---
title: "Milchshake Pulver — €212K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/lebensmittel-getraenke/milchshake-pulver"
last_updated: "2026-08-10T10:46:01.043Z"
locale: en
meta:
description: "Niche score 49/100 · €212K/yr market · 326K searches/yr · €16.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €212K/yr market · 326K searches/yr · €16.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Milchshake Pulver — €212K/yr Amazon DE Niche (2026) - Flapen"
---
# **milchshake pulver**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 17Conversion 49Competition 37Returns 100Price range 76Avg price 79Brand share 7Review moat 87Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****258.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€16.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€2.20–€56.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€212K**
€212K/yr · 326K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, milchshake pulver is a €212K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **milchshake pulver market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€331K–€414K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**1%**
- Holy Energy59% - KABA31% - INSTICK just add water4% - Gino Gelati2% - SUCHARD EXPRESS2% - Gerlinéa2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -16.1% search growth over the last 90 days.
7K5KHoliday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/lebensmittel-getraenke/milchshake-pulver/trend)
## **Top milchshake pulver search terms**
- **holy milkshake**133K/yr-24.4%2.2% conv. - **kaba**61K/yr-27.3%11.4% conv. - **milchshake pulver**28K/yr+55.8%1.0% conv. - **milchshake**15K/yr+18.5%0.6% conv. - **holy milkshake probierpaket**18K/yr-35.5%4.1% conv. - **holi milchshake**9K/yr+15.1%1.2% conv. - **kaba kakao**14K/yr-36.3%13.2% conv. - **holy milchshake**9K/yr-21.9%2.7% conv. - **milkshake pulver**4K/yr+59.6%1.6% conv. - **erdbeermilch**5K/yr-20.9%3.0% conv. [**All search terms **](https://flapen.com/research/de/lebensmittel-getraenke/milchshake-pulver/search-terms)
## **Top milchshake pulver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€21K20%€42K30%€64K40%€85K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOLY Milkshake Starter Set - 3x5 Sorten - mit Vitaminen B C & D und 100% natürlichen Aromen zuckerfrei koffeinfrei & vegan kalorienarmes Milchshake Pulver inklusive Shaker**Holy Energy**€23.35**4.5★149 rev](https://www.amazon.de/dp/B0FVMN2Z91) [2**HOLY Milkshake Pulver Vanilla Probier-Box mit 10 Portionen Vanille Milkshake - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen**Holy Energy**€14.00**4.4★194 rev](https://www.amazon.de/dp/B0FS21GGBP) [3**Kaba Choco 400g Beutel Trinkschokolade Kakaopulver für kalte & warme Milch**KABA**€2.37**4.7★661 rev](https://www.amazon.de/dp/B0D5QZYXPW) [4**HOLY Milkshake Pulver Vanilla 50 Portionen Vanille Milkshake im Vorratspack - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen**Holy Energy**€37.35**4.4★194 rev](https://www.amazon.de/dp/B0FQCP2QZK) [5**Kaba Erdbeer 400g Beutel Trinkpulver für kalte & warme Erdbeer-Milch**KABA**€2.41**4.7★523 rev](https://www.amazon.de/dp/B0D5QZVTRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunnys Frozen Milkshake - Pulver - Vanille 1 KG**SunnySlush**€18.31**1 rev6mo ago](https://www.amazon.de/dp/B0GS2KP152) [**HOLY Iced Tea Starter Set mit Thermo Shaker - 2x7 Sorten mit natürlich-fruchtigem Geschmack - Zuckerfreier Eistee mit Antioxidantien - Vegan & auf echter Teebasis**Holy Energy**€37.34**35 rev8mo ago](https://www.amazon.de/dp/B0FYGSYKS8) [**HOLY Milkshake Starter Set - 3x5 Sorten - mit Vitaminen B C & D und 100% natürlichen Aromen zuckerfrei koffeinfrei & vegan kalorienarmes Milchshake Pulver inklusive Shaker**Holy Energy**€23.35**149 rev9mo ago](https://www.amazon.de/dp/B0FVMN2Z91) [**HOLY Starter Set Deluxe - Energy Iced Tea Hydration & Milkshake - 57 Portionen in 26 fruchtigen Geschmacksrichtungen - Vegan & zuckerfrei mit 100% natürlichen Fruchtaromen**Holy Energy**€56.02**164 rev9mo ago](https://www.amazon.de/dp/B0FVMM3H7T) [**HOLY Milkshake Pulver Vanilla Probier-Box mit 10 Portionen Vanille Milkshake - Zuckerfrei koffeinfrei kalorienarm & vegan - Mit Vitaminen B C & D und 100% natürlichen Aromen**Holy Energy**€14.00**194 rev9mo ago](https://www.amazon.de/dp/B0FS21GGBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunnys Frozen Milkshake - Pulver - Vanille 1 KG**SunnySlush**€18.31**4.0★**▲ 376%**](https://www.amazon.de/dp/B0GS2KP152) [**Gino Gelati Milchshake Pulver fruchtiger Geschmack verschiedene Sorten schnelle und einfache Zubereitung vielseitige Anwendung natürliche Aromen Made in Germany (1 Kg Heidelbeere)**Gino Gelati**€21.17**1.0★**▲ 358%**](https://www.amazon.de/dp/B0D7LW6FT6) [**GERLINÉA Erdbeer-Milchshake Proteinreicher Mahlzeitenersatz mit 13 Vitaminen & 10 Mineralstoffen Wenig gesättigte Fette 15 Mahlzeiten 436 g**Gerlinéa**€14.04**4.3★**▲ 88%**](https://www.amazon.de/dp/B0B7K6HNWL) [**INSTICK Zuckerfreies Instant-Getränk für Milchprodukte (Pistazie) - 1 Packung für 12 x 0 5 L - Ideal für Milch Joghurt Skyr Quark- Vegan & Kalorienarm**INSTICK just add water**€5.35**4.0★**▲ 53%**](https://www.amazon.de/dp/B0CWYVB75W) [**HOLY Starter Set Deluxe - Energy Iced Tea Hydration & Milkshake - 57 Portionen in 26 fruchtigen Geschmacksrichtungen - Vegan & zuckerfrei mit 100% natürlichen Fruchtaromen**Holy Energy**€56.02**4.6★**▲ 31%**](https://www.amazon.de/dp/B0FVMM3H7T)
**~~View all trending →~~**
## **What buyers say about milchshake pulver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**53%
*“Yummy”*
**Geschmack**9%
*“Bester Vanille Kaba”*
**Qualität insgesamt**7%
*“Super produkt”*
**Preis-Leistungs-Verhältnis**5%
*“Aber deftiger Preis”*
**Löslichkeit**4%
*“Einfach Milch in einen Shaker füllen, Pulver dabei, shaken, lecker”*
**Süße**3%
*“sehr,sehr süß”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Gesamtgröße**1%
*“Passt”*
**Benutzerfreundlichkeit**1%
*“Schnell und einfach zuzubereiten”*
**Brock/Klump/Sammlung**1%
*“Der Shake Becher ist echt praktisch, durch den Einsatz keine Klumpen im Getränk”*
### **What buyers complain about **
**Geschmack insgesamt**21%
*“Schmeckt wie banane”*
**Preis-Leistungs-Verhältnis**14%
*“dafür teurer?”*
**Geschmack**11%
*“Geschmack fehlt”*
**Süße**10%
*“Kein Zucker”*
**Gesamtgröße**7%
*“Könnte gerne ein bisschen größer sein”*
**Künstliche Süßstoffe**6%
*“Ein klarer Kritikpunkt ist allerdings der hohe Zuckeranteil”*
**beworben Vs Tatsächliches Produkt**1%
*“Unklare Artikelbeschreibung”*
**Qualität insgesamt**1%
*“Qualität hat auch in dieser Firma nachgelassen, trotzdem noch mit am Besten.”*
**Pulverisiert/zerbröselt**1%
*“Das Pulver ist viel heller als das der vorherigen Lieferung”*
**Säureregulator/Linderung von Magenschmerzen**1%
*“Bauchschmerzen & Übelkeit bekommen”*
## **Common questions**
- **Is milchshake pulver profitable to sell on Amazon Germany?**
- The niche generates €212K/yr across 20 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the milchshake pulver niche?**
- 7 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in milchshake pulver?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- **What does it cost to enter the milchshake pulver niche?**
- Listings span €2.20–€56.02; the average listing price is €16.56 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
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