---
title: "Ouzo — €198K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/ouzo"
last_updated: "2026-08-10T08:32:20.618Z"
locale: en
meta:
description: "Niche score 51/100 · €198K/yr market · 174K searches/yr · €21.02 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €198K/yr market · 174K searches/yr · €21.02 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ouzo — €198K/yr Amazon DE Niche (2026) - Flapen"
---
# **ouzo**
**Worth a look**
Shows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 39Growth 39Conversion 62Competition 32Returns 100Price range 78Avg price 90Brand share 32Review moat 82Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****358.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€8.69–€38.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€198K**
€198K/yr · 174K searches
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, ouzo is a €198K/yr Amazon Germany market (174K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ouzo market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€263K–€315K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **53%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**38**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**10%**
- Ouzo of Plomari30% - 12 Ouzo29% - Jassas Griechische Feinkost15% - OREA Feinkost6% - Ouzo Plomari6% - Ouzo Pilavas4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/ouzo/trend)
## **Top ouzo search terms**
- **ouzo**110K/yr+15.1%4.2% conv. - **ouzo plomari**21K/yr+1.9%8.2% conv. - **uzo**9K/yr+36.8%2.6% conv. - **ouzo 12 gold**10K/yr-8.8%9.1% conv. - **ouzo geschenkset**11K/yr-8.5%1.1% conv. - **ouzo gold**4K/yr+18.2%5.3% conv. - **bester griechischer ouzo**3K/yr+2.5%0.6% conv. - **uso**3K/yr+21.6%2.8% conv. - **plomari**3K/yr+11.2%6.7% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/ouzo/search-terms)
## **Top ouzo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€20K20%€40K30%€59K40%€79K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ouzo of Plomari (1 x 0.7 l)**Ouzo of Plomari**€8.69**4.7★1,134 rev](https://www.amazon.de/dp/B009DI6Z6I) [2**Ouzo 12 - Premium Spirituose aus Griechenland (1x0 7l) aromatisch & unverwechselbar - Original Ouzo**12 Ouzo**€9.46**4.6★2,592 rev](https://www.amazon.de/dp/B00BEWGQI8) [3**Gold Anislikör Mild aromatische Premium Spirituose aus Griechenland (1 x 0 7l) | zweifach destilliert aus dem Hause Ouzo 12**12 Ouzo**€10.04**4.7★831 rev](https://www.amazon.de/dp/B00A2WOCGO) [4**Ouzo Meltemi Premium Ouzo aus Griechenland mit Anisgeschmack 700ml 40% vol. (Einzelflasche)**OREA Feinkost**€20.07**4.1★10 rev](https://www.amazon.de/dp/B0FKBTBKD5) [5**Jassas Ouzo Tasting Set 6x200ml Variante 1 - Probierset mit 6 Sorten - feinste Spirituosen in praktischer Geschenkbox - traditioneller Familienbetrieb**Jassas Griechische Feinkost**€38.96**4.7★203 rev](https://www.amazon.de/dp/B094G4B7KR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thracian Ouzo 7 40% Vol. (1x0.7l)**Ouzo 7**€9.01**7 rev7mo ago](https://www.amazon.de/dp/B0G2YX5CS8) [**Ouzo Meltemi Premium Ouzo aus Griechenland mit Anisgeschmack 700ml 40% vol. (Einzelflasche)**OREA Feinkost**€20.07**10 rev11mo ago](https://www.amazon.de/dp/B0FKBTBKD5) [**Ouzo of Plomari Citruslikör (Gold) (1 x 0.7 l)**Ouzo Plomari**€9.71**32 rev1y ago](https://www.amazon.de/dp/B0F1DFGMWV) [**Ouzo Plomari 2x 0 7l Flasche | Destillerie Arvanitis | 40% Vol. | Ouzo aus Griechenland | +20ml Jassas Olivenöl**Jassas Griechische Feinkost**€28.94**9 rev2y ago](https://www.amazon.de/dp/B0CLVBTCD9) [**Lavdas Ouzo Bonbons Piccolo (4x130g)**Λάβδας**€12.68**138 rev2y ago](https://www.amazon.de/dp/B0CDQ1BJ4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deligreece Ouzo 42 | Seit 1892 traditionell hergestellter Ouzo aus Mytilene | 42% Uzo Destillat mit echten Aromen des Meeres | Handgemachter Ouzo aus Griechenland als Geschenk | 700ml Flasche**Deligreece**€36.74**4.9★**▲ 124%**](https://www.amazon.de/dp/B094NY7K1Q) [**Jassas Ouzo Tasting Set 6x200ml Variante 1 - Probierset mit 6 Sorten - feinste Spirituosen in praktischer Geschenkbox - traditioneller Familienbetrieb**Jassas Griechische Feinkost**€38.96**4.7★**▲ 75%**](https://www.amazon.de/dp/B094G4B7KR) [**Ouzo Nektar Pilavas 40%-Vol. in einer neuen 1-L-Aluminium-Flasche**Ouzo Pilavas**€26.18**4.6★**▲ 70%**](https://www.amazon.de/dp/B00CTPX8J4) [**Thracian Ouzo 7 40% Vol. (1x0.7l)**Ouzo 7**€9.01**3.8★**▲ 31%**](https://www.amazon.de/dp/B0G2YX5CS8) [**Ouzo 12 - Premium Spirituose aus Griechenland (1x0 7l) aromatisch & unverwechselbar - Original Ouzo**12 Ouzo**€9.46**4.6★**▲ 25%**](https://www.amazon.de/dp/B00BEWGQI8)
**~~View all trending →~~**
## **What buyers say about ouzo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**56%
*“Schmeckt”*
**Geschmack**13%
*“schöner Anisgeschmack (auch mit Wasser),”*
**Geschenk Zweck**12%
*“Schönes Geschenk für Ouzo-Liebhaber”*
**Qualität insgesamt**6%
*“gutes Produkt”*
**Preis-Leistungs-Verhältnis**4%
*“Preis-Leistung super”*
**beworben Vs Tatsächliches Produkt**3%
*“Genau wie beschrieben”*
**Alkoholgeschmack**3%
*“Der beste, den ich je getrunken habe”*
**Gesamtgröße**1%
*“Richtige Größe für ein kleines Tasting”*
### **What buyers complain about **
**Süße**25%
*“Einfach zu süß”*
**Abgestanden/verfault/verwöhnt**25%
*“Leider kam die Flasche total zerbeult bei uns an”*
**Alkoholgehalt**13%
*“aber ohne Alkohol!”*
**Preis-Leistungs-Verhältnis**13%
*“Für den Preis hätte ich mehr erwartet”*
**Geschmack**13%
*“Ich finde diesen Ouzo vom Geschmack, wie oft beschrieben, nicht sehr mild”*
## **Common questions**
- **Is ouzo profitable to sell on Amazon Germany?**
- The niche generates €198K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ouzo niche?**
- 9 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in ouzo?**
- Top complaints mined from reviews: Süße, Abgestanden/verfault/verwöhnt, Alkoholgehalt. The return rate is 0.1%.
- **When does demand for ouzo peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the ouzo niche?**
- Listings span €8.69–€38.99; the average listing price is €21.02 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.
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