---
title: "olivenöl — €2.2M/yr Amazon Germany Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/olivenoel"
last_updated: "2026-07-21T06:43:44.296Z"
locale: en
meta:
description: "olivenöl clears our launch bar: a $2.2M/yr market growing +2.9% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "olivenöl clears our launch bar: a $2.2M/yr market growing +2.9% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "olivenöl — €2.2M/yr Amazon Germany Niche, Score 62/100 - Flapen"
---
# **olivenöl**
**Launch it**
A $2.2M/yr market growing +2.9% this quarter with returns at 0.1% — clears our launch bar.
Market size 95Growth 29Conversion 55Competition 58Returns 100Price range 87Avg price 95Brand share 67Review moat 30Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****€2.2M**
€2.2M/yr · 1.4M searches
**Avg price**
**Incredible****€32.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.15–€90.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,542.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, olivenöl is a €2.2M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€2.0M–€2.6M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **52%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **178 days**
## **Competition**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**29%**
- Jordan Olivenöl30% - kleos FINE PRODUCTS12% - Le Terre di Colombo8% - Terra Creta8% - Alnatura7% - Nikolaos & Dimitrios Family Corporation6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/olivenoel/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€219K20%€438K30%€657K40%€876K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 27 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jordan Olivenöl - Natives Olivenöl Extra von der griechischen Insel Lesbos-traditionelle Handernte -Kaltextraktion am Tag der Ernte -Kanister im traditionellen Retro-Design mit Ausgießer 1Liter**Jordan Olivenöl**€21.94**4.7★5,647 rev](https://www.amazon.de/dp/B0035L84ZY) [2**Kleos Extra Natives Olivenöl 1 Liter - Ernte 2025-26 - Reich an Polyphenolen - Kaltgepresst aus Griechenland - Premium Qualität - MHD: 31/07/2027**kleos FINE PRODUCTS**€14.58**4.7★4,063 rev](https://www.amazon.de/dp/B0DV4LRNN5) [3**Terra Creta g.U. - Extra natives Olivenöl aus Kolymvari / 5 Liter**Terra Creta**€51.63**4.6★7,009 rev](https://www.amazon.de/dp/B003UFDSPQ) [4**Le Terre di Colombo 100 % Italienisches Natives Olivenöl Extra Gerippte Flasche mit Mechanischem Verschluss 1 l**Le Terre di Colombo**€13.08**4.7★1,275 rev](https://www.amazon.de/dp/B07X33QNQZ) [5**Alnatura Bio Italienisches natives Olivenöl extra 500ml**Alnatura**€9.74**4.5★221 rev](https://www.amazon.de/dp/B01MD0XU1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Euphoria Gift - Premium Qualität Olivenöl | Natives Extra aus Griechenland | Kaltgepresst |Neue Ernte 2025-2026|Erste Güteklasse|Handgepflückte Oliven|5 Liter Kanister**Euphoria Gift**€49.31**125 rev11mo ago](https://www.amazon.de/dp/B0FKH1XV99) [**Italienisches Olivenöl Nativ Extra Kaltgepresst & Vergine 100% Pures Olivenöl aus Italien (500ml)**Caraveo**€12.82**100 rev12mo ago](https://www.amazon.de/dp/B0FJ1HMJVS) [**Memilon Natives Olivenöl Extra 1L aus Kreta Griechenland | Goldprämiert 2026 | 0 3% Säuregehalt & Hoher Polyphenolgehalt | 100% Koroneiki aus Phaistos | Kaltgepresst**memilon HEALTHY GOODS**€13.19**405 rev1y ago](https://www.amazon.de/dp/B0F5HR229J) [**NaturaleBio Natives Olivenöl Bio 500 ml. Geerntet in Spanien. DOP-Zertifiziert. Hochwertige Cornicabra und Picual-Oliven. Reich an Polyphenolen. Kaltgepresst für Ein intensives Aroma**NaturaleBio**€14.31**38,356 rev1y ago](https://www.amazon.de/dp/B07GC32DKB) [**Kolymvari g.U. | Extra Natives Olivenöl | 5 Liter Kanister Kreta Griechenland | Premium Olivenöl | 100% Koroneiki Oliven | traditionelle Handernte | Kaltextraktion | niedriger Säuregehalt**Kolymvari**€51.41**248 rev1y ago](https://www.amazon.de/dp/B0DYPH5YMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NaturaleBio Natives Olivenöl Bio 500 ml. Geerntet in Spanien. DOP-Zertifiziert. Hochwertige Cornicabra und Picual-Oliven. Reich an Polyphenolen. Kaltgepresst für Ein intensives Aroma**NaturaleBio**€14.31**4.6★**▲ 163%**](https://www.amazon.de/dp/B07GC32DKB) [**Venta del Barón - Preisgekröntes Premium Natives Extra Virgine Olivenöl - Kaltgepresst - Sehr hoher Polyphenolgehalt - 2 5 L Kanister**Venta del Barón**€63.07**4.6★**▲ 97%**](https://www.amazon.de/dp/B00FMMATCA) [**Euphoria Gift - Premium Qualität Olivenöl | Natives Extra aus Griechenland | Kaltgepresst |Neue Ernte 2025-2026|Erste Güteklasse|Handgepflückte Oliven|5 Liter Kanister**Euphoria Gift**€49.31**4.6★**▲ 88%**](https://www.amazon.de/dp/B0FKH1XV99) [**Kleos Extra Natives Olivenöl 1 Liter - Ernte 2025-26 - Reich an Polyphenolen - Kaltgepresst aus Griechenland - Premium Qualität - MHD: 31/07/2027**kleos FINE PRODUCTS**€14.58**4.7★**▲ 55%**](https://www.amazon.de/dp/B0DV4LRNN5) [**Alnatura Bio Italienisches natives Olivenöl extra 500ml**Alnatura**€9.74**4.5★**▲ 54%**](https://www.amazon.de/dp/B01MD0XU1B)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**23%
*“.ein köstliches und hochwertiges Olivenöl”*
**Qualität insgesamt**23%
*“Super Produkt”*
**Geschmack**14%
*“Milder, eleganter Geschmack”*
**Ölig/fettig**12%
*“Gutes Oilenoel”*
**Preis-Leistungs-Verhältnis**6%
*“Bestes Preis-Leistungsverhältnis Kaufempfehlung”*
**Vegan/Biologisch**2%
*“Gewohnt beste Bio-Qualität”*
**Geruch**2%
*“Top Aroma und Geschmack”*
**Kochanleitung**2%
*“Man kann damit super Salate verfeinern oder Fleisch anbraten”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Das gesundes Plus”*
**beworben Vs Tatsächliches Produkt**1%
*“Das Produkt kommt wie auf den Bildern in einer kleinen, wiederverschließbaren Blechdose”*
### **What buyers complain about **
**Bitter**15%
*“Etwas bitter”*
**Geschmack insgesamt**10%
*“Geschmack schlecht”*
**Geschmack**9%
*“Geschmack könnte intensiver sein”*
**Preis-Leistungs-Verhältnis**9%
*“Teuer”*
**Qualität insgesamt**9%
*“Leider eine sehr schlechte Qualität”*
**Geruch**7%
*“Das Öl riecht ranzig”*
**beworben Vs Tatsächliches Produkt**5%
*“Das Ergebnis ist auf dem Foto deutlich zu sehen!!!!Richtig ärgerlich!!!”*
**Ölig/fettig**4%
*“Kein gutes Öl”*
**Abgestanden/verfault/verwöhnt**3%
*“Verdorben”*
**Würzigkeit**2%
*“direkt nach dem Öffnen etwas scharf kratzend, was ja ein Qualitätsmerkmal sein soll.”*
### **Top return reasons **
**Ölig/fettig**100%
## **Common questions**
- **Is olivenöl profitable to sell on Amazon Germany?**
- The niche generates €2.2M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (62/100).
- **How competitive is the olivenöl niche?**
- 18 brands and 38 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in olivenöl?**
- Top complaints mined from reviews: Bitter, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for olivenöl peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the olivenöl niche?**
- Listings span €7.15–€90.59; the average listing price is €32.99 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.
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