---
title: "Oblaten — €40K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/oblaten"
last_updated: "2026-08-10T02:41:59.296Z"
locale: en
meta:
description: "Niche score 45/100 · €40K/yr market · 82K searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €40K/yr market · 82K searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oblaten — €40K/yr Amazon DE Niche (2026) - Flapen"
---
# **oblaten**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 11Conversion 54Competition 70Returns 100Price range 37Avg price 40Brand share 39Review moat 94Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****120.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€10.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€1.06–€23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€40K**
€40K/yr · 82K searches
According to Flapen's Amazon Germany niche tracking, oblaten is a €40K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oblaten market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€87K–€108K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#693**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 91%
**Open market**
**13%**
- Küchle37% - Wetzel20% - Kolonada Opavia10% - ostprodukte-versand9% - Tortenbild6% - Kolonada5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -27.4% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/oblaten/trend)
## **Top oblaten search terms**
- **oblaten**47K/yr-29.5%3.5% conv. - **karlsbader oblaten original**8K/yr-1.1%3.0% conv. - **karlsbader oblaten**9K/yr-26.2%2.0% conv. - **backoblaten**15K/yr-43.0%6.5% conv. - **obladen**3K/yr+0.4%3.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/oblaten/search-terms)
## **Top oblaten products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€1K6%€2K9%€4K12%€5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)**Wetzel**€5.99**4.5★11 rev](https://www.amazon.de/dp/B0DT19249H) [2**Kolonada Opavia 3er Pack Kolonada Obladen Haselnuss (3 x 175g)**Kolonada Opavia**€20.31**4.6★331 rev](https://www.amazon.de/dp/B00G3ZZZJW) [3**Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)**Wetzel**€15.29**4.8★21 rev](https://www.amazon.de/dp/B0D1RJ1172) [4**Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g**Küchle**€15.69**4.5★5 rev](https://www.amazon.de/dp/B0FS7SP2ZZ) [5**Küchle runde Back Oblaten Bio Vegan 70mm 36g pro Packung 3er Pack Esspapier zum Backen von Makronen & Lebkuchen**Küchle**€6.82**4.8★147 rev](https://www.amazon.de/dp/B0CGXPKZWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g**Küchle**€15.69**5 rev9mo ago](https://www.amazon.de/dp/B0FS7SP2ZZ) [**Küchle Bio Backoblaten eckig 100 x 145mm im 12er Vorratspack | Vegan | Eckig | Zum Backen von z.B. Gebäck Lebkuchen | Auch für Obstkuchen geeignet | Innen zart außen knusprig | 12 x 40g**Küchle**€10.26**21 rev9mo ago](https://www.amazon.de/dp/B0FS7V7J8L) [**Küchle Bio Backoblaten 70mm im 10er Vorratspack | Vegan | Rund mit 70 mm Durchmesser | Zum Backen von z.B. Lebkuchen | Innen zart außen knusprig | 10 x 36g**Küchle**€9.47**45 rev9mo ago](https://www.amazon.de/dp/B0FS7TQKYX) [**Oblatenpapier für Torten 10 Blatt Esspapier Tortendeko Waffelpapier für Torten Essbar Reispapier Essbar Din A4 Zum Tortenaufleger Bemalen Süßigkeiten**Ourdort**€6.30**126 rev10mo ago](https://www.amazon.de/dp/B0FPVB25GW) [**Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)**Wetzel**€5.99**11 rev1y ago](https://www.amazon.de/dp/B0DT19249H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Quendt Oblaten Dresdner mit Schoko Creme 150g Feines Gebäck nach über 200 Jahre alter Rezeptur Knusprige Oblaten mit zarter Füllung**ostprodukte-versand**€4.92**4.4★**▲ 246%**](https://www.amazon.de/dp/B00YAS1P8Y) [**Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 3 x 125g (375g)**Wetzel**€15.29**4.8★**▲ 127%**](https://www.amazon.de/dp/B0D1RJ1172) [**Küchle Bio Backoblaten 50mm im 14er Vorratspack | Vegan | Rund mit 50 mm Durchmesser | Zum Backen von Makronen | Innen zart außen knusprig | 14 x 37g**Küchle**€15.69**4.5★**▲ 126%**](https://www.amazon.de/dp/B0FS7SP2ZZ) [**Karlsbader Oblaten - Schokolade Geschmack (65%)**Tooludic**€18.07**5.0★**▲ 111%**](https://www.amazon.de/dp/B0D9YMHLWW) [**Wetzel | Karlsbader Oblaten | mit Butter Haselnüssen und Mandeln | 2 x 125g (250g)**Wetzel**€5.99**4.5★**▲ 99%**](https://www.amazon.de/dp/B0DT19249H)
**~~View all trending →~~**
## **What buyers say about oblaten**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**17%
*“Top produkt”*
**Backen**17%
*“Super für größere Lebkuchen”*
**Geschmack insgesamt**16%
*“Super lecker”*
**Gesamtgröße**15%
*“Passt,”*
**Benutzerfreundlichkeit**6%
*“Einfache Handhabung”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie erwartet”*
**Preis-Leistungs-Verhältnis**5%
*“Guter Preis”*
**Geschmack**4%
*“Sehr guter Geschmack”*
**Vegan/Biologisch**4%
*“Es besteht aus essbaren, veganen Zutaten wie Kartoffelstärke und Olivenöl”*
**Dicke**3%
*“leicht und machen nicht dick”*
### **What buyers complain about **
**Künstliche Süßstoffe**11%
*“Das ist einfach nur zucker”*
**Haltbarkeit**11%
*“Halten keinen Tag durch, da sie schnell gefuttert werden”*
**Abgestanden/verfault/verwöhnt**11%
*“hat massiv nachgelassen”*
**Feucht/Trocken**11%
*“Trocken”*
**Stärke**11%
*“Manche Oblaten waren etwas brüchig/gerissen am Rand”*
**Qualität insgesamt**11%
*“Schlechte Qualität”*
**Preis-Leistungs-Verhältnis**9%
*“Etwas günstiger wäre noch besser”*
**Dicke**2%
*“Es ist sehr dünn”*
### **Top return reasons **
**Gesamtgröße**43%
**Defekt Material/Teile**14%
**Funktionalität insgesamt**14%
**Stärke**14%
**Haftung/Klebrigkeit**14%
## **Common questions**
- **Is oblaten profitable to sell on Amazon Germany?**
- The niche generates €40K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oblaten niche?**
- 13 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in oblaten?**
- Top complaints mined from reviews: Künstliche Süßstoffe, Haltbarkeit, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- **When does demand for oblaten peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the oblaten niche?**
- Listings span €1.06–€23.34; the average listing price is €10.82 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)