---
title: "Nutella Geschenke — €192K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nutella-geschenke"
last_updated: "2026-08-10T07:23:02.318Z"
locale: en
meta:
description: "Niche score 47/100 · €192K/yr market · 136K searches/yr · €17.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €192K/yr market · 136K searches/yr · €17.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutella Geschenke — €192K/yr Amazon DE Niche (2026) - Flapen"
---
# **nutella geschenke**
**Skip it**
Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 12Conversion 79Competition 31Returns 100Price range 81Avg price 81Brand share 12Review moat 91Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****173.82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.28–€60.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€192K**
€192K/yr · 136K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, nutella geschenke is a €192K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutella geschenke market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€140K–€175K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#425**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **35%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**2%**
- Ferrero47% - Nutella34% - Genussleben6% - Italian Gourmet E.R.4% - FisGus3% - CAPTAIN PLAY3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nutella-geschenke/trend)
## **Top nutella geschenke search terms**
- **nutella mini**68K/yr-24.7%7.8% conv. - **mini nutella**23K/yr-24.7%4.7% conv. - **nutella portionspackungen**8K/yr-2.3%7.4% conv. - **nutella mini glas**10K/yr-49.8%3.5% conv. - **mini nutella gläser**11K/yr-31.5%5.0% conv. - **nutella klein**6K/yr-6.6%7.0% conv. - **kleine nutella gläser**6K/yr-40.3%5.1% conv. - **nutella kleine portionen**4K/yr-18.4%10.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nutella-geschenke/search-terms)
## **Top nutella geschenke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€10K10%€19K15%€29K20%€38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**15g a 20 Stück Nutella mit Portionspackungen für ein perfektes Frühstück**Nutella**€8.07**4.7★137 rev](https://www.amazon.de/dp/B0CTYS5SFH) [2**5x Ferrero Nutella World Glas Brotaufstrich Schokolade 25g**Ferrero**€8.04**4.8★35 rev](https://www.amazon.de/dp/B016SI3J64) [3**Ferrero Nutella Portionspackungen 40 x 15 g Nuss-Nougat-Creme Brotaufstrich Spenderbox für Frühstück Buffet und unterwegs**Ferrero**€15.23**4.1★179 rev](https://www.amazon.de/dp/B01N39SQMK) [4**Ferrero Nutella Brotaufstrich 120 Stk. je 15 g einzeln - 1 8 kg Vorrat - Mini-Format - für Frühstücksbuffet - glutenfrei**Nutella**€28.17**4.7★1,226 rev](https://www.amazon.de/dp/B07FGCW51N) [5**Genussleben Box mit 16 Mini Gläser je 25g Brotaufstrich Haselnusscreme vom Marktführer für Büro Familie Campen Zelten oder Unterwegs.**Genussleben**€25.51**4.4★82 rev](https://www.amazon.de/dp/B0BDYP85YX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Striefchen Gastgeschenk zur Taufe/Kommunion/Konfirmation - Nuss-Creme mit Personalisierung - 10er Set Mini Nutella Gläser mit personalisiertem Aufkleber Set (Fisch)**Striefchen**€18.99**6 rev3mo ago](https://www.amazon.de/dp/B0GTWHX4TT) [**Ferrero Knusper Box mit 74 Teilen in 6 Sorten mit Kinder Cards Nutella Biscuits Kinder Happy Hippo Nutella B-Ready und Giotto 1er Pack (1 x 1 8kg)**CAPTAIN PLAY**€36.84**46 rev1y ago](https://www.amazon.de/dp/B0DP18F68Y) [**15g a 20 Stück Nutella mit Portionspackungen für ein perfektes Frühstück**Nutella**€8.07**137 rev2y ago](https://www.amazon.de/dp/B0CTYS5SFH) [**40 x 15g Portionspackungen Nuss-Nugat-Creme für ein perfektes Frühstück - Ein Angebot von FISGUS by krass-shoppen-de**FisGus**€12.74**24 rev2y ago](https://www.amazon.de/dp/B0CFJRZ52J) [**Für ein leckeres perfektes Frühstück - 20 x 15g Portionspackungen Marken Nuss-Nugat-Creme - Ein Angebot von FISGUS by krass-shoppen-de**FisGus**€8.69**63 rev2y ago](https://www.amazon.de/dp/B0CFK2TZGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalisierte Namensetiketten für Nutella Gläser Schokoaufstrich Aufkleber Geschenkidee für Geburtstag Weihnachten Neujahr Feier (Happy Birthday)**DRNS**€6.41**4.1★**▲ 315%**](https://www.amazon.de/dp/B0G31M4Y4N) [**Striefchen Gastgeschenk zur Taufe/Kommunion/Konfirmation - Nuss-Creme mit Personalisierung - 10er Set Mini Nutella Gläser mit personalisiertem Aufkleber Set (Fisch)**Striefchen**€18.99**4.8★**▲ 130%**](https://www.amazon.de/dp/B0GTWHX4TT) [**5x Ferrero Nutella World Glas Brotaufstrich Schokolade 25g**Ferrero**€8.04**4.8★**▲ 98%**](https://www.amazon.de/dp/B016SI3J64) [**Genussleben Box mit 16 Mini Gläser je 25g Brotaufstrich Haselnusscreme vom Marktführer für Büro Familie Campen Zelten oder Unterwegs.**Genussleben**€25.51**4.4★**▲ 97%**](https://www.amazon.de/dp/B0BDYP85YX) [**NUTELLA EINZELPORTION 30 X 15 G**Nutella**€12.27**4.7★**▲ 62%**](https://www.amazon.de/dp/B00O8ZCQH8)
**~~View all trending →~~**
## **What buyers say about nutella geschenke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**30%
*“Super Lecker Nutella Artikel”*
**Geschenk Zweck**12%
*“Ideal für ein kleines Geschenk”*
**Qualität insgesamt**10%
*“Super Qualität”*
**beworben Vs Tatsächliches Produkt**10%
*“sieht genau aus wie auf dem Foto”*
**Preis-Leistungs-Verhältnis**9%
*“Tolles Angebot”*
**Gesamtgröße**9%
*“Passt perfekt aufs Glas”*
**Benutzerfreundlichkeit**6%
*“Ideal bei seltener Benutzung”*
**Portabilität**4%
*“Für den Urlaub war es also brauchbar”*
**Geschmack**3%
*“leckerer Originalgeschmack in kleiner Verpackung”*
**Korrekt Inhalt**1%
*“Schöneeinzelportionen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**25%
*“Teuer”*
**Gesamtgröße**18%
*“Kleine Portionen”*
**Geschmack insgesamt**14%
*“Hat nicht geschmeckt”*
**beworben Vs Tatsächliches Produkt**14%
*“Fake-Foto”*
**Umweltfreundlichkeit**7%
*“Umwelt tut es nicht gut”*
**Haltbarkeit**7%
*“Nicht noch Mal”*
## **Common questions**
- **Is nutella geschenke profitable to sell on Amazon Germany?**
- The niche generates €192K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nutella geschenke niche?**
- 8 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in nutella geschenke?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geschmack insgesamt. The return rate is 0.0%.
- **When does demand for nutella geschenke peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the nutella geschenke niche?**
- Listings span €5.28–€60.92; the average listing price is €17.50 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.
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