---
title: "Nescafe Frappe — €152K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nescafe-frappe"
last_updated: "2026-08-10T11:14:01.380Z"
locale: en
meta:
description: "Niche score 55/100 · €152K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €152K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nescafe Frappe — €152K/yr Amazon DE Niche (2026) - Flapen"
---
# **nescafe frappe**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 32Growth 94Conversion 78Competition 11Returns 100Price range 66Avg price 87Brand share 0Review moat 73Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+108.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€19.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****567.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€2.39–€39.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€152K**
€152K/yr · 101K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon Germany niche tracking, nescafe frappe is a €152K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nescafe frappe market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **€157K–€196K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- NESCAFÉ92% - KRÜGER5% - Hellenikos3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +108.3% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nescafe-frappe/trend)
## **Top nescafe frappe search terms**
- **nescafe frappe**55K/yr+80.9%7.6% conv. - **frappe**19K/yr+200.5%4.0% conv. - **frappe pulver**14K/yr+294.4%4.3% conv. - **nescafe frappe griechisch**4K/yr+296.7%3.2% conv. - **nescafe frappe eiskaffee pulver**9K/yr-39.8%8.1% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nescafe-frappe/search-terms)
## **Top nescafe frappe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€23K30%€46K45%€68K60%€91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCAFÉ Frappé Typ Iced-Coffee Frappé-Kaffeepulver mit Instant-Kaffee koffeinhaltig 1er Pack (1 x 275g)**NESCAFÉ**€3.32**3.9★2,213 rev](https://www.amazon.de/dp/B0015S39F4) [2**Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)**NESCAFÉ**€28.16**4.7★288 rev](https://www.amazon.de/dp/B07KY1WFVQ) [3**Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)**NESCAFÉ**€39.72**4.8★457 rev](https://www.amazon.de/dp/B07NF9BVHC) [4**Nescafé frappé Classic 200gr**NESCAFÉ**€17.29**4.8★1,078 rev](https://www.amazon.de/dp/B0002AZWX8) [5**NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)**NESCAFÉ**€5.29**4.3★168 rev](https://www.amazon.de/dp/B0F8K35DDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)**NESCAFÉ**€5.29**168 rev1y ago](https://www.amazon.de/dp/B0F8K35DDK) [**Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)**NESCAFÉ**€39.72**457 rev7y ago](https://www.amazon.de/dp/B07NF9BVHC) [**Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)**NESCAFÉ**€28.16**288 rev7y ago](https://www.amazon.de/dp/B07KY1WFVQ) [**2x 200g Nescafe Frappe Classic Spar Doppel Pack griechischer Eis Kaffee Greek Coffee 2 Dosen + Probiersachet Olivenöl 10ml von Kreta**Hellenikos**€28.53**75 rev8y ago](https://www.amazon.de/dp/B0744MFQX9) [**KRÜGER Family Eiskaffee Classic 275g Dose**KRÜGER**€2.39**164 rev15y ago](https://www.amazon.de/dp/B004TQDZ30)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KRÜGER Family Eiskaffee Classic 275g Dose**KRÜGER**€2.39**4.1★**▲ 72%**](https://www.amazon.de/dp/B004TQDZ30) [**Nescaf frapp Dose 8er Pack 2200g**NESCAFÉ**€32.27**4.2★**▲ 44%**](https://www.amazon.de/dp/B000RW1M9E) [**Nescafe Classic Frappe 2x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (400 g)**NESCAFÉ**€28.16**4.7★**▲ 34%**](https://www.amazon.de/dp/B07KY1WFVQ) [**Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)**NESCAFÉ**€39.72**4.8★**— 2%**](https://www.amazon.de/dp/B07NF9BVHC) [**2x 200g Nescafe Frappe Classic Spar Doppel Pack griechischer Eis Kaffee Greek Coffee 2 Dosen + Probiersachet Olivenöl 10ml von Kreta**Hellenikos**€28.53**4.6★**— 4%**](https://www.amazon.de/dp/B0744MFQX9)
**~~View all trending →~~**
## **What buyers say about nescafe frappe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**42%
*“Schmeckt lecker”*
**Süße**11%
*“Sehr süß”*
**Qualität insgesamt**11%
*“Super Produkt”*
**Geschmack**10%
*“Super Geschmack”*
**Preis-Leistungs-Verhältnis**5%
*“Vorrat aufgefüllt der Preis war auch ok”*
**Löslichkeit**2%
*“Solider löslicher Kaffee”*
**Frische**2%
*“Erfrischend nicht nur im”*
**Koffeingehalt**2%
*“Der Nescafé Frappé Typ Iced Coffee ist eine richtig gute Wahl für alle, die schnell und unkompliziert einen erfrischenden Kaffee genießen wollen”*
**Brock/Klump/Sammlung**2%
*“Das Pulver löst sich gut auf”*
**Kochanleitung**2%
*“schnell zubereitet und einfach nur köstlich”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Schmeckt nicht nach Karamell”*
**Geschmack**16%
*“Geschmack absolut unbefriedigend”*
**Süße**15%
*“Zu süß”*
**Preis-Leistungs-Verhältnis**7%
*“Versand etwas teuer”*
**Pulverisiert/zerbröselt**3%
*“Das ganze Pulver war im Karton”*
**Kontamination**3%
*“Das Pulver verteilte sich im Paket”*
**Künstliche Süßstoffe**3%
*“Das Produkt besteht zum Großteil aus Zucker”*
**Gesamtgröße**2%
*“Die Packung ist deutlich kleiner geworden”*
**Geruch**2%
*“Schon beim Öffnen riecht es merkwürdig anders aus der Dose”*
**Kochanleitung**2%
*“das neue Rezept geht gewaltig nach hinten los!”*
## **Common questions**
- **Is nescafe frappe profitable to sell on Amazon Germany?**
- The niche generates €152K/yr across 8 tracked products. 90-day search growth is +108.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nescafe frappe niche?**
- 3 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nescafe frappe?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for nescafe frappe peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the nescafe frappe niche?**
- Listings span €2.39–€39.72; the average listing price is €19.62 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.
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