---
title: "Pez — €127K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pez"
last_updated: "2026-08-10T04:53:52.401Z"
locale: en
meta:
description: "Niche score 43/100 · €127K/yr market · 188K searches/yr · €15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €127K/yr market · 188K searches/yr · €15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pez — €127K/yr Amazon DE Niche (2026) - Flapen"
---
# **pez**
**Skip it**
Soft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 53Competition 25Returns 100Price range 66Avg price 76Brand share 30Review moat 89Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****220**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€15.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.45–€35.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€127K**
€127K/yr · 188K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pez is a €127K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pez market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€123K–€154K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 87%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- PEZ73% - --13% - Fizzers10% - Swizzels4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pez/trend)
## **Top pez search terms**
- **pez**77K/yr-16.0%4.9% conv. - **pez spender**73K/yr-11.2%0.9% conv. - **fizzers**16K/yr-17.2%2.9% conv. - **pez bonbons**11K/yr-12.1%7.5% conv. - **pez nachfüllpackung**6K/yr-24.3%8.8% conv. - **fizzers großpackung**5K/yr-11.6%6.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pez/search-terms)
## **Top pez products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€13K20%€25K30%€38K40%€51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box**PEZ**€16.46**4.6★436 rev](https://www.amazon.de/dp/B004WI6YEW) [2**Pez Exotic Mix 68g**--**€4.89**4.6★84 rev](https://www.amazon.de/dp/B09NGCGYB3) [3**100 PEZ Bonbons Frucht**PEZ**€18.21**4.7★1,799 rev](https://www.amazon.de/dp/B0041VWJIA) [4**Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)**Fizzers**€25.59**4.6★218 rev](https://www.amazon.de/dp/B00NMJH842) [5**1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.66**5.0★5 rev](https://www.amazon.de/dp/B0FD12X58J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEZ Bonbons Erdbeere 68g**PEZ**€5.94**11 rev1y ago](https://www.amazon.de/dp/B0F8B5JMSM) [**1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.76**4 rev1y ago](https://www.amazon.de/dp/B0F3V5WXN3) [**1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.66**5 rev1y ago](https://www.amazon.de/dp/B0FD12X58J) [**1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.98**5 rev1y ago](https://www.amazon.de/dp/B0F39MK5FF) [**Pez Exotic Mix 68g**--**€4.89**84 rev4y ago](https://www.amazon.de/dp/B09NGCGYB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.98**5.0★**▲ 75%**](https://www.amazon.de/dp/B0F39MK5FF) [**1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.66**5.0★**▲ 65%**](https://www.amazon.de/dp/B0FD12X58J) [**PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box**PEZ**€16.46**4.6★**▲ 20%**](https://www.amazon.de/dp/B004WI6YEW) [**Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)**Fizzers**€25.59**4.6★**— 8%**](https://www.amazon.de/dp/B00NMJH842) [**1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g**PEZ**€9.76**3.8★**— 0%**](https://www.amazon.de/dp/B0F3V5WXN3)
**~~View all trending →~~**
## **What buyers say about pez**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**60%
*“schmeckt immer”*
**beworben Vs Tatsächliches Produkt**13%
*“Wie erwartet”*
**Sauer**13%
*“PEZ sauer macht lustig”*
**Süße**6%
*“Süßes”*
**Geschmack**4%
*“Dazu kommen richtig spannende Geschmacksrichtungen, die sich angenehm von den klassischen Sorten abheben”*
**Qualität insgesamt**4%
*“Qualität & Inhalt:”*
### **What buyers complain about **
**Geschmack**33%
*“In der Verpackung war entgegen der Angabe kein Apfelgeschmack dabei - nur die 4 Standards -”*
**Preis-Leistungs-Verhältnis**33%
*“Unglaublich überteuert”*
**beworben Vs Tatsächliches Produkt**33%
*“Kaputt angekommen schlechte Reklamtion”*
## **Common questions**
- **Is pez profitable to sell on Amazon Germany?**
- The niche generates €127K/yr across 14 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pez niche?**
- 3 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pez?**
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- **When does demand for pez peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pez niche?**
- Listings span €4.45–€35.32; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.
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