---
title: "Search terms — nutella - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nutella/search-terms"
last_updated: "2026-08-10T10:33:24.231Z"
locale: en
meta:
  description: "Niche score 48/100 · €643K/yr market · 837K searches/yr · €8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · €643K/yr market · 837K searches/yr · €8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — nutella - Flapen"
---

# **nutella**

**Skip it**

Soft demand (-11.8% this quarter) — this niche doesn't clear our bar today.

Market size 66Growth 19Conversion 82Competition 24Returns 100Price range 51Avg price 25Brand share 33Review moat 39Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€643K**

€643K/yr · 837K searches

**Price range**

**Good****€2.19–€28.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,609.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****€8.91**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

## Search terms