---
title: "Nelken — €253K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/nelken"
last_updated: "2026-08-10T02:40:57.198Z"
locale: en
meta:
description: "Niche score 45/100 · €253K/yr market · 264K searches/yr · €9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €253K/yr market · 264K searches/yr · €9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nelken — €253K/yr Amazon DE Niche (2026) - Flapen"
---
# **nelken**
**Skip it**
Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 2Conversion 88Competition 38Returns 100Price range 21Avg price 29Brand share 46Review moat 78Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****448.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€253K**
€253K/yr · 264K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€9.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****€1.96–€18.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-46.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, nelken is a €253K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nelken market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€284K–€378K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**17%**
- Alpi Nature26% - Ostmann18% - The Worldwide Mint12% - Biojoy11% - vom-Achterhof10% - Hanse&Pepper Gewürzkontor6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/nelken/trend)
## **Top nelken search terms**
- **nelken**120K/yr-42.6%7.5% conv. - **nelken ganz**66K/yr-66.6%10.0% conv. - **gewürznelken**28K/yr-34.0%10.0% conv. - **clove**14K/yr-19.1%1.2% conv. - **cloves**15K/yr-29.2%5.3% conv. - **nelke**11K/yr-40.8%4.8% conv. - **nelken gewürz**5K/yr-49.3%5.1% conv. - **gewürznelken kaufen**5K/yr-46.7%10.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/nelken/search-terms)
## **Top nelken products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€13K10%€25K15%€38K20%€51K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ostmann Gewürze - Nelken ganz | Zum Würzen von Marinaden Saucen und Glühwein | Zum Nachfüllen der Streudose | Wiederverschließbare Verpackung | 35 g im Beutel**Ostmann**€1.96**4.7★1,511 rev](https://www.amazon.de/dp/B0012X43HA) [2**Alpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein**Alpi Nature**€3.33**4.7★613 rev](https://www.amazon.de/dp/B0FN7Q6N99) [3**Alpi Nature Nelken ganz BIO 125g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein**Alpi Nature**€7.64**4.7★613 rev](https://www.amazon.de/dp/B09SF2VLZ9) [4**Biojoy BIO-Nelken ganz (250 g) Gewürznelken getrocknet ohne Zusätze (Syzygium aromaticum)**Biojoy**€13.00**4.7★731 rev](https://www.amazon.de/dp/B08XVT2G49) [5**Ganze Nelken | (400G / 14.10 oz) | Premium Qualität | Sonnengertrocknet | Indonesisch | Glutenfrei | Nicht GVO | Keine Zusatzstoffe | Keine Konservierungsstoffe**The Worldwide Mint**€12.14**4.7★376 rev](https://www.amazon.de/dp/B09YDH9RWX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grocer Planet - Nelken (200g) | Natürlich | Intensiv und Duftend**GROCER PLANET**€8.44**40 rev7mo ago](https://www.amazon.de/dp/B0G35F8W57) [**Alpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein**Alpi Nature**€3.33**613 rev10mo ago](https://www.amazon.de/dp/B0FN7Q6N99) [**Prymat Gewürznelken ganz getrocknet zum Kochen Backen & Glühwein 280 g**Prymat**€12.36**16 rev1y ago](https://www.amazon.de/dp/B0FG7QYPZ2) [**Fuchs Professional - Nelken ganz | Gewürznelken für Rotkohl Weihnachtsgebäck oder Glühwein | Profi-Qualität für Großverbraucher | 0 6 kg im recyclebaren Beutel**Fuchs Professional**€18.45**63 rev1y ago](https://www.amazon.de/dp/B0F1V9TRZ4) [**Gourmetia Nelken ganz (250g) Gewürznelken Premium intensiv und aromatisch handverlesen 100% naturrein**Gourmetia**€8.66**204 rev1y ago](https://www.amazon.de/dp/B0DFMHVQCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alpi Nature Nelken ganz BIO 25g Gewürznelken ganz Nelken Gewürz zum Kochen Backen Chai Tee Glühwein**Alpi Nature**€3.33**4.7★**▲ 340%**](https://www.amazon.de/dp/B0FN7Q6N99) [**Grocer Planet - Nelken (200g) | Natürlich | Intensiv und Duftend**GROCER PLANET**€8.44**4.8★**▲ 209%**](https://www.amazon.de/dp/B0G35F8W57) [**Ganze Nelken I Premium-Qualität I Sonnengetrocknet in Bio-Umgebung | Indonesisch | 200 g**The Worldwide Mint**€7.53**4.7★**▲ 163%**](https://www.amazon.de/dp/B0BDG61DVF) [**Malinowe Nelken 500g AROMATISCH DUFTEND**Malinowe**€15.12**4.6★**▲ 93%**](https://www.amazon.de/dp/B0CTQ9D1JX) [**Biojoy BIO-Nelken ganz (250 g) Gewürznelken getrocknet ohne Zusätze (Syzygium aromaticum)**Biojoy**€13.00**4.7★**▲ 83%**](https://www.amazon.de/dp/B08XVT2G49)
**~~View all trending →~~**
## **What buyers say about nelken**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**42%
*“Super Produkt”*
**Geruch**13%
*“Super Qualität und ein wahnsinniges Aroma”*
**Frische**9%
*“Top Qualität, Frisch”*
**Vegan/Biologisch**8%
*“Riecht sehr angenehm super Bio Produkt”*
**Geschmack insgesamt**8%
*“Sind lecker”*
**Preis-Leistungs-Verhältnis**5%
*“jeden Euro wert”*
**Geschmack**5%
*“Die Nelken sind äusserst aromatisch”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Gesundheit”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt hält, was es verspricht”*
**Würzigkeit**2%
*“angenehm würzig”*
### **What buyers complain about **
**Qualität insgesamt**19%
*“Minderwertige Ware”*
**Geruch**12%
*“kein Aroma, bitter”*
**Geschmack insgesamt**10%
*“Nelken Geschmack, gleich Null”*
**Gesamtgröße**7%
*“Ziemlich große Gewürznelken”*
**beworben Vs Tatsächliches Produkt**6%
*“Mengenangaben irreführend”*
**Preis-Leistungs-Verhältnis**6%
*“top, wenn auch sehr teuer”*
**Benutzerfreundlichkeit**6%
*“Unwirksam unbrauchbar”*
**Geschmack**4%
*“kaum Geschmack”*
**Abgestanden/verfault/verwöhnt**3%
*“Die Nelken war einfach zu alt,zu trocken”*
**Feucht/Trocken**2%
*“Leider viel zu trocken”*
## **Common questions**
- **Is nelken profitable to sell on Amazon Germany?**
- The niche generates €253K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the nelken niche?**
- 14 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in nelken?**
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for nelken peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the nelken niche?**
- Listings span €1.96–€18.45; the average listing price is €9.45 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.
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