---
title: "Mutti Tomaten — €157K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mutti-tomaten"
last_updated: "2026-08-10T06:19:52.565Z"
locale: en
meta:
description: "Niche score 50/100 · €157K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €157K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mutti Tomaten — €157K/yr Amazon DE Niche (2026) - Flapen"
---
# **mutti tomaten**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 33Growth 21Conversion 67Competition 25Returns 100Price range 76Avg price 95Brand share 0Review moat 94Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****128.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€1.77–€56.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€157K**
€157K/yr · 104K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, mutti tomaten is a €157K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mutti tomaten market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€377K–€503K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Mutti50% - Italian Gourmet E.R.49% - Univer1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -7.6% search growth over the last 90 days.
3K2KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mutti-tomaten/trend)
## **Top mutti tomaten search terms**
- **mutti tomaten**49K/yr-8.8%1.6% conv. - **mutti**31K/yr-10.1%1.4% conv. - **mutti tomatensauce**18K/yr+0.2%2.1% conv. - **mutti polpa**6K/yr-3.1%1.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mutti-tomaten/search-terms)
## **Top mutti tomaten products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€31K30%€47K40%€63K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g**Italian Gourmet E.R.**€56.95**4.6★30 rev](https://www.amazon.de/dp/B0CWLR25RY) [2**MUTTI Paket - Pomodorini Ciliegini / Kirschtomaten (6 x 400g) + Pomodori Pelati / Schältomaten (6 x 400g) + Polpa/Feinstes Tomatenfleisch (6 x 400g)**Mutti**€29.07**4.5★236 rev](https://www.amazon.de/dp/B0771XKW39) [3**Mutti Passata di Pomodoro 12x700g 8 4 kg fruchtiges Tomatenpüree aus 100% italienischen Tomaten samtig und kochfertig für Sugo Pizza Suppen + Italian Gourmet polpa**Italian Gourmet E.R.**€29.23**4.3★40 rev](https://www.amazon.de/dp/B0BTJ5CW7R) [4**Mutti Tomatenkonzentrat 200 g**Mutti**€1.77**4.7★373 rev](https://www.amazon.de/dp/B08L4DJHVP) [5**Mutti Tomatenpüree Basilico 680 ml Flasche**Mutti**€2.33**4.4★232 rev](https://www.amazon.de/dp/B005PXJ26A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Univer Original Passierte Tomaten 6x330g - Kochfertig Ohne Verdünnen - Passata Fein Passiert - Ohne Künstliche Zusatzstoffe - Allergenrei - Perfekt für Ungarische & Italienische Küche**Univer**€10.32**5 rev5mo ago](https://www.amazon.de/dp/B0GHP7FRZ1) [**Mutti Tomaten-Mix Pelati & Polpa 48 × 400 g (19 2 kg): 24× ganze geschälte Tomaten + 24× fein gehackte 100% italienisch für Sugo Pizza & Ofengerichte + Italian Gourmet polpa**Italian Gourmet E.R.**€56.25**3 rev1y ago](https://www.amazon.de/dp/B0DYDRQWBC) [**Mutti polpa di Pomodoro Tomatenpulpe Tomaten sauce 100% Italienisch 48x 210g dose + Italian gourmet Polpa**Italian Gourmet E.R.**€47.31**1 rev1y ago](https://www.amazon.de/dp/B0DYGDJQCB) [**Mutti Polpa Feinstes Tomatenfruchtfleisch in Stücken 100% italienische Tomaten aus Parma aromatisch & vielseitig für Pizza Pasta Saucen schonend 48x dose 400 g + Italian Gourmet polpa 400g**Italian Gourmet E.R.**€56.95**30 rev2y ago](https://www.amazon.de/dp/B0CWLR25RY) [**Tomatenketchup -aus italienischen Tomaten- Mutti 300g**Mutti**€6.15**178 rev2y ago](https://www.amazon.de/dp/B0CFVHW5SS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mutti Pasta Sauce Arrabbiata**Mutti**€17.97**4.1★**▲ 198%**](https://www.amazon.de/dp/B08CL2BMW7) [**Univer Original Passierte Tomaten 6x330g - Kochfertig Ohne Verdünnen - Passata Fein Passiert - Ohne Künstliche Zusatzstoffe - Allergenrei - Perfekt für Ungarische & Italienische Küche**Univer**€10.32**4.8★**▲ 176%**](https://www.amazon.de/dp/B0GHP7FRZ1) [**Mutti Tomatenkonserve San Marzano 1 x 400 g Abtropfgewicht 1 x 260 g**Mutti**€3.04**4.0★**▲ 62%**](https://www.amazon.de/dp/B088GQFBPP) [**Mutti Pizza Sauce gewürzt 4er Pack (4 x 400 g)**Mutti**€9.84**4.6★**▲ 60%**](https://www.amazon.de/dp/B007ZLI3LU) [**Mutti Tomaten Mix Vorratspack 24x400g Pelati Polpa Cherrytomaten im eigenen Saft Dose 100% italienische Tomaten für Saucen Pizza Pasta Italian Gourmet polpa**Italian Gourmet E.R.**€33.58**4.2★**▲ 48%**](https://www.amazon.de/dp/B0FLFCFMN6)
**~~View all trending →~~**
## **What buyers say about mutti tomaten**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Beste Soße der Welt”*
**Qualität insgesamt**22%
*“Super produkt”*
**Geschmack**10%
*“Aromatisch”*
**Preis-Leistungs-Verhältnis**9%
*“jeden Cent wert”*
**Würzigkeit**3%
*“Die beste Tomatensauce”*
**Süße**3%
*“Fruchtig”*
**Frische**2%
*“Intensiv”*
**Kochanleitung**2%
*“Hat sich bewährt, verwende ich für Spaghetti, Lasagne und diverse Eintöpfe”*
**Benutzerfreundlichkeit**1%
*“Leicht zu verfeinern”*
**beworben Vs Tatsächliches Produkt**1%
*“Wie angeboten”*
### **What buyers complain about **
**Qualität insgesamt**44%
*“Offensichtlich Ausschuss Ware”*
**Preis-Leistungs-Verhältnis**33%
*“Also Vorsicht, vor vermeintlich günstigen Angeboten”*
## **Common questions**
- **Is mutti tomaten profitable to sell on Amazon Germany?**
- The niche generates €157K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mutti tomaten niche?**
- 3 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mutti tomaten?**
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **What does it cost to enter the mutti tomaten niche?**
- Listings span €1.77–€56.95; the average listing price is €25.13 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.
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