Preis”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Weiches Gefühl**3%
*“super weich”*
**Wärme**2%
*“Vorallem halten sie warm”*
**Materialqualität**2%
*“Material auch ansprechend”*
**Geschmack insgesamt**2%
*“Guten Appetit”*
**Haltbarkeit**1%
*“Kurz gesagt: solide Arbeitssocken, bequem, haltbar und perfekt für den Alltag auf der Baustelle”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Wirken klein”*
**Qualität insgesamt**10%
*“nicht überragend”*
**Dicke**6%
*“Material ist etwas dicker”*
**Preis-Leistungs-Verhältnis**3%
*“Gibt's beim Discounter billiger”*
**Produktzustand**3%
*“Wurden davor schonmal getragen”*
**Materialqualität**3%
*“Das weist für mich darauf hin, dass das Material schlechter geworden ist”*
**Haltbarkeit**3%
*“dann sind Socken schnell kaputt.”*
**Geschmack**3%
*“Nicht gut, kein Geschmack”*
**Füße fit**2%
*“Mir aber egal die Socken passen danke”*
**Länge**2%
*“gewaschen und schon 10cm kürzer geworden was heutzutage anscheinend ja normal ist”*
### **Top return reasons **
**Gesamtgröße**53%
**Länge**9%
**Breite**7%
**Qualität insgesamt**4%
**Materialqualität**3%
**Füße fit**3%
**Dünn**3%
**Farbe**2%
**beworben Vs Tatsächliches Produkt**2%
**Komfort insgesamt**1%
## **Common questions**
- **Is pilze profitable to sell on Amazon Germany?**
- The niche generates €373K/yr across 133 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pilze niche?**
- 44 brands and 151 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in pilze?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.2%.
- **When does demand for pilze peak?**
- Demand peaks in Apr–May; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the pilze niche?**
- Listings span €0.83–€185.18; the average listing price is €19.16 (sweet spot $15–$100). The average incumbent carries 3,008 reviews — the moat a new listing must climb.
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