---
title: "Mirin — €149K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/mirin"
last_updated: "2026-08-10T03:56:18.854Z"
locale: en
meta:
description: "Niche score 43/100 · €149K/yr market · 110K searches/yr · €10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €149K/yr market · 110K searches/yr · €10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mirin — €149K/yr Amazon DE Niche (2026) - Flapen"
---
# **mirin**
**Skip it**
Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 15Conversion 96Competition 19Returns 100Price range 60Avg price 34Brand share 25Review moat 85Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****295.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€2.25–€34.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€10.06**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€149K**
€149K/yr · 110K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, mirin is a €149K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mirin market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€126K–€151K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**11**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- Miyata38% - Umami28% - ZCIZIU11% - Obento7% - Nordara6% - eatate GmbH4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/mirin/trend)
## **Top mirin search terms**
- **mirin**85K/yr-18.2%9.5% conv. - **mirin reiswein**13K/yr-16.1%9.2% conv. - **miri**6K/yr-22.8%0.6% conv. - **hon mirin**6K/yr-39.3%8.8% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/mirin/search-terms)
## **Top mirin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€15K20%€30K30%€45K40%€60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Miyata Mirin 150 ml**Miyata**€2.25**4.6★344 rev](https://www.amazon.de/dp/B08JN3125C) [2**Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden**Umami**€8.28**4.0★475 rev](https://www.amazon.de/dp/B09XB7N6C2) [3**Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren**Umami**€11.71**4.5★512 rev](https://www.amazon.de/dp/B0BFFPBT3J) [4**Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein Honmirin aus Japan**ZCIZIU**€8.86**4.6★1,072 rev](https://www.amazon.de/dp/B07FBF9GMJ) [5**Miyata 500 g**Miyata**€5.35**4.6★153 rev](https://www.amazon.de/dp/B088V8GLBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marukin Japanischer Kochwein Mirin Fu Chomiryo 2x500ml Japanisches Würzmittel für Teriyaki Marinaden Saucen & Ramen Mild Süßes Mirin Style Cooking Wine**Nordara**€9.92**0 rev2mo ago](https://www.amazon.de/dp/B0H213J1C8) [![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)**\[Mirin\] Japanische Kochwein \[250ml\] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente**eatate GmbH**€4.64**1 rev4mo ago](https://www.amazon.de/dp/B0GPDHJL3D) [**Umami Hon Mirin Japanisch 500ml - Echter Süßer Sake zum Kochen - Hergestellt in Japan - Im Holzfass Gereift - Ideal für Teriyaki & Glasuren**Umami**€11.71**512 rev3y ago](https://www.amazon.de/dp/B0BFFPBT3J) [**Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden**Umami**€8.28**475 rev4y ago](https://www.amazon.de/dp/B09XB7N6C2) [**Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein 2000ml Honmirin aus Japan**Otsumami-Land**€34.13**3 rev4y ago](https://www.amazon.de/dp/B09TB5472N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marukin Japanischer Kochwein Mirin Fu Chomiryo 2x500ml Japanisches Würzmittel für Teriyaki Marinaden Saucen & Ramen Mild Süßes Mirin Style Cooking Wine**Nordara**€9.92**0.0★**▲ 338%**](https://www.amazon.de/dp/B0H213J1C8) [![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)**\[Mirin\] Japanische Kochwein \[250ml\] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente**eatate GmbH**€4.64**5.0★**▲ 334%**](https://www.amazon.de/dp/B0GPDHJL3D) [**Obento Mirin Seasoning süße Mirin Würzsauce zum Kochen 250 ml**Obento**€3.04**4.6★**▲ 63%**](https://www.amazon.de/dp/B08L2RMGQN) [**Hon Mirin (der Echte) 14% Alc. Reiswein zum Kochen Süßer Kochreiswein 2000ml Honmirin aus Japan**Otsumami-Land**€34.13**5.0★**▲ 28%**](https://www.amazon.de/dp/B09TB5472N) [**Umami Mirin FU 500ml - Süßes Würzmittel zum Kochen - Nur 1% Alkohol - Japanisches Rezept Hergestellt in Italien - Ideal für Suppen Saucen & Marinaden**Umami**€8.28**4.0★**▲ 28%**](https://www.amazon.de/dp/B09XB7N6C2)
**~~View all trending →~~**
## **What buyers say about mirin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“Lecker”*
**Qualität insgesamt**24%
*“Hochwertiges Produkt”*
**Geschmack**20%
*“Geschmack aber gut.”*
**Inhaltsstoffe – insgesamt**7%
*“Endlich mal ein Produkt, dass auch saubere Zutaten aufweist”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält was es verspricht”*
**Frische**2%
*“Lecker und NICHT abgelaufen”*
### **What buyers complain about **
**Abgestanden/verfault/verwöhnt**33%
*“Ungeniessbares, vergorenes Produkt”*
**Inhaltsstoffe – insgesamt**33%
*“Inhalt war sehr schnell weg”*
**Gesamtgröße**17%
*“waren halt zu klein”*
## **Common questions**
- **Is mirin profitable to sell on Amazon Germany?**
- The niche generates €149K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mirin niche?**
- 8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in mirin?**
- Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Inhaltsstoffe – insgesamt, Gesamtgröße. The return rate is 0.0%.
- **When does demand for mirin peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mirin niche?**
- Listings span €2.25–€34.13; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
## **Related niches in Lebensmittel & Getränke**
- 63 [**bierfass**](https://flapen.com/research/de/lebensmittel-getraenke/bierfass)€189K/yr+94.9%**Worth a look**- 63 [**spargel**](https://flapen.com/research/de/lebensmittel-getraenke/spargel)€19K/yr+67.9%**Worth a look**- 64 [**dosenbier 0 33**](https://flapen.com/research/de/lebensmittel-getraenke/dosenbier-0-33)€243K/yr+63.0%**Worth a look**- 64 [**alkoholfrei**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfrei)€289K/yr+54.4%**Worth a look**- 64 [**alkoholfreier wein**](https://flapen.com/research/de/lebensmittel-getraenke/alkoholfreier-wein)€125K/yr-12.4%**Worth a look**- 64 [**rose wein**](https://flapen.com/research/de/lebensmittel-getraenke/rose-wein)€228K/yr+25.1%**Worth a look**[**All Lebensmittel & Getränke niches **](https://flapen.com/research/de/lebensmittel-getraenke)