---
title: "Mohn — €59K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mohn"
last_updated: "2026-08-10T08:25:20.960Z"
locale: en
meta:
description: "Niche score 39/100 · €59K/yr market · 98K searches/yr · €6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €59K/yr market · 98K searches/yr · €6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mohn — €59K/yr Amazon DE Niche (2026) - Flapen"
---
# **mohn**
**Skip it**
Soft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 87Competition 15Returns 100Price range 18Avg price 17Brand share 38Review moat 91Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****173.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****€1.94–€17.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€6.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€59K**
€59K/yr · 98K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, mohn is a €59K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mohn market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€36K–€49K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **64%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**14%**
- Davert35% - RUF25% - Malinowe11% - GymBeam7% - Monte Nativo5% - Quast Meerrettich4% - Open — no brand owns it (5 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -30.0% search growth over the last 90 days.
3K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mohn/trend)
## **Top mohn search terms**
- **mohn**38K/yr-18.1%4.6% conv. - **mohn zum backen**24K/yr-40.6%7.0% conv. - **blaumohn**7K/yr-13.1%4.6% conv. - **gemahlener mohn**11K/yr-36.0%5.2% conv. - **mohn gemahlen**10K/yr-54.7%4.3% conv. - **mohn gemahlen zum backen**5K/yr-17.5%3.2% conv. - **backmohn**3K/yr-33.6%3.5% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mohn/search-terms)
## **Top mohn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€18K40%€24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davert Blaumohn 250 g (1 Stück)**Davert**€4.17**4.7★413 rev](https://www.amazon.de/dp/B08DDSCCHX) [2**RUF Dampfmohn fein gemahlener Blaumohn für Kuchen und Desserts wie Mohn-Schnecken oder Mohn-Streuselkuchen backfertig und sofort einsatzbereit 200g**RUF**€2.68**4.6★106 rev](https://www.amazon.de/dp/B0D79CM474) [3**Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität**Malinowe**€10.42**4.3★89 rev](https://www.amazon.de/dp/B0BYDLPPF1) [4**GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g**GymBeam**€3.50**4.8★22 rev](https://www.amazon.de/dp/B0DN212SJK) [5**Blaumohn Monte Nativo (500g) - Mohn zum Backen - Mohnsamen ideal zum Mohnback - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack**Monte Nativo**€8.32**4.7★261 rev](https://www.amazon.de/dp/B0CST6DHGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO**The Worldwide Mint**€4.44**32 rev5mo ago](https://www.amazon.de/dp/B0C9QN1KVC) [**Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen**Alpi Nature**€4.58**915 rev11mo ago](https://www.amazon.de/dp/B0FN4SMC3P) [**Blaumohn | ganze Mohnsamen zum Backen | 100% natürlich ohne Zusätzen | 800 g**Quast Meerrettich**€4.63**13 rev1y ago](https://www.amazon.de/dp/B0DQ1NWV8K) [**GymBeam Blauer Mohn - Mohn zum Backen ganze ölige Samen reich an Ballaststoffen & Protein traditionelles Grundnahrungsmittel ideal für Desserts Smoothies & vegane Milch 500 g**GymBeam**€3.50**22 rev1y ago](https://www.amazon.de/dp/B0DN212SJK) [**Kitchin Mohnsamen (0.2 kg)**Kitchin**€1.94**6 rev1y ago](https://www.amazon.de/dp/B0DGL4RXSM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blaumohn 200g | Blaue Mohnsamen in Premium Qualität | Ideal zum Backen & Kochen | Ganze Mohnsaaten | 100% Natürlich Vegan & Glutenfrei | Ohne Zusätze & Non-GMO**The Worldwide Mint**€4.44**4.5★**▲ 390%**](https://www.amazon.de/dp/B0C9QN1KVC) [**Alpi Nature Mohnsamen 125g Blaumohn Samen ganz Mohn Samen ganz zum Backen und Mohnkuchen**Alpi Nature**€4.58**4.6★**▲ 252%**](https://www.amazon.de/dp/B0FN4SMC3P) [**Davert Blaumohn 250 g (1 Stück)**Davert**€4.17**4.7★**▲ 32%**](https://www.amazon.de/dp/B08DDSCCHX) [**Kitchin Mohnsamen (0.2 kg)**Kitchin**€1.94**5.0★**— 10%**](https://www.amazon.de/dp/B0DGL4RXSM) [**Malinowe BLAUMOHN 1kg Blauer Mohn Exzellente Qualität**Malinowe**€10.42**4.3★**— 9%**](https://www.amazon.de/dp/B0BYDLPPF1)
**~~View all trending →~~**
## **What buyers say about mohn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Backen**40%
*“Verbacken wirklich lecker”*
**Qualität insgesamt**34%
*“Super Ware”*
**Geschmack insgesamt**8%
*“Lecker”*
**Gesundheitliche Vorteile – insgesamt**4%
*“BLAUMOHNSAMEN sparsames Essen”*
**Preis-Leistungs-Verhältnis**4%
*“Außerdem liegt ein gutes Preis-Leistungsverhältnis vor”*
**Geschmack**3%
*“Sehr aromatisch, besonders leicht angeröstet entfaltet sich der Geschmack intensiv”*
**beworben Vs Tatsächliches Produkt**2%
*“Beschreibung entspricht dem Inhalt”*
**Design insgesamt**1%
*“aus, was für ein wunderschönes, natürliches Punkt-Design”*
**Geruch**1%
*“Frische: Die Qualität ist top – kein ranziger Geruch oder Verunreinigungen”*
**Kochanleitung**1%
*“Vielseitig verwendbar (Backen, Desserts, auch herzhafte Küche).”*
### **What buyers complain about **
**Geschmack**33%
*“Aber der Geschmack überzeugt überhaupt nicht”*
**Geschmack insgesamt**28%
*“Schmeckt überhaupt nicht nach Mohn”*
**beworben Vs Tatsächliches Produkt**17%
*“Betrug ist absolut nicht gemahlen”*
**Haltbarkeit**8%
*“Dann nach der Haltbarkeit geschaut und 3Monate sind merkwürdig”*
## **Common questions**
- **Is mohn profitable to sell on Amazon Germany?**
- The niche generates €59K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mohn niche?**
- 11 brands and 20 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in mohn?**
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- **What does it cost to enter the mohn niche?**
- Listings span €1.94–€17.90; the average listing price is €6.08 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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