---
title: "Nutella — €643K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nutella"
last_updated: "2026-08-10T06:00:15.193Z"
locale: en
meta:
description: "Niche score 48/100 · €643K/yr market · 837K searches/yr · €8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €643K/yr market · 837K searches/yr · €8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutella — €643K/yr Amazon DE Niche (2026) - Flapen"
---
# **nutella**
**Skip it**
Soft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Market size 66Growth 19Conversion 82Competition 24Returns 100Price range 51Avg price 25Brand share 33Review moat 39Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€643K**
€643K/yr · 837K searches
**Price range**
**Good****€2.19–€28.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,609.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€8.91**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, nutella is a €643K/yr Amazon Germany market (837K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutella market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€446K–€535K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**77**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**12%**
- Nutella69% - HUKUMA5% - Ferrero5% - usy4% - WMF3% - your surprise3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nutella/trend)
## **Top nutella search terms**
- **nutella**615K/yr-14.0%6.3% conv. - **nutella peanut**30K/yr+145.2%0.5% conv. - **nutella geschenke**121K/yr-40.3%1.0% conv. - **nutella 1kg**30K/yr-39.4%2.5% conv. - **nutella angebot**13K/yr+9.2%1.1% conv. - **nutella geschenk**10K/yr-20.6%1.1% conv. - **nutella glas**6K/yr-27.4%2.3% conv. - **nutella 750g**4K/yr+33.4%3.5% conv. - **nutella eis**3K/yr+43.9%0.3% conv. - **nutela**3K/yr-22.0%5.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nutella/search-terms)
## **Top nutella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€64K20%€129K30%€193K40%€257K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte**Nutella**€4.51**4.6★8,315 rev](https://www.amazon.de/dp/B01BBT8FLE) [2**nutella Nuss-Nugat-Creme als Aufstrich oder für leckere Rezepte 1 x 450 g**Nutella**€3.17**4.6★8,315 rev](https://www.amazon.de/dp/B011EI6B4A) [3**nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)**Nutella**€22.83**4.6★8,315 rev](https://www.amazon.de/dp/B00LTT7YV4) [4**usy Bundle für nutella peanut (371g / US Import) + usy Block**usy**€8.49**3.4★5 rev](https://www.amazon.de/dp/B0GXZL69MZ) [5**Ferrero Nutella Portionspackungen 40 x 15 g Nuss-Nougat-Creme Brotaufstrich Spenderbox für Frühstück Buffet und unterwegs**Ferrero**€15.23**4.1★179 rev](https://www.amazon.de/dp/B01N39SQMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**usy Bundle für nutella peanut (371g / US Import) + usy Block**usy**€8.49**5 rev2mo ago](https://www.amazon.de/dp/B0GXZL69MZ) [**HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren**HUKUMA**€4.87**7 rev11mo ago](https://www.amazon.de/dp/B0FMF38V3R) [**HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren**HUKUMA**€5.13**7 rev11mo ago](https://www.amazon.de/dp/B0FMDYYPFB) [**Kaempe Socken für Nutella (36-42) Personalisiert Geschenke für Nutella Tennissocken mit Motiv Fun Geschenk für Freundin**Kaempe**€5.97**108 rev1y ago](https://www.amazon.de/dp/B0F83YX2X4) [**Personalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)**your surprise**€19.90**329 rev2y ago](https://www.amazon.de/dp/B0CNPYY48W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**usy Bundle für nutella peanut (371g / US Import) + usy Block**usy**€8.49**3.4★**▲ 355%**](https://www.amazon.de/dp/B0GXZL69MZ) [**HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren**HUKUMA**€5.13**4.7★**▲ 345%**](https://www.amazon.de/dp/B0FMDYYPFB) [**Personalisierte Namensetiketten für Nutella Gläser Schokoaufstrich Aufkleber Geschenkidee für Geburtstag Weihnachten Neujahr Feier (Happy Birthday)**DRNS**€6.41**4.1★**▲ 344%**](https://www.amazon.de/dp/B0G31M4Y4N) [**HUKUMA Lustige Socken Unisex Damen Herren Haselnusscreme-Stickerei Tennissocken süßer Brotaufstrich als Motiv Geschenke Lustige Sportsocken weihnachtssocken Personalisierte Geschenke für Damen Herren**HUKUMA**€4.87**4.7★**▲ 309%**](https://www.amazon.de/dp/B0FMF38V3R) [**nutella Nuss-Nugat-Creme als Aufstrich oder für leckere Rezepte 1 x 450 g**Nutella**€3.17**4.6★**▲ 22%**](https://www.amazon.de/dp/B011EI6B4A)
**~~View all trending →~~**
## **What buyers say about nutella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**47%
*“Nutella schmeckt immer”*
**Qualität insgesamt**11%
*“Super Ware”*
**Preis-Leistungs-Verhältnis**6%
*“super Preis”*
**Geschenk Zweck**5%
*“Wird ein Geschenk”*
**Geschmack**5%
*“Super lecker”*
**Backen**4%
*“Für Lotus Kuchen optimal”*
**beworben Vs Tatsächliches Produkt**4%
*“alles bestens, genau wie beschrieben”*
**Süße**4%
*“Supet”*
**Gesamtgröße**2%
*“Passt”*
**Knusprigkeit**1%
*“Biscoff Creamy”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Dafür sind die dann echt zu teuer”*
**Geschmack insgesamt**16%
*“Schmeckt eigentlich nur noch nach Zuckercreme, braun eingefärbt”*
**Qualität insgesamt**10%
*“mindere Qualität”*
**Geschmack**8%
*“kein Haselnussgeschmack”*
**beworben Vs Tatsächliches Produkt**7%
*“Fake-Foto”*
**Gesamtgröße**5%
*“Für den Preis fällt das Etikett klein aus”*
**Süße**4%
*“Zucker”*
**Stärke**3%
*“Unvollstandig,”*
**Knusprigkeit**2%
*“der crunch fehlt!”*
**Lagertemperatur**2%
*“Falsch gelagert und alt”*
### **Top return reasons **
**Qualität insgesamt**20%
**Produktzustand**20%
**Gesamtgröße**20%
**Geschenk Zweck**20%
**Defekt Material/Teile**20%
## **Common questions**
- **Is nutella profitable to sell on Amazon Germany?**
- The niche generates €643K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nutella niche?**
- 11 brands and 77 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nutella?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for nutella peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the nutella niche?**
- Listings span €2.19–€28.17; the average listing price is €8.91 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)