---
title: "Mre — €185K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mre"
last_updated: "2026-08-10T04:56:09.466Z"
locale: en
meta:
description: "Niche score 50/100 · €185K/yr market · 340K searches/yr · €42.88 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €185K/yr market · 340K searches/yr · €42.88 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mre — €185K/yr Amazon DE Niche (2026) - Flapen"
---
# **mre**
**Worth a look**
Shows low returns (0.1%), but weak search conversion (1.3%) keeps it on the watch list.
Market size 37Growth 17Conversion 16Competition 58Returns 99Price range 55Avg price 95Brand share 33Review moat 74Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€42.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****537.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€9.44–€163.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€185K**
€185K/yr · 340K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, mre is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mre market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€172K–€214K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **32%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**85%**
Top 20: 97%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**12%**
- Feddeck49% - MRE23% - MRE-97% - Rationbox4% - BDH3% - Tactical Foodpack3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mre/trend)
## **Top mre search terms**
- **epa**80K/yr-1.4%0.6% conv. - **epa bundeswehr**84K/yr-17.3%1.4% conv. - **mre**81K/yr-12.1%0.5% conv. - **mre meal ready to eat**24K/yr+30.2%0.5% conv. - **bundeswehr epa**9K/yr-12.7%1.5% conv. - **epa us army**8K/yr+0.2%0.7% conv. - **bundeswehr essen**8K/yr-35.0%0.4% conv. - **mre us army**12K/yr-67.8%1.1% conv. - **militär essen**6K/yr-33.5%0.2% conv. - **epa paket**5K/yr+1.3%0.4% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mre/search-terms)
## **Top mre products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€9K10%€19K15%€28K20%€37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bundeswehr EPa Typ I Cevapcici | Einmannpackung Tagesration Bundeswehr Standard | Originalartikel & BW-Qualität | ca. 1.800 kcal | Notverpflegung für Outdoor Krisenvorsorge & Camping**Feddeck**€22.14**4.4★772 rev](https://www.amazon.de/dp/B00YWVFKUI) [2**Bundeswehr EPa Typ II Jägertopf Einmannpackung Tagesration wie Bundeswehr EPA**Feddeck**€22.74**4.4★731 rev](https://www.amazon.de/dp/B00VZZCKCA) [3**MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menüs (Chili with Beans)**MRE**€25.65**4.0★44 rev](https://www.amazon.de/dp/B01KZJGY64) [4**MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor**MRE-9**€133.08**4.7★217 rev](https://www.amazon.de/dp/B0CKJ1G7GD) [5**MRE US Meal Ready to Eat Army Ration EPA Verschiedene Menu (Chicken Chunks White Cooked)**MRE**€23.25**4.0★40 rev](https://www.amazon.de/dp/B01L0GRMOE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**72 Stunden Notverpflegungs-Fluchtpaket (EU Empfehlung) Das EPA**Rationbox**€41.39**0 rev3mo ago](https://www.amazon.de/dp/B0GPR92KDX) [**MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor**MRE-9**€133.08**217 rev10mo ago](https://www.amazon.de/dp/B0CKJ1G7GD) [**Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose**BDH**€64.79**398 rev1y ago](https://www.amazon.de/dp/B09HGM59S3) [**Tactical Foodpack Sixpack Oscar (6 Mahlzeiten) - Gefriergetrocknete Mahlzeiten I zum Verzehr bereit I MRE I Survival I Outdoor Nahrung I Trekking Nahrung I Expedition I Office**Tactical Foodpack**€56.33**45 rev1y ago](https://www.amazon.de/dp/B0DSW84QRG) [**Bundeswehr EPa Typ 10 Tagesration - Chili con Carne Notfallnahrung**Feddeck**€19.95**39 rev1y ago](https://www.amazon.de/dp/B0DD7QJ9KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**72 Stunden Notverpflegungs-Fluchtpaket (EU Empfehlung) Das EPA**Rationbox**€41.39**0.0★**▲ 389%**](https://www.amazon.de/dp/B0GPR92KDX) [**MRE (Meals Ready-to-Eat) Genuine US Military Surplus with Menu Selections 09 Beef Stew by Western Frontier**--**€24.91**3.6★**▲ 152%**](https://www.amazon.de/dp/B00YBC2D80) [**EPa Langzeit Typ 47- Nudeln mit Bolognese-Soße -Zitronenkuchen- Landmettwurst**Feddeck**€32.49**4.5★**▲ 97%**](https://www.amazon.de/dp/B01MRN7X75) [**Tactical Foodpack Sixpack Oscar (6 Mahlzeiten) - Gefriergetrocknete Mahlzeiten I zum Verzehr bereit I MRE I Survival I Outdoor Nahrung I Trekking Nahrung I Expedition I Office**Tactical Foodpack**€56.33**4.7★**▲ 78%**](https://www.amazon.de/dp/B0DSW84QRG) [**MREs (Meals Ready-to-Eat) Genuine U.S. Military Surplus (1 Pack) Assorted Flavor by MRE**Ammo Can Man**€25.44**4.2★**▲ 64%**](https://www.amazon.de/dp/B009ZIDU0U)
**~~View all trending →~~**
## **What buyers say about mre**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**46%
*“Lecker Kekse”*
**beworben Vs Tatsächliches Produkt**7%
*“So wie beschrieben”*
**Qualität insgesamt**6%
*“Gute Ware”*
**Preis-Leistungs-Verhältnis**6%
*“Produkt zu einem fairen Preis”*
**Kochanleitung**6%
*“Zubereitung”*
**Ernährungs Gehalt**5%
*“toller Mahlzeiten Pack”*
**Gesamtgröße**4%
*“Passt”*
**Backen**4%
*“Lecker Kekse”*
**Haltbarkeit**3%
*“da sie eine sehr lange Haltbarkeit hat”*
**Geschmack**2%
*“Geschmacklich super”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**39%
*“Teuer”*
**Geschmack**9%
*“Mit Vitaminen, Geschmack etwas fad”*
**Pulverisiert/zerbröselt**7%
*“zerbröselte Panzerplatten”*
**beworben Vs Tatsächliches Produkt**7%
*“Auch wenn ich in der Produktbeschreibung keine Angabe zum MHD gefunden habe, dann finde ich ein EPA mit Haltbarkeit von einem Jahr schon grenzwertig”*
**Dicke**7%
*“sehr dünnes Blech”*
**Textur/Konsistenz – insgesamt**4%
*“das Produkt ist sehr bröckelig.”*
**Zertifizierungen**4%
*“Weit weniger Inhalt als in einem originalen EPA”*
**Verdauungsstörungen**2%
**Inhaltsstoffe – insgesamt**2%
*“liegt zumindest die Vermutung nahe, dass wir einen der Inhaltsstoffe nicht gut vertragen haben.”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**75%
**Feucht/Trocken**25%
## **Common questions**
- **Is mre profitable to sell on Amazon Germany?**
- The niche generates €185K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mre niche?**
- 12 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in mre?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Pulverisiert/zerbröselt. The return rate is 0.1%.
- **When does demand for mre peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the mre niche?**
- Listings span €9.44–€163.40; the average listing price is €42.88 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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