---
title: "Nougat — €250K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nougat"
last_updated: "2026-08-10T05:42:20.598Z"
locale: en
meta:
description: "Niche score 57/100 · €250K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €250K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nougat — €250K/yr Amazon DE Niche (2026) - Flapen"
---
# **nougat**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 8Conversion 51Competition 87Returns 100Price range 84Avg price 79Brand share 57Review moat 83Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****€1.74–€95.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****336.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€16.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€250K**
€250K/yr · 371K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, nougat is a €250K/yr Amazon Germany market (371K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nougat market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **€413K–€496K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **47%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**28%**
Top 20: 71%
**Open market**
**25%**
- Viba33% - Niederegger19% - ostprodukte-versand8% - Lindt6% - merci4% - Hachez4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nougat/trend)
## **Top nougat search terms**
- **nougat**131K/yr-33.5%4.3% conv. - **viba nougat**44K/yr-40.2%5.3% conv. - **nougat schokolade**38K/yr-31.3%5.5% conv. - **nougat pralinen**30K/yr-25.8%6.5% conv. - **nougat geschenkset**17K/yr-12.8%5.9% conv. - **schichtnougat**18K/yr-42.0%5.0% conv. - **viba**15K/yr-34.6%3.3% conv. - **lindt nougat**22K/yr-62.4%2.8% conv. - **nugat**11K/yr-30.9%3.8% conv. - **viba nougat geschenkset**8K/yr-31.1%6.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nougat/search-terms)
## **Top nougat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5K4%€10K6%€15K8%€20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viba Classic Nougat Stange 16 x 50 g Zartschmelzender Haselnussnougat mit 34% Haselnüssen Vorratspack**Viba**€23.73**4.7★427 rev](https://www.amazon.de/dp/B00F0L0APY) [2**5er Pack Viba Schicht-Nougat (5 x 40 g) Nougat hell-dunkel fein & zartschmelzend Nougatriegel**Viba**€8.65**4.5★363 rev](https://www.amazon.de/dp/B014HUTMGQ) [3**Viba Süße Geschenkbox 70 kleine Minis Nougat Geschenkpackung 700 g**Viba**€28.03**4.8★179 rev](https://www.amazon.de/dp/B08MWD95JJ) [4**Viba Edel Nougat Selection Classic Royal Schicht**ostprodukte-versand**€11.72**4.7★80 rev](https://www.amazon.de/dp/B07PH1CZJ3) [5**Niederegger Nougat-Herzen 125 g**Niederegger**€5.90**4.3★231 rev](https://www.amazon.de/dp/B095VY26Q5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente**Hachez**€4.90**14 rev10mo ago](https://www.amazon.de/dp/B0FR48TKQJ) [**Viba Nougat Creme Royal Palmölfrei 375 g Helle Haselnuss Nougat Creme mit 17% Haselnüssen & Bourbon Vanille cremiger Brotaufstrich Backen Dippen zart schmelzend & intensiv-nussig**Viba**€9.34**21 rev1y ago](https://www.amazon.de/dp/B0DT17H9S3) [**Viba Nougat Stangen/Riegel im Karton (20 x 40g Schicht-Riegel)**SWEET BUDDIES**€30.17**47 rev1y ago](https://www.amazon.de/dp/B0DPXJQRRB) [**Lindt Schokolade | Pralinés Nougat Schachtel | 125g | 12 Pralinen in zartschmelzenden Nuss-Nougat Kreationen in 7 Sorten | Pralinen-Schokoladen-Geschenk**Lindt**€8.44**31 rev2y ago](https://www.amazon.de/dp/B0F93WQ5N5) [**Monty Bojangles Magnificent Nougat Schokolade 9 Stück 135 g 9 Sorten Luxuriöse Italienische Spezialitäten aus Nougat 9 Geschmacksrichtungen Auswahl Italienische Süßigkeiten**Monty Bojangles**€10.50**103 rev3y ago](https://www.amazon.de/dp/B0C6MX36KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HACHEZ Glücksmomente Klassischer Nougat 112g 10 zartschmelzende Nougat Pralinés aus feinem Edelkakao einzeln verpackte Milchschokoladen Pralinen für besondere Genussmomente**Hachez**€4.90**4.5★**▲ 173%**](https://www.amazon.de/dp/B0FR48TKQJ) [**Niederegger Sahne Nougat 100g**Niederegger**€4.06**4.9★**▲ 141%**](https://www.amazon.de/dp/B0B4WS4RDQ) [**Niederegger | Nougat-Selektion | 1x 200g | Sorten Sahne Nuss Knusperwaffel & Schichtnougat | Umhüllt von Vollmilch-Schokolade | Nougat Präsent**Niederegger**€8.97**4.3★**▲ 134%**](https://www.amazon.de/dp/B0B4WQTJP8) [**Viba Goldbarren Schicht-Nougat 180 g | Block aus hellem & dunklem Haselnussnougat | Geschenkidee für Nougat-Liebhaber**Viba**€9.17**4.5★**▲ 115%**](https://www.amazon.de/dp/B0D3LJF12T) [**frankonia CHOCOLAT NO SUGAR ADDED Nougat Schokolade glutenfrei 100 g**frankonia CHOCOLAT**€1.87**4.5★**▲ 110%**](https://www.amazon.de/dp/B07RQMKJ5W)
**~~View all trending →~~**
## **What buyers say about nougat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**46%
*“YUMMY”*
**Qualität insgesamt**10%
*“Super Qualität”*
**Geschmack**8%
*“Super Geschmack”*
**Süße**8%
*“Franconua CHOCOLAT NO SUGAR”*
**Geschenk Zweck**6%
*“Hochwertige Pralinen – ideal zum Genießen oder Verschenken”*
**Preis-Leistungs-Verhältnis**4%
*“Preis/Leistung passt optimal”*
**beworben Vs Tatsächliches Produkt**2%
*“wie immer”*
**Weiches Gefühl**1%
*“Cremig”*
**Knusprigkeit**1%
*“Schön crunch”*
**Backen**1%
*“Leckeres Nougat - Zum Kuchenbacken fast zu schade”*
### **What buyers complain about **
**Geschmack insgesamt**14%
*“Schmeckt Null nach Nugat”*
**Preis-Leistungs-Verhältnis**12%
*“Klein und Teuer”*
**Lagertemperatur**10%
*“war komplett zerschmolzen”*
**Süße**8%
*“No Sugar heißt wohl doch Zucker”*
**Abgestanden/verfault/verwöhnt**6%
*“schmeckte sehr alt, ungenießbar”*
**Geschmack**5%
*“sind geschmacklich nicht vergleichbar”*
**Qualität insgesamt**4%
*“Für so eine Qualität dann doch zu teuer”*
**Hartes Gefühl**3%
*“ziemlich hard”*
**beworben Vs Tatsächliches Produkt**2%
*“Ganz schöne Irreführung zum Foto”*
**Gesamtgröße**2%
*“.allerdings mit 49 g auch winzig klein”*
## **Common questions**
- **Is nougat profitable to sell on Amazon Germany?**
- The niche generates €250K/yr across 55 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the nougat niche?**
- 26 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in nougat?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
- **When does demand for nougat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the nougat niche?**
- Listings span €1.74–€95.18; the average listing price is €16.52 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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