---
title: "Pesto — €174K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pesto"
last_updated: "2026-08-10T03:58:13.958Z"
locale: en
meta:
description: "Niche score 54/100 · €174K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €174K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pesto — €174K/yr Amazon DE Niche (2026) - Flapen"
---
# **pesto**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 36Growth 28Conversion 88Competition 74Returns 100Price range 52Avg price 21Brand share 12Review moat 86Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****289.97**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€0.95–€30.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€174K**
€174K/yr · 226K searches
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€7.60**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pesto is a €174K/yr Amazon Germany market (226K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pesto market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **€228K–€304K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **53%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**3%**
- Barilla65% - Alnatura17% - PPURA7% - Kitchin4% - by Amazon2% - NABIO2% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pesto/trend)
## **Top pesto search terms**
- **pesto**138K/yr-4.9%10.9% conv. - **barilla pesto**31K/yr+30.7%6.7% conv. - **pesto rosso**15K/yr+26.7%7.6% conv. - **pesto barilla**19K/yr-3.3%9.3% conv. - **pesto genovese**11K/yr-6.3%4.3% conv. - **pesto vegan**4K/yr+21.3%11.9% conv. - **barilla pesto rosso**4K/yr+34.6%4.5% conv. - **pesto calabrese**5K/yr+0.7%5.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pesto/search-terms)
## **Top pesto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€10K9%€16K12%€21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barilla Pesto alla Genovese ohne Knoblauch 1x190g | Glutenfreie Italienische Pasta-Sauce mit 100% italienischem Basilikum und Parmigiano Reggiano ohne Knoblauch Nudel-Soße grünes Pesto Verde**Barilla**€2.29**4.6★1,577 rev](https://www.amazon.de/dp/B09R5165CJ) [2**Alnatura Bio Pesto Basilico 130g**Alnatura**€1.88**4.2★291 rev](https://www.amazon.de/dp/B01N5VV6FN) [3**Barilla Pesto Rosso 12x200g | Glutenfreie Italienische Pasta-Sauce mit italienischen Tomaten und Balsamico-Essig aus Modena Nudel-Soße rotes Pesto**Barilla**€26.28**4.6★140 rev](https://www.amazon.de/dp/B073QVXP59) [4**Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto**Barilla**€2.49**4.3★1,198 rev](https://www.amazon.de/dp/B07VF6J27Z) [5**Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto**Barilla**€2.78**4.4★107 rev](https://www.amazon.de/dp/B0F3JVS78J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitchin Pesto alla Calabrese (0.19 kg)**Kitchin**€1.06**4 rev3mo ago](https://www.amazon.de/dp/B0GWHW1F6L) [**Kitchin Basilikum Pesto alla Genovese (0.19 kg)**Kitchin**€0.95**18 rev12mo ago](https://www.amazon.de/dp/B0FJ2SX2HB) [**Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto**Barilla**€2.78**107 rev1y ago](https://www.amazon.de/dp/B0F3JVS78J) [**NABIO | Pesto 6er Box I 2x Genovese 2x Rosso 1x Calabrese 1x Puttanesca I vegetarisch I extra cremig (6 x 130g)**NABIO**€16.93**16 rev1y ago](https://www.amazon.de/dp/B0DZHK1TJ2) [**by Amazon Pasta Sauce Basilikum 420g**by Amazon**€1.27**566 rev1y ago](https://www.amazon.de/dp/B0D6Z9Y8KL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitchin Pesto alla Calabrese (0.19 kg)**Kitchin**€1.06**5.0★**▲ 347%**](https://www.amazon.de/dp/B0GWHW1F6L) [**Barilla Pesto Pomodori Secchi 12 x 200g | Glutenfreie Italienische Pasta-Sauce mit sonnengetrockneten Tomaten vegetarische Nudel-Soße rotes Pesto**Barilla**€26.38**4.3★**▲ 82%**](https://www.amazon.de/dp/B06X9R5KBK) [**Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto**Barilla**€2.49**4.3★**▲ 68%**](https://www.amazon.de/dp/B07VF6J27Z) [**Kitchin Basilikum Pesto alla Genovese (0.19 kg)**Kitchin**€0.95**4.8★**▲ 62%**](https://www.amazon.de/dp/B0FJ2SX2HB) [**Barilla Pesto Basilico e Peperoncino 1x195g | Glutenfreie Italienische Pasta-Sauce mit Basilikum und Chilischoten Nudel-Soße grünes Pesto**Barilla**€2.77**4.4★**▲ 46%**](https://www.amazon.de/dp/B086HCFBMN)
**~~View all trending →~~**
## **What buyers say about pesto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**53%
*“schmeckt”*
**Geschmack**8%
*“Guter Geschmack”*
**Qualität insgesamt**7%
*“Top in Qualität und Geschmack”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis Leistung”*
**Würzigkeit**5%
*“Gut gewürzt”*
**Kochanleitung**3%
*“schnell,gemacht”*
**Vegan/Biologisch**2%
*“Schmeckt fast genau gleich wie das Original welches leider nicht vegan ist”*
**Backen**1%
*“Ein Muß für Pasta”*
**Gesundheitliche Vorteile – insgesamt**1%
*“"gesünder" als andere.”*
**beworben Vs Tatsächliches Produkt**1%
*“Wie beschrieben Danke schön”*
### **What buyers complain about **
**Geschmack insgesamt**26%
*“Ungenießbar”*
**Inhaltsstoffe – insgesamt**10%
*“Falche Zutaten”*
**Würzigkeit**7%
*“eigentlich nur scharf”*
**Geschmack**7%
*“Kein Pesto, geschmacklich schlecht”*
**Preis-Leistungs-Verhältnis**6%
*“Überteuert”*
**beworben Vs Tatsächliches Produkt**6%
*“Bilder täuschen”*
**Ölig/fettig**4%
*“nicht so teuer wie barilla oder wie das heist vorallem es ist flüssiger öliger was mir richtig gut gefällt nicht einfach so ne paste”*
**Abgestanden/verfault/verwöhnt**3%
*“Vergammeltes Glas erhalten”*
**Benutzerfreundlichkeit**3%
*“absichtlich sehr kompliziert alles”*
**Qualität insgesamt**2%
*“Nicht ganz so gut wie die top Marken”*
## **Common questions**
- **Is pesto profitable to sell on Amazon Germany?**
- The niche generates €174K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pesto niche?**
- 10 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pesto?**
- Top complaints mined from reviews: Geschmack insgesamt, Inhaltsstoffe – insgesamt, Würzigkeit. The return rate is 0.1%.
- **When does demand for pesto peak?**
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pesto niche?**
- Listings span €0.95–€30.45; the average listing price is €7.60 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.
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