---
title: "Pb2 — €331K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/pb2"
last_updated: "2026-08-10T03:49:44.362Z"
locale: en
meta:
description: "Niche score 53/100 · €331K/yr market · 279K searches/yr · €17.72 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €331K/yr market · 279K searches/yr · €17.72 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pb2 — €331K/yr Amazon DE Niche (2026) - Flapen"
---
# **pb2**
**Worth a look**
Shows low returns (0.1%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Market size 52Growth 19Conversion 73Competition 31Returns 100Price range 78Avg price 82Brand share 45Review moat 48Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€17.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.02–€44.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€331K**
€331K/yr · 279K searches
**Review moat**
**Okay****1,710.39**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, pb2 is a €331K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pb2 market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€266K–€354K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **61%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Vilgain25% - PB218% - Vit4ever18% - KoRo10% - GymBeam7% - Bodylab246% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/pb2/trend)
## **Top pb2 search terms**
- **erdnussbutter pulver**114K/yr-22.5%6.3% conv. - **peanut butter powder**50K/yr-7.8%6.3% conv. - **pb2**27K/yr+6.4%6.5% conv. - **erdnusspulver**19K/yr+9.6%7.0% conv. - **powdered peanut butter**13K/yr-18.4%5.3% conv. - **pb2 peanut butter powder**9K/yr+37.3%7.0% conv. - **erdnuss pulver**8K/yr-0.1%5.3% conv. - **erdnussmehl**8K/yr-16.1%3.2% conv. - **peanut powder**6K/yr-3.2%5.3% conv. - **pb fit**4K/yr-1.1%3.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/pb2/search-terms)
## **Top pb2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€17K10%€33K15%€50K20%€66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker**Vit4ever**€17.17**4.6★282 rev](https://www.amazon.de/dp/B0FGZMBKL7) [2**Vilgain 100% BIO Erdnussbutter Pulver | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen | 46 kcal pro Portion**Vilgain**€9.75**4.5★541 rev](https://www.amazon.de/dp/B0D1GXJST5) [3**Bell Plantation PB2 Peanut Butter (Powdered) Original 454g**PB2**€16.61**4.7★1,811 rev](https://www.amazon.de/dp/B004P4POZ8) [4**KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar**KoRo**€12.05**4.2★18 rev](https://www.amazon.de/dp/B0GJ9SD9GV) [5**Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen**Vilgain**€18.46**4.5★541 rev](https://www.amazon.de/dp/B0FSDF1Z1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar**KoRo**€12.05**18 rev5mo ago](https://www.amazon.de/dp/B0GJ9SD9GV) [**Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar**Tru-Nut**€15.83**0 rev6mo ago](https://www.amazon.de/dp/B0FXY63NTY) [**freshooo Erdnussmehl entölt & roh | 1 0 kg | Erdnussprotein | 55% Protein | ökologisch-nachhaltig abgepackt**SÜSSUNDCLEVER.DE est 2016**€18.53**13 rev7mo ago](https://www.amazon.de/dp/B0G658Q5J1) [**Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen**Vilgain**€18.46**541 rev9mo ago](https://www.amazon.de/dp/B0FSDF1Z1K) [**vit4ever Erdnussbutter light Pulver - 500g - 85% weniger Fett - ohne Zucker**Vit4ever**€17.17**282 rev1y ago](https://www.amazon.de/dp/B0FGZMBKL7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tru-Nut Pure Roasted Peanut Powder - No Sugar Added - High in Protein - 454g Jar**Tru-Nut**€15.83**0.0★**▲ 279%**](https://www.amazon.de/dp/B0FXY63NTY) [**KoRo - Erdnusspulver 500 g - 100 % geröstete Erdnusskerne - Ballaststoff- und proteinreich - Vielseitig einsetzbar**KoRo**€12.05**4.2★**▲ 241%**](https://www.amazon.de/dp/B0GJ9SD9GV) [**Vilgain 100% BIO Erdnussbutter Pulver 450g | Zuckerfrei mit 2x Weniger Kalorien | Ideal für Smoothies & Porridge | Reich an Eiweiß & Ballaststoffen**Vilgain**€18.46**4.5★**▲ 104%**](https://www.amazon.de/dp/B0FSDF1Z1K) [**PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets**PB2**€44.82**4.8★**▲ 101%**](https://www.amazon.de/dp/B07SXBL1GF) [**GymBeam Erdnussbutter in Pulverform - aus kaltgepressten und gerösteten Erdnüssen hoher Proteingehalt glutenfrei ideal für vegane Rezepte Porridge Smoothies und Toasts 190 g**GymBeam**€8.16**3.7★**▲ 78%**](https://www.amazon.de/dp/B0CPJ7HRDS)
**~~View all trending →~~**
## **What buyers say about pb2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**38%
*“Schmeckt super”*
**Geschmack**10%
*“Geschmacklich gut”*
**Löslichkeit**9%
*“Einfach in Wasser anmischen”*
**Ernährungs Gehalt**9%
*“Gute Proteinquelle”*
**Qualität insgesamt**5%
*“Super Produkt”*
**Backen**4%
*“Perfekt um sie ins Porridge rein zu machen, oder als Topping”*
**Benutzerfreundlichkeit**3%
*“Easy zu benutzen”*
**Preis-Leistungs-Verhältnis**2%
*“Somit ist der Preis fair”*
**Mischung/Verhältnis**2%
*“Positiv:Die Erdnussbutter lässt sich gut mischen”*
**beworben Vs Tatsächliches Produkt**1%
*“Produkt wie versprochen”*
### **What buyers complain about **
**Geschmack insgesamt**25%
*“Schmeckt nicht gut, bitter”*
**Preis-Leistungs-Verhältnis**18%
*“Hochpreisig”*
**Süße**12%
*“Ungenießbar, viiiel zu süß”*
**Künstliche Süßstoffe**8%
*“Ich schmecke das Stevia nicht durch”*
**Geschmack**4%
*“Erdnuss-Geschmack Fehlanzeige”*
**beworben Vs Tatsächliches Produkt**3%
*“Nicht wie beschrieben”*
**Ernährungs Gehalt**3%
*“Die Nährwerte auf die Verpackung stimmen nicht”*
**Löslichkeit**2%
*“Und löst sich auch nicht so gut wie andere Produkte, daher weniger cremig”*
**Bitter**2%
*“Schmeckt nicht gut, bitter”*
**Komfort insgesamt**1%
*“Für mich sehr unangenehm”*
### **Top return reasons **
**Geschmack insgesamt**100%
## **Common questions**
- **Is pb2 profitable to sell on Amazon Germany?**
- The niche generates €331K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pb2 niche?**
- 12 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in pb2?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **When does demand for pb2 peak?**
- Demand peaks in Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pb2 niche?**
- Listings span €7.02–€44.82; the average listing price is €17.72 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.
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