---
title: "nescafe 2 in 1 sticks — €353K/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nescafe-2-in-1-sticks"
last_updated: "2026-07-21T06:44:13.108Z"
locale: en
meta:
description: "nescafe 2 in 1 sticks shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "nescafe 2 in 1 sticks shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "nescafe 2 in 1 sticks — €353K/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **nescafe 2 in 1 sticks**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 45Conversion 77Competition 69Returns 100Price range 66Avg price 65Brand share 6Review moat 75Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****508.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€2.04–€39.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€13.83**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€353K**
€353K/yr · 345K searches
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nescafe 2 in 1 sticks is a €353K/yr Amazon Germany market (345K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€346K–€415K**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**1%**
- NESCAFÉ67% - Jacobs15% - KRÜGER12% - Mount Hagen1% - STARBUCKS1% - Genussleben1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nescafe-2-in-1-sticks/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€18K10%€35K15%€53K20%€71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCAFÉ 3in1 XXL Pack Getränkepulver-Sticks mit löslichem Bohnenkaffee Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen 1er Pack (30 Sticks à 16 5g)**NESCAFÉ**€5.75**4.6★398 rev](https://www.amazon.de/dp/B0FDKYLMBF) [2**NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)**NESCAFÉ**€14.25**4.6★282 rev](https://www.amazon.de/dp/B0DWBG1PQT) [3**KRÜGER Family 2 in 1 Instant Kaffee Sticks mit löslichem Kaffee & Kaffeeweißer 10 Sticks (14g)**KRÜGER**€2.49**4.5★217 rev](https://www.amazon.de/dp/B07NS69JDY) [4**NESCAFÉ CLASSIC löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 200g)**NESCAFÉ**€7.70**4.6★1,254 rev](https://www.amazon.de/dp/B001T6YFJQ) [5**NESCAFÉ Classic Sticks löslicher Bohnenkaffee 1er Pack (á 10 x 2g)**NESCAFÉ**€2.04**4.5★996 rev](https://www.amazon.de/dp/B082VP1JNJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.04**202 rev5mo ago](https://www.amazon.de/dp/B0GLYN6VV2) [**NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.06**192 rev5mo ago](https://www.amazon.de/dp/B0GLYY3BCY) [**NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.05**196 rev5mo ago](https://www.amazon.de/dp/B0GLZ2KK67) [**NESCAFÉ 3-in-1 Getränkepulver-Sticks löslicher Bohnenkaffee mit Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 8er Pack (8 x 10 Sticks à 15 5g)**NESCAFÉ**€17.31**55 rev6mo ago](https://www.amazon.de/dp/B0GGHYFXPZ) [**Jacobs Krönung löslicher Bohnenkaffee als Stick Instant Kaffee 12 x 20 Einzelportion à 1 8 g für 240 Getränke**Jacobs**€32.44**530 rev10mo ago](https://www.amazon.de/dp/B0FN862RPM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.04**4.4★**▲ 249%**](https://www.amazon.de/dp/B0GLYN6VV2) [**NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.06**4.4★**▲ 225%**](https://www.amazon.de/dp/B0GLYY3BCY) [**NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche**NESCAFÉ**€5.05**4.5★**▲ 216%**](https://www.amazon.de/dp/B0GLZ2KK67) [**NESCAFÉ 3-in-1 Getränkepulver-Sticks löslicher Bohnenkaffee mit Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 8er Pack (8 x 10 Sticks à 15 5g)**NESCAFÉ**€17.31**4.4★**▲ 213%**](https://www.amazon.de/dp/B0GGHYFXPZ) [**Nescafe Classic Frappe 3x 200 g Instantkaffee Eiskaffee griechischer Kaffee Frappé Greece (600 g)**NESCAFÉ**€39.72**4.8★**▲ 100%**](https://www.amazon.de/dp/B07NF9BVHC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**40%
*“Super schmeckt”*
**Geschmack**12%
*“Espressokonzentrat mit Vanille Flavor”*
**Koffeingehalt**7%
*“Bestens für ice Coffee geeignet”*
**Benutzerfreundlichkeit**6%
*“Einfache Handhabe”*
**Preis-Leistungs-Verhältnis**5%
*“Preis-Leistung super”*
**Süße**5%
*“Smarte Vanille-Note: Nicht zu klebrig-süß”*
**Löslichkeit**4%
*“Solider löslicher Kaffee”*
**Qualität insgesamt**3%
*“Super Produkt”*
**Portabilität**2%
*“Ideal fürs Büro, auf Reisen oder wenn es morgens schnell gehen muss”*
**beworben Vs Tatsächliches Produkt**2%
*“wie erwartet gut”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**17%
*“Einziges Manko der Preis”*
**Geschmack insgesamt**13%
*“Schmeckt nicht”*
**Süße**10%
*“nicht so süß”*
**Geschmack**6%
*“Kaum caramel Geschmack”*
**beworben Vs Tatsächliches Produkt**3%
*“Irreführend”*
**Bitter**2%
*“bitter”*
**Künstliche Süßstoffe**2%
*“Zuckerbrühe, kein Kaffee”*
**Inhaltsstoffe – insgesamt**2%
*“Inhaltsstoffe sind in absteigender Menge gelistet”*
**Verdünnt/wässrig**2%
*“Extrem verdünnt für ein Konzentrat, ich bin nur am nachkippen, verglichen mit dem Konzentrat der Drogerie des Vertrauens das jetzt wieder erhältlich ist ein absoluter Witz, v. a. bei dem Preis.”*
**Abgestanden/verfault/verwöhnt**2%
*“Ol”*
## **Common questions**
- **Is nescafe 2 in 1 sticks profitable to sell on Amazon Germany?**
- The niche generates €353K/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the nescafe 2 in 1 sticks niche?**
- 7 brands and 48 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in nescafe 2 in 1 sticks?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.1%.
- **When does demand for nescafe 2 in 1 sticks peak?**
- Demand peaks in Mar; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the nescafe 2 in 1 sticks niche?**
- Listings span €2.04–€39.72; the average listing price is €13.83 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)