---
title: "Paella Reis — €116K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/paella-reis"
last_updated: "2026-08-10T19:39:36.985Z"
locale: en
meta:
description: "Niche score 50/100 · €116K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €116K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paella Reis — €116K/yr Amazon DE Niche (2026) - Flapen"
---
# **paella reis**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 27Growth 82Conversion 96Competition 2Returns 100Price range 66Avg price 80Brand share 0Review moat 79Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+78.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€17.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****429.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€4.75–€34.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€116K**
€116K/yr · 49K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, paella reis is a €116K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paella reis market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€103K–€137K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- La Fallera60% - Alises25% - Carmencita8% - THE BLACK HOOF5% - El Paeller3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.0% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/paella-reis/trend)
## **Top paella reis search terms**
- **paella reis**33K/yr+87.9%9.8% conv. - **bomba reis**7K/yr+69.1%4.7% conv. - **paella reis bomba**3K/yr+76.0%5.9% conv. - **arroz bomba**3K/yr+46.3%3.3% conv. - **bomba reis für paella**3K/yr+40.5%7.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/paella-reis/search-terms)
## **Top paella reis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€17K30%€35K45%€52K60%€70K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original spanischer Paella-Reis 1 kg**La Fallera**€7.97**4.6★648 rev](https://www.amazon.de/dp/B00M1PFKHU) [2**Alises - Paella Reis 1 kg Spanischer Rundkornreis Premium | Arroz Redondo aus Spanien für Original Paella | Ideal für Mediterrane Rezepte & Tapas**Alises**€11.42**4.6★996 rev](https://www.amazon.de/dp/B08BMQPJD7) [3**Carmencita Paella-Pfanne Gewürzmischung für Paella mit Safran glutenfrei 5 Beutel à 4 g 30 Portionen 20 g**Carmencita**€4.75**4.7★148 rev](https://www.amazon.de/dp/B01M13ZHNU) [4**Spanischer Bahia Paella Reis D.O. Valencia The Black Hoof**THE BLACK HOOF**€13.11**4.5★461 rev](https://www.amazon.de/dp/B0C49KBST3) [5**El PAELLER - Paella Reis - Sorte Albufera D.O Valencia - Paellas und Reisgerichte - Packung mit 3 Stück à 1 kg**El Paeller**€34.62**4.7★61 rev](https://www.amazon.de/dp/B0D1R59CZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**El PAELLER - Paella Reis - Sorte Albufera D.O Valencia - Paellas und Reisgerichte - Packung mit 3 Stück à 1 kg**El Paeller**€34.62**61 rev2y ago](https://www.amazon.de/dp/B0D1R59CZJ) [**Spanischer Bahia Paella Reis D.O. Valencia The Black Hoof**THE BLACK HOOF**€13.11**461 rev3y ago](https://www.amazon.de/dp/B0C49KBST3) [**Alises - Paella Reis 1 kg Spanischer Rundkornreis Premium | Arroz Redondo aus Spanien für Original Paella | Ideal für Mediterrane Rezepte & Tapas**Alises**€11.42**996 rev4y ago](https://www.amazon.de/dp/B08BMQPJD7) [![La Fallera - Paellareis D.O. Valencia für Paella 1 Kg. - [Pack 6]](https://m.media-amazon.com/images/I/41nwSQAtIzL.jpg)**La Fallera - Paellareis D.O. Valencia für Paella 1 Kg. - \[Pack 6\]**La Fallera**€30.95**265 rev8y ago](https://www.amazon.de/dp/B01MAZCU6I) [**Carmencita Paella-Pfanne Gewürzmischung für Paella mit Safran glutenfrei 5 Beutel à 4 g 30 Portionen 20 g**Carmencita**€4.75**148 rev9y ago](https://www.amazon.de/dp/B01M13ZHNU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![La Fallera - Paellareis D.O. Valencia für Paella 1 Kg. - [Pack 6]](https://m.media-amazon.com/images/I/41nwSQAtIzL.jpg)**La Fallera - Paellareis D.O. Valencia für Paella 1 Kg. - \[Pack 6\]**La Fallera**€30.95**4.7★**▲ 76%**](https://www.amazon.de/dp/B01MAZCU6I) [**Carmencita Paella-Pfanne Gewürzmischung für Paella mit Safran glutenfrei 5 Beutel à 4 g 30 Portionen 20 g**Carmencita**€4.75**4.7★**▲ 38%**](https://www.amazon.de/dp/B01M13ZHNU) [**El PAELLER - Paella Reis - Sorte Albufera D.O Valencia - Paellas und Reisgerichte - Packung mit 3 Stück à 1 kg**El Paeller**€34.62**4.7★**▲ 36%**](https://www.amazon.de/dp/B0D1R59CZJ) [**Alises - Paella Reis 1 kg Spanischer Rundkornreis Premium | Arroz Redondo aus Spanien für Original Paella | Ideal für Mediterrane Rezepte & Tapas**Alises**€11.42**4.6★**— 5%**](https://www.amazon.de/dp/B08BMQPJD7) [**Original spanischer Paella-Reis 1 kg**La Fallera**€7.97**4.6★**— 7%**](https://www.amazon.de/dp/B00M1PFKHU)
**~~View all trending →~~**
## **What buyers say about paella reis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Super Reis, sehr geschmackvoll”*
**Qualität insgesamt**18%
*“Top Produkt”*
**Backen**13%
*“ideal für Paellagericht”*
**beworben Vs Tatsächliches Produkt**11%
*“Wie erwartet”*
**Würzigkeit**11%
*“Tolles Gewürz”*
**Inhaltsstoffe – insgesamt**5%
*“Mit den richtigen Zutaten, bekommt man ein leckeres Gericht”*
**Preis-Leistungs-Verhältnis**4%
*“Guter Preis”*
**Geschmack**4%
*“Super geschmack”*
**Mischung/Verhältnis**2%
*“Tolle Gewürzmischung”*
**Benutzerfreundlichkeit**2%
*“Einfach in der Anwendung, einfach gut”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**50%
*“Lecker, zu teuer”*
**Ethischer Handel/Fairer Handel**25%
*“Ist Betrug”*
**Inhaltsstoffe – insgesamt**8%
*“Enthält nicht akzeptable Zusatzstoffe”*
**Künstliche Farben**8%
*“Enthält Farbstoff der für mich nicht akzeptabel ist”*
## **Common questions**
- **Is paella reis profitable to sell on Amazon Germany?**
- The niche generates €116K/yr across 6 tracked products. 90-day search growth is +78.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the paella reis niche?**
- 5 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paella reis?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Ethischer Handel/Fairer Handel, Inhaltsstoffe – insgesamt. The return rate is 0.0%.
- **When does demand for paella reis peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the paella reis niche?**
- Listings span €4.75–€34.62; the average listing price is €17.14 (sweet spot $15–$100). The average incumbent carries 430 reviews — the moat a new listing must climb.
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