---
title: "Nutella 5kg — €199K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nutella-5kg"
last_updated: "2026-08-10T07:27:59.381Z"
locale: en
meta:
description: "Niche score 40/100 · €199K/yr market · 186K searches/yr · €24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €199K/yr market · 186K searches/yr · €24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutella 5kg — €199K/yr Amazon DE Niche (2026) - Flapen"
---
# **nutella 5kg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 13Conversion 53Competition 6Returns 100Price range 75Avg price 95Brand share 0Review moat 38Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.51–€46.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€199K**
€199K/yr · 186K searches
**Review moat**
**Okay****2,735.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nutella 5kg is a €199K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutella 5kg market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **€147K–€195K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Nutella85% - your surprise8% - Genial-Anders5% - Ferrero3%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -23.0% search growth over the last 90 days.
7K5KSpike '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nutella-5kg/trend)
## **Top nutella 5kg search terms**
- **nutella 5kg**126K/yr-23.0%2.7% conv. - **5kg nutella glas**14K/yr-3.8%0.6% conv. - **nutella 10kg**12K/yr-31.5%0.6% conv. - **nutella eimer**11K/yr-23.7%2.9% conv. - **nutella 3kg**9K/yr-19.8%5.8% conv. - **nutella glas xxl**6K/yr-31.4%0.5% conv. - **nutella xxl**4K/yr-24.0%2.5% conv. - **3kg nutella**3K/yr-23.0%3.5% conv. - **nutella eimer 20 kg**3K/yr-52.6%1.3% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nutella-5kg/search-terms)
## **Top nutella 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€40K40%€80K60%€119K80%€159K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)**Nutella**€22.83**4.6★8,315 rev](https://www.amazon.de/dp/B00LTT7YV4) [2**nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte**Nutella**€4.51**4.6★8,315 rev](https://www.amazon.de/dp/B01BBT8FLE) [3**Nutella Hazlenut Nutella 3kg**Nutella**€29.62**4.6★1,154 rev](https://www.amazon.de/dp/B07H1XXFPL) [4**Personalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)**your surprise**€19.90**4.4★329 rev](https://www.amazon.de/dp/B0CNPYY48W) [5**Personalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit**Genial-Anders**€27.70**3.7★7 rev](https://www.amazon.de/dp/B0BJL8DXWX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalisiertes Nutella-Glas - das Highlight für den Frühstückstisch Geburtstagsgeschenk für Männer & Frauen (750 Gramm personalisiertes Etikett)**your surprise**€19.90**329 rev2y ago](https://www.amazon.de/dp/B0CNPYY48W) [**Personalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit**Genial-Anders**€27.70**7 rev4y ago](https://www.amazon.de/dp/B0BJL8DXWX) [**Nutella Hazlenut Nutella 3kg**Nutella**€29.62**1,154 rev7y ago](https://www.amazon.de/dp/B07H1XXFPL) [**2x Ferrero Nutella Glas Brotaufstrich Schokolade 1000g**Ferrero**€20.33**107 rev9y ago](https://www.amazon.de/dp/B01NCB49Z8) [**nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte**Nutella**€4.51**8,315 rev10y ago](https://www.amazon.de/dp/B01BBT8FLE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalisierte Geschenke für Männer Frauen Geschenkidee mit Namen - Eiserne Reserve Gitterkäfig Nutella Glas (1 x 450 g) incl. Notsäge - Papa Mama Geburtstag Hochzeit**Genial-Anders**€27.70**3.7★**▲ 133%**](https://www.amazon.de/dp/B0BJL8DXWX) [**Nutella 6.6lb Tub by N/A**Nutella**€46.07**4.5★**▲ 59%**](https://www.amazon.de/dp/B00CA68U1I) [**nutella - Nuss-Nougat-Creme 1 Glas mit 750g leckere Haselnuss-Schoko-Creme als Aufstrich oder für Rezepte**Nutella**€4.51**4.6★**▲ 24%**](https://www.amazon.de/dp/B01BBT8FLE) [**nutella Nuss-Nougat-Creme im praktischen 3 kg Eimer cremiger Haselnuss-Schoko-Aufstrich für Brot Backenund Rezepte 1 Eimer (3000 g)**Nutella**€22.83**4.6★**▲ 10%**](https://www.amazon.de/dp/B00LTT7YV4) [**Nutella Hazlenut Nutella 3kg**Nutella**€29.62**4.6★**▼ 24%**](https://www.amazon.de/dp/B07H1XXFPL)
**~~View all trending →~~**
## **What buyers say about nutella 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**37%
*“Nutella schmeckt immer”*
**Geschenk Zweck**17%
*“Wird ein Geschenk”*
**Qualität insgesamt**11%
*“Top Qualität, super Preis”*
**Preis-Leistungs-Verhältnis**10%
*“super Preis”*
**beworben Vs Tatsächliches Produkt**6%
*“Alles wie beschrieben”*
**Gesamtgröße**6%
*“Passt”*
**Süße**3%
*“Supet”*
**Gesundheitliche Vorteile – insgesamt**2%
*“XXL sehr lecker und mega ungesund”*
**Geschmack**2%
*“Cremig, schokoladig und einfach lecker”*
**Backen**1%
*“Perfekt aufs Brot oder Brötchen – immer wieder gerne”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**31%
*“Der Preis ist zum umfallen”*
**Geschmack insgesamt**22%
*“Schmeckt eigentlich nur noch nach Zuckercreme, braun eingefärbt”*
**Qualität insgesamt**15%
*“mindere Qualität”*
**Süße**6%
*“Zucker”*
**Lagertemperatur**4%
*“Falsch gelagert und alt”*
**Haltbarkeit**4%
*“Nicht lange haltbar”*
**Geschmack**3%
*“kein Haselnussgeschmack”*
## **Common questions**
- **Is nutella 5kg profitable to sell on Amazon Germany?**
- The niche generates €199K/yr across 7 tracked products. 90-day search growth is -23.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nutella 5kg niche?**
- 4 brands and 49 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutella 5kg?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for nutella 5kg peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the nutella 5kg niche?**
- Listings span €4.51–€46.07; the average listing price is €24.42 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.
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