---
title: "Nutritional Yeast — €47K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nutritional-yeast"
last_updated: "2026-08-10T04:59:52.386Z"
locale: en
meta:
description: "Niche score 42/100 · €47K/yr market · 49K searches/yr · €13.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €47K/yr market · 49K searches/yr · €13.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutritional Yeast — €47K/yr Amazon DE Niche (2026) - Flapen"
---
# **nutritional yeast**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 75Competition 22Returns 100Price range 35Avg price 65Brand share 49Review moat 65Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****901.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€3.52–€21.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€47K**
€47K/yr · 49K searches
According to Flapen's Amazon Germany niche tracking, nutritional yeast is a €47K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutritional yeast market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€42K–€55K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**18%**
- Bäckerei Spiegelhauer26% - Alnatura21% - GROCER PLANET12% - LOOV9% - Bon Vegan8% - Nordic Pure7% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -13.3% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nutritional-yeast/trend)
## **Top nutritional yeast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€9K30%€14K40%€19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan**Bäckerei Spiegelhauer**€19.34**4.7★3,383 rev](https://www.amazon.de/dp/B07LBRN88S) [2**Alnatura Hefeflocken 100g**Alnatura**€3.52**4.6★426 rev](https://www.amazon.de/dp/B07P36BHXL) [3**Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes**GROCER PLANET**€8.39**4.7★798 rev](https://www.amazon.de/dp/B0CQ85Y316) [4**LOOV Bio nicht angereicherte Nährhefe Flocken Nooch geröstet Vegan ohne Gentechnik Glutenfrei B-Vitamine 227g Ohne Zusatz von Vitaminen Ohne Zuckerzusatz Wiederverschließbarer Beutel**LOOV**€19.70**4.6★1,232 rev](https://www.amazon.de/dp/B092983RPM) [5**Hefeflocken von Nordic Pure | Nährhefe vegan und glutenfrei | Geeignet zum Kochen und als Alternative für Käse | 350g höchste Qualität auf Melasse Basis**Nordic Pure**€12.50**4.7★229 rev](https://www.amazon.de/dp/B097NJLL9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coolinario Hefeflocken angereichert 283 5g vegan**Coolinario**€14.46**104 rev3mo ago](https://www.amazon.de/dp/B0FV4JBYCT) [**Inaktive Hefeflocken 1Kg von Green Essence - Nuss Käse Geschmack - vegan - zum Kochen Backen - Alternative für Käse - Hefe Flocken Premium Qualität (2x 500 Gramm)**Green Essence**€21.19**46 rev1y ago](https://www.amazon.de/dp/B0DYVHRZYY) [**HEFEFLOCKEN 500g - Nutritional Yeast Nährhefe Glutenfrei Vegan Koch & Back Qualität Hefe aus Deutschland von Foozia**Foozia**€9.29**87 rev1y ago](https://www.amazon.de/dp/B0DGX9GV6M) [**Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes**GROCER PLANET**€8.39**798 rev2y ago](https://www.amazon.de/dp/B0CQ85Y316) [**Engevita nicht angereicherte Nährhefe Flocken by Bon Vegan | Premium Nutritional Yeast Flakes 125g | veganer Käseersatz | mit B-Vitaminen | Gentechnikfrei | Glutenfrei | ohne Zusatz von Vitaminen.**Bon Vegan**€12.28**93 rev3y ago](https://www.amazon.de/dp/B0BNP7BKRJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coolinario Hefeflocken angereichert 283 5g vegan**Coolinario**€14.46**4.4★**▲ 308%**](https://www.amazon.de/dp/B0FV4JBYCT) [**Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan**Bäckerei Spiegelhauer**€19.34**4.7★**▲ 45%**](https://www.amazon.de/dp/B07LBRN88S) [**Engevita nicht angereicherte Nährhefe Flocken by Bon Vegan | Premium Nutritional Yeast Flakes 125g | veganer Käseersatz | mit B-Vitaminen | Gentechnikfrei | Glutenfrei | ohne Zusatz von Vitaminen.**Bon Vegan**€12.28**4.3★**— 4%**](https://www.amazon.de/dp/B0BNP7BKRJ) [**Bragg Premium Nutritional Yeast Seasoning 127g**Bragg**€15.51**4.6★**— 1%**](https://www.amazon.de/dp/B00OK0IAOO) [**Alnatura Hefeflocken 100g**Alnatura**€3.52**4.6★**— 2%**](https://www.amazon.de/dp/B07P36BHXL)
**~~View all trending →~~**
## **What buyers say about nutritional yeast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**23%
*“schmeckt normal”*
**Qualität insgesamt**17%
*“Top Produkt”*
**Vegan/Biologisch**11%
*“+ vegan + glutenfrei”*
**Geschmack**9%
*“Vielseitige Nährhefe mit gutem Geschmack”*
**Ernährungs Gehalt**7%
*“sogar reich an Protein.”*
**Preis-Leistungs-Verhältnis**6%
*“Nur der Preis ist auch luxuriös”*
**beworben Vs Tatsächliches Produkt**5%
*“Man bekommt was man bestellt”*
**Kochanleitung**3%
*“Ein super Produkt, mit dem ich fast täglich koche”*
**Backen**2%
*“Sie geben dem Brot den typischen Brotgeschmack”*
**Würzigkeit**1%
*“erinnert sofort an würzigen Käse”*
### **What buyers complain about **
**Geschmack insgesamt**28%
*“Schmeckt nach nichts”*
**Preis-Leistungs-Verhältnis**10%
*“Da ist der Preis eine absolute Unverschämtheit”*
**Geschmack**9%
*“Den Geschmack empfinde ich noch intensive käsiger”*
**Bitter**6%
*“bitter”*
**beworben Vs Tatsächliches Produkt**4%
*“Einen Stern Abzug wegen der Produktbeschreibung”*
**Gesamtgröße**3%
*“die Flocken sind etwas größer als ich es gerne habe”*
**Pulverisiert/zerbröselt**3%
*“auch wenn der Eindruck des reinen Pulvers eher dumpf”*
**Qualität insgesamt**2%
*“Für mich stimmen Beschreibung und Produktqualität nicht überein”*
**Geruch**1%
*“Riecht etwas muffig”*
**Farbe**1%
*“Farblich anders als sonst, sehr pulvrig”*
### **Top return reasons **
**Qualität insgesamt**100%
## **Common questions**
- **Is nutritional yeast profitable to sell on Amazon Germany?**
- The niche generates €47K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the nutritional yeast niche?**
- 12 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in nutritional yeast?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- **When does demand for nutritional yeast peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the nutritional yeast niche?**
- Listings span €3.52–€21.19; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.
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